User-Generated Content (UGC):
Capturing, Managing, and Monetizing Consumer Voices
by Dr. Alexander Grous, London School of Economics
Download our ebook
Times have changed and so have the consumers. Their voices are louder like never before and they want to be heard. In this scenario, it is crucial for brands to adapt to the new ways of working in the modern marketing panorama.
Consumers have cracked the code to fan out their influence through electronic word of mouth such as reviews, feedback, recommendations through text, video, and images. This establishes trust and credibility that no traditional form of marketing could have.
In this new eBook by Dr. Alexander Grous of the London School of Economics, you’ll discover how UGC has emerged as the key facilitator of purchase decisions and how its development has escalated growth in companies that invest in UGC.
Why Grab this eBook?
- According to Dr. Grous’s research, consumer-produced UGC is up to 10 times more influential than influencer content—a game-changer for brands seeking real impact.
- Did you know that 95% of consumers now consider online reviews before purchasing?
- Backed by in-depth, multi-year research spanning Europe, Asia, and the Americas, Dr. Grous blends academic rigor with real-world insights from leading brands like Amazon, Microsoft, and BBC.
- Benefit from over 15 years of data on digital consumer behavior, with interviews and collaborations spanning C-suite leaders to on-the-ground brand teams.
What You’ll Learn?
1. The Power Shift to Consumers
Explore how UGC has moved marketing control from brands to consumers—fostering authenticity and genuine connections.
2. Cutting-Edge UGC Management
Learn about cloud-based AI and ML tools enabling brands to scale UGC acquisition, moderation, and monetization in real-time.
3. Global Best Practices & Case Studies
Discover how thrivers, hiders, and survivors navigate UGC differently, and how you can position your brand for maximum success.
About Dr. Alexander Grous
A seasoned researcher at the London School of Economics since 2005, Dr. Grous is part of the #1-ranked Department of Media and Communications in Europe. His extensive work on digital transformation, consumer behavior, and UGC has garnered international recognition, including award-winning industry reports and groundbreaking studies on how digitalization and its impact on cohort behavior, workplace, and brands.
