{"id":128775,"date":"2020-01-03T09:00:00","date_gmt":"2020-01-03T08:00:00","guid":{"rendered":"https:\/\/skeepers.io\/?p=128775"},"modified":"2025-05-08T17:41:25","modified_gmt":"2025-05-08T16:41:25","slug":"infographie-la-pyramide-des-influenceurs","status":"publish","type":"post","link":"https:\/\/skeepers.io\/fr\/blog\/infographie-la-pyramide-des-influenceurs\/","title":{"rendered":"Infographie : la pyramide des influenceurs"},"content":{"rendered":"Si pendant des ann\u00e9es, les c\u00e9l\u00e9brit\u00e9s \u00e9taient reconnues comme \u00e9tant les seuls influenceurs, il en existe aujourd&rsquo;hui 4 types : les <strong>All stars<\/strong> (c\u00e9l\u00e9brit\u00e9s), les <strong>Macro-influenceurs<\/strong>, les <strong>Micro-influenceurs<\/strong> et les <a style=\"text-decoration: none\" href=\"https:\/\/skeepers.io\/fr\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Nano-influenceurs<\/strong><\/a>. D\u00e9couvrez en image, les diff\u00e9rences entre les divers influenceurs et leurs <strong>points forts<\/strong>.\n\n<!--more-->\n\n<img decoding=\"async\" style=\"width: 1383px\" src=\"https:\/\/skeepers.io\/app\/uploads\/2023\/06\/La-pyramide-de-linfluence_Blog-Hivency.png\" alt=\"La pyramide de linfluence_Blog Hivency\" width=\"1383\" \/>\n\n<span style=\"font-size: 10px\"> \u00a9 Infographie Hivency<\/span>\n<h2 style=\"font-size: 16px\"><span style=\"color: #444444\"><span style=\"font-weight: bold\">Nombre de followers <\/span>:<\/span><\/h2>\n<ul>\n \t<li><span style=\"color: #444444\"><strong>All stars<\/strong> : ce sont des c\u00e9l\u00e9brit\u00e9s qui ont des<strong> millions<\/strong> et parfois m\u00eame des <strong>milliards d\u2019abonn\u00e9s<\/strong> gr\u00e2ce \u00e0 leur talent. Ce sont d&rsquo;ailleurs des c\u00e9l\u00e9brit\u00e9s qui font partie du <a style=\"text-decoration: none\" href=\"https:\/\/skeepers.io\/fr\/blog\/instagram-qui-sont-les-10-influenceurs-les-mieux-remuneres-de-2019-\/\" target=\"_blank\" rel=\"noopener\">classement des 10 influenceurs<\/a> les mieux r\u00e9mun\u00e9r\u00e9s en 2019. En premi\u00e8re place on retrouve Kylie Jenner (1 144 818\u20ac\/post), puis en seconde la chanteuse Ariana Grande ( 900 822\u20ac\/post) et en troisi\u00e8me place du podium : le footballeur Cristiano Ronaldo (881 829\u20ac\/post) . <\/span><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"678\" class=\"wp-image-156926\" src=\"https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-1024x678.png\" alt=\"\" srcset=\"https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-1024x678.png 1024w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-300x199.png 300w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-768x508.png 768w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-1536x1017.png 1536w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-2048x1356.png 2048w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-150x99.png 150w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-1800x1192.png 1800w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-1200x794.png 1200w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-60x40.png 60w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-1000x662.png 1000w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.32.03-755x500.png 755w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<ul>\n \t<li><span style=\"color: #444444\"><strong>Macro-influenceurs<\/strong> : ils comptabilisent plus de 100 000 abonn\u00e9s. Ils ont construit leur notori\u00e9t\u00e9 sur des plateformes comme Instagram, TikTok ou YouTube en publiant r\u00e9guli\u00e8rement du contenu de qualit\u00e9 dans un univers sp\u00e9cifique. Leur position dans la pyramide d\u2019influence permet de concilier engagement et port\u00e9e. Ils sont id\u00e9aux pour les marques cherchant \u00e0 se faire conna\u00eetre rapidement aupr\u00e8s de nouveaux internautes.\n<\/span><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" class=\"wp-image-156927\" src=\"https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-1024x684.png\" alt=\"\" srcset=\"https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-1024x684.png 1024w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-300x200.png 300w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-768x513.png 768w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-1536x1025.png 1536w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-2048x1367.png 2048w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-150x100.png 150w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-1800x1202.png 1800w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-1200x801.png 1200w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-60x40.png 60w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-1000x668.png 1000w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.34.48-749x500.png 749w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<ul>\n \t<li><a style=\"font-size: inherit\" href=\"https:\/\/skeepers.io\/fr\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">Micro-influenceurs <\/a><span style=\"color: #444444\">: ils d\u00e9tiennent entre 5 et 100 000 abonn\u00e9s sur les r\u00e9seaux sociau. Ce type d\u2019influenceur repr\u00e9sente un excellent levier de marketing d\u2019influence gr\u00e2ce \u00e0 un taux d\u2019engagement souvent sup\u00e9rieur aux profils plus m\u00e9diatis\u00e9s. Leur audience est plus cibl\u00e9e et ils entretiennent une relation de proximit\u00e9 avec leurs fans, favorisant des collaborations plus authentiques. <\/span><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"605\" class=\"wp-image-156928\" src=\"https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-1024x605.png\" alt=\"\" srcset=\"https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-1024x605.png 1024w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-300x177.png 300w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-768x454.png 768w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-1536x907.png 1536w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-2048x1209.png 2048w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-150x89.png 150w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-1800x1063.png 1800w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-1200x709.png 1200w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-60x35.png 60w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-1000x591.png 1000w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.35.21-847x500.png 847w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"hs-embed-wrapper\" style=\"position: relative;overflow: hidden;width: 100%;height: auto;padding: 0px;max-width: 540px;min-width: 256px;margin: auto;max-height: 1251px\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\"><\/div>\n<\/div>\n<ul>\n \t<li><span style=\"color: #444444\"><strong>Nano-Influenceurs<\/strong> : des cr\u00e9ateurs de contenu qui sont suivis par moins de 5000 abonn\u00e9s. Ces profils partagent des publications spontan\u00e9es, centr\u00e9es sur leur quotidien, ce qui leur donne une image tr\u00e8s authentique. Ils sont particuli\u00e8rement utiles dans des strat\u00e9gies locales ou communautaires, o\u00f9 la confiance prime sur la port\u00e9e.\n<\/span><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"678\" class=\"wp-image-156929\" src=\"https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-1024x678.png\" alt=\"\" srcset=\"https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-1024x678.png 1024w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-300x199.png 300w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-768x509.png 768w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-1536x1017.png 1536w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-2048x1356.png 2048w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-150x99.png 150w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-1800x1192.png 1800w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-1200x795.png 1200w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-60x40.png 60w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-1000x662.png 1000w, https:\/\/skeepers.io\/app\/uploads\/2020\/01\/Screenshot-2025-05-08-at-18.36.16-755x500.png 755w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"\" data-start=\"2893\" data-end=\"2935\">\ud83d\udc40 Qu\u2019est-ce qu\u2019une pyramide d\u2019influence ?<\/h2>\n<p class=\"\" data-start=\"2937\" data-end=\"3204\">La pyramide d\u2019influence permet de visualiser les diff\u00e9rentes typologies d\u2019influenceurs, class\u00e9es selon la taille de leur communaut\u00e9, leur impact, leur positionnement et leur niveau de collaboration avec les marques. On distingue g\u00e9n\u00e9ralement six niveaux :<\/p>\n\n<ol data-start=\"3206\" data-end=\"3543\">\n \t<li class=\"\" data-start=\"3206\" data-end=\"3255\">\n<p class=\"\" data-start=\"3209\" data-end=\"3255\"><strong data-start=\"3209\" data-end=\"3230\">Nano-influenceurs<\/strong> (moins de 5 000 abonn\u00e9s)<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"3256\" data-end=\"3307\">\n<p class=\"\" data-start=\"3259\" data-end=\"3307\"><strong data-start=\"3259\" data-end=\"3281\">Micro-influenceurs<\/strong> (5 000 \u00e0 100 000 abonn\u00e9s)<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"3308\" data-end=\"3362\">\n<p class=\"\" data-start=\"3311\" data-end=\"3362\"><strong data-start=\"3311\" data-end=\"3334\">Middle-influenceurs<\/strong> (100 000 \u00e0 250 000 abonn\u00e9s)<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"3363\" data-end=\"3416\">\n<p class=\"\" data-start=\"3366\" data-end=\"3416\"><strong data-start=\"3366\" data-end=\"3388\">Macro-influenceurs<\/strong> (250 000 \u00e0 500 000 abonn\u00e9s)<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"3417\" data-end=\"3473\">\n<p class=\"\" data-start=\"3420\" data-end=\"3473\"><strong data-start=\"3420\" data-end=\"3441\">M\u00e9ga-influenceurs<\/strong> (500 000 \u00e0 1 million d\u2019abonn\u00e9s)<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"3474\" data-end=\"3543\">\n<p class=\"\" data-start=\"3477\" data-end=\"3543\"><strong data-start=\"3477\" data-end=\"3513\">Influenceurs stars ou c\u00e9l\u00e9brit\u00e9s<\/strong> (plus d\u2019un million d\u2019abonn\u00e9s)<\/p>\n<\/li>\n<\/ol>\n<p class=\"\" data-start=\"3545\" data-end=\"3875\">Chaque \u00e9tage de cette pyramide r\u00e9pond \u00e0 un besoin marketing sp\u00e9cifique. Les nano et micro-influenceurs g\u00e9n\u00e8rent un engagement \u00e9lev\u00e9 aupr\u00e8s de leur communaut\u00e9, quand les macro et m\u00e9ga-influenceurs offrent une visibilit\u00e9 plus \u00e9tendue. Quant aux c\u00e9l\u00e9brit\u00e9s, elles permettent un rayonnement global.<\/p>\n\n<h2 class=\"\" data-start=\"3877\" data-end=\"3914\">\u2b50\ufe0f Comment classer les influenceurs ?<\/h2>\n<p class=\"\" data-start=\"3916\" data-end=\"4297\">Classer les influenceurs revient \u00e0 analyser plusieurs crit\u00e8res : le nombre d\u2019abonn\u00e9s, la qualit\u00e9 des contenus, le taux d\u2019engagement, la coh\u00e9rence entre le profil et les valeurs de la marque, et le type de plateforme utilis\u00e9. Il ne s\u2019agit pas seulement de regarder les chiffres, mais aussi d\u2019\u00e9valuer la pertinence d\u2019un profil en fonction des objectifs fix\u00e9s.<\/p>\n<p class=\"\" data-start=\"4299\" data-end=\"4639\">Certaines plateformes sp\u00e9cialis\u00e9es dans le marketing d\u2019influence proposent des outils pour identifier le type d\u2019influenceur id\u00e9al pour votre strat\u00e9gie. Elles permettent \u00e9galement de suivre les performances des campagnes, en analysant la port\u00e9e, les r\u00e9actions des internautes et les retomb\u00e9es concr\u00e8tes sur les clients.<\/p>\n\n<h2 class=\"\" data-start=\"4641\" data-end=\"4721\">\ud83d\udc69\u200d\ud83d\udcbb Quelles sont les 7 \u00e9tapes pour construire une strat\u00e9gie d\u2019influence r\u00e9ussie ?<\/h2>\n<p class=\"\" data-start=\"4723\" data-end=\"4854\">Pour b\u00e2tir une strat\u00e9gie de marketing d\u2019influence solide et g\u00e9n\u00e9ratrice de succ\u00e8s, voici les \u00e9tapes cl\u00e9s \u00e0 suivre :<\/p>\n\n<ol data-start=\"4856\" data-end=\"5557\">\n \t<li class=\"\" data-start=\"4856\" data-end=\"4935\">\n<p class=\"\" data-start=\"4859\" data-end=\"4935\"><strong data-start=\"4859\" data-end=\"4886\">D\u00e9finir vos objectifs :<\/strong> notori\u00e9t\u00e9, acquisition, engagement, conversions\u2026<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"4936\" data-end=\"5025\">\n<p class=\"\" data-start=\"4939\" data-end=\"5025\"><strong data-start=\"4939\" data-end=\"4977\">Identifier les bons influenceurs :<\/strong> selon leur profil, leur audience, leur univers.<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"5026\" data-end=\"5120\">\n<p class=\"\" data-start=\"5029\" data-end=\"5120\"><strong data-start=\"5029\" data-end=\"5074\">Choisir les bons types de collaboration :<\/strong> envoi produit, affiliation, co-cr\u00e9ation, etc.<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"5121\" data-end=\"5200\">\n<p class=\"\" data-start=\"5124\" data-end=\"5200\"><strong data-start=\"5124\" data-end=\"5167\">S\u00e9lectionner les plateformes adapt\u00e9es :<\/strong> Instagram, TikTok, YouTube, etc.<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"5201\" data-end=\"5287\">\n<p class=\"\" data-start=\"5204\" data-end=\"5287\"><strong data-start=\"5204\" data-end=\"5249\">Briefer les influenceurs avec pr\u00e9cision :<\/strong> ton, messages cl\u00e9s, visuels attendus.<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"5288\" data-end=\"5379\">\n<p class=\"\" data-start=\"5291\" data-end=\"5379\"><strong data-start=\"5291\" data-end=\"5335\">Suivre la performance des publications :<\/strong> likes, commentaires, trafic g\u00e9n\u00e9r\u00e9, ventes.<\/p>\n<\/li>\n \t<li class=\"\" data-start=\"5380\" data-end=\"5557\">\n<p class=\"\" data-start=\"5383\" data-end=\"5557\"><strong data-start=\"5383\" data-end=\"5435\">Analyser les r\u00e9sultats et ajuster la strat\u00e9gie :<\/strong> quels formats ont fonctionn\u00e9 ? Quels profils <strong data-start=\"5483\" data-end=\"5542\">ont le mieux perform\u00e9 ? Faut-il revoir la fr\u00e9quence des<\/strong> partenariats ?<\/p>\n<\/li>\n<\/ol>\n<p class=\"\" data-start=\"5559\" data-end=\"5908\">Cette m\u00e9thode permet de s\u2019adresser \u00e0 la bonne audience, au bon moment, avec le bon message, en renfor\u00e7ant le lien entre marque et communaut\u00e9. Certaines entreprises utilisent m\u00eame des principes issus de la pyramide de Maslow pour cibler les attentes \u00e9motionnelles des abonn\u00e9s, en allant au-del\u00e0 de la simple promotion produit.<\/p>\n\n<h2 class=\"\" data-start=\"5910\" data-end=\"5949\">\ud83e\udd1d Une solution adapt\u00e9e \u00e0 chaque profil<\/h2>\n<p class=\"\" data-start=\"5951\" data-end=\"6338\">Le monde de l\u2019influence est vaste, mais structur\u00e9. Il existe aujourd\u2019hui des solutions technologiques pour identifier les top influenceurs, suivre leurs publications, mesurer leur engagement et cr\u00e9er des collaborations durables. Le succ\u00e8s d\u2019une campagne ne d\u00e9pend pas du nombre d\u2019abonn\u00e9s, mais de l\u2019ad\u00e9quation entre le profil choisi et votre audience cible.<\/p>\n<p class=\"\" data-start=\"6340\" data-end=\"6716\">Les annonceurs, d\u00e9sormais tr\u00e8s matures sur le sujet, collaborent autant avec des micro qu\u2019avec des macro-influenceurs selon leurs besoins. Gr\u00e2ce \u00e0 une strat\u00e9gie bien pens\u00e9e et \u00e0 des donn\u00e9es concr\u00e8tes, les campagnes gagnent en impact et en qualit\u00e9. La cl\u00e9 reste d\u2019int\u00e9grer cette approche dans une vision globale du marketing et de l\u2019exp\u00e9rience client.<\/p>\n\n\n<hr class=\"\" data-start=\"6718\" data-end=\"6721\" \/>","protected":false},"excerpt":{"rendered":"<p>Si pendant des ann\u00e9es, les c\u00e9l\u00e9brit\u00e9s \u00e9taient reconnues comme \u00e9tant les seuls influenceurs, il en existe aujourd&rsquo;hui 4 types : les All stars (c\u00e9l\u00e9brit\u00e9s), les Macro-influenceurs, les Micro-influenceurs et les Nano-influenceurs. D\u00e9couvrez en image, les diff\u00e9rences entre les divers influenceurs et leurs points forts.<\/p>\n","protected":false},"author":5,"featured_media":126154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-128775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gerer-son-marketing-influence"],"acf":[],"_links":{"self":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/128775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/comments?post=128775"}],"version-history":[{"count":0,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/128775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/media\/126154"}],"wp:attachment":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/media?parent=128775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/categories?post=128775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/tags?post=128775"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/case_study_solution?post=128775"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/landing_page_cat?post=128775"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/post_folder?post=128775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}