{"id":129070,"date":"2018-01-08T06:30:00","date_gmt":"2018-01-08T05:30:00","guid":{"rendered":"https:\/\/skeepers.io\/?p=129070"},"modified":"2023-11-22T15:17:35","modified_gmt":"2023-11-22T14:17:35","slug":"quelle-remuneration-pour-vos-influenceurs","status":"publish","type":"post","link":"https:\/\/skeepers.io\/fr\/blog\/quelle-remuneration-pour-vos-influenceurs\/","title":{"rendered":"Quelle r\u00e9mun\u00e9ration pour vos influenceurs ?"},"content":{"rendered":"<p style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: verdana, geneva;\">La r\u00e9mun\u00e9ration influenceurs est un sujet controvers\u00e9 qui a \u00e9volu\u00e9 au fil du temps. De nos jours, le blogging est \u00e0 son apog\u00e9e et les influenceurs sont de plus en plus nombreux. Les influenceurs ont parfois plus d\u2019impact que certains m\u00e9dias de masse. Il est toutefois important de rappeler qu\u2019on ne r\u00e9mun\u00e8re pas un influenceur pour son influence sur sa communaut\u00e9 mais pour le travail qu\u2019il r\u00e9alise pour promouvoir une marque, un produit ou un service.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span> <\/span><\/p>\n<p><!--more--><\/p>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\">&nbsp;<\/div>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">Plus une marque souhaitera collaborer avec des influenceurs connus et ayant une importante communaut\u00e9, plus le co\u00fbt d\u2019une collaboration pourra \u00eatre importan<span style=\"color: #999999;\">t<s>e<\/s><\/span>.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>La forme de la r\u00e9mun\u00e9ration peut varier&nbsp;:<\/span> <\/span><span style=\"font-family: 'trebuchet ms' , sans-serif; font-stretch: normal; line-height: normal; text-indent: -18pt;\"><\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana, geneva; text-indent: -18pt;\">Une participation \u00e0 un \u00e9v\u00e9nement <\/span><\/li>\n<li><span style=\"font-family: verdana, geneva; text-indent: -18pt;\">Un voyage presse,<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva; text-indent: -18pt;\">Un ou des produit(s) gratuit(s),<\/span><\/li>\n<li><span style=\"font-family: verdana, geneva;\"><span style=\"text-indent: -18pt;\">Une compensation financi\u00e8re.<\/span><span style=\"text-indent: -18pt;\"> <\/span><\/span><br \/><span style=\"font-family: verdana, geneva; text-indent: -18pt;\">Sur le march\u00e9 de l\u2019influence marketing, 5 crit\u00e8res sont mis en avant pour \u00e9valuer la r\u00e9mun\u00e9ration financi\u00e8re des influenceurs.<\/span><\/li>\n<\/ul>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\">&nbsp;<\/div>\n<h2 style=\"mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;\"><!-- [if !supportLists]--> <span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;\"><span style=\"mso-list: Ignore;\">&nbsp; &nbsp; 1)<span style=\"font-stretch: normal; font-style: normal; font-variant-caps: normal; font-weight: normal; line-height: normal;\">&nbsp;&nbsp; <\/span><\/span><\/span><\/strong> <!--[endif]--><\/span><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: verdana, geneva;\">La renomm\u00e9e de l\u2019influenceur<\/span> <\/strong><\/span><\/h2>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">La r\u00e9mun\u00e9ration est souvent calcul\u00e9e en fonction du nombre d\u2019abonn\u00e9s, du nombre de vues et du taux d\u2019engagement de l\u2019influenceur.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Plus un influenceur est puissant sur les r\u00e9seaux, plus il est possible de toucher un grand nombre de consommateurs. Un instagrameur ayant 15K abonn\u00e9s et environ 2K likes par publication est consid\u00e9r\u00e9 comme plus influenceur qu\u2019une instagrameur de 30K et 2K likes.<\/span> <\/span><\/p>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\">&nbsp;<\/div>\n<h2 style=\"line-height: 22.8pt; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph; vertical-align: baseline;\"><!-- [if !supportLists]--> <span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"color: #191919;\">&nbsp; &nbsp; 2)<span style=\"font-stretch: normal; font-style: normal; font-variant-caps: normal; font-weight: normal; line-height: normal;\">&nbsp;<\/span><\/span><\/strong><\/span><span style=\"color: #191919;\"><strong><span style=\"font-family: verdana, geneva;\">Les instructions de publication (appel\u00e9es \u00ab&nbsp;BRIEF&nbsp;\u00bb)<\/span> <\/strong><\/span><\/span><\/h2>\n<p style=\"text-align: justify; text-justify: inter-ideograph; vertical-align: baseline;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">Plus l\u2019influenceur aura d\u2019instructions \u00e0 respecter pour la publication sur l\u2019un ou sur tous ces r\u00e9seaux sociaux ou blog, plus le co\u00fbt sera \u00e9lev\u00e9. L\u2019investissement n\u2019est pas le m\u00eame pour une photo tr\u00e8s travaill\u00e9e que pour la simple publication d\u2019une photo \u00e0 relayer transmise par la marque avec un texte promotionnel d\u00e9j\u00e0 d\u00e9fini.<\/span> <\/span><\/p>\n<div style=\"line-height: 22.8pt; text-align: justify; text-justify: inter-ideograph; vertical-align: baseline;\">&nbsp;<\/div>\n<h2 style=\"line-height: 22.8pt; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph; vertical-align: baseline;\"><!-- [if !supportLists]--> <span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;\">&nbsp; &nbsp; 3)&nbsp;<span style=\"font-stretch: normal; font-style: normal; font-variant-caps: normal; font-weight: normal; line-height: normal;\">&nbsp;<\/span><\/span><\/strong> <!--[endif]--><\/span><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: verdana, geneva;\">Domaine d\u2019activit\u00e9s de l\u2019influenceur<\/span> <\/strong><\/span><\/h2>\n<p style=\"text-align: justify; text-justify: inter-ideograph; vertical-align: baseline;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">Les tarifs d\u2019une collaboration avec un influenceur dans le domaine du gaming, de la mode, de la beaut\u00e9, de la food ou autre ne sont pas les m\u00eames.<span style=\"mso-spacerun: yes;\">&nbsp; <\/span>Certains domaines sont tr\u00e8s concurrentiels comme celui de la mode et de la beaut\u00e9.<\/span> <\/span><\/p>\n<div style=\"line-height: 22.8pt; text-align: justify; text-justify: inter-ideograph; vertical-align: baseline;\">&nbsp;<\/div>\n<h2 style=\"line-height: 22.8pt; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph; vertical-align: baseline;\"><!-- [if !supportLists]--> <span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;\">&nbsp; &nbsp; 4)<span style=\"font-stretch: normal; font-style: normal; font-variant-caps: normal; font-weight: normal; line-height: normal;\">&nbsp;<\/span><\/span><\/strong><\/span><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: verdana, geneva;\">Relationnel entre marque et influenceur<\/span> <\/strong><\/span><\/h2>\n<p style=\"text-align: justify; text-justify: inter-ideograph; vertical-align: baseline;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">Il est important de cr\u00e9er une r\u00e9elle relation avec l\u2019influenceur. En effet, un influenceur d\u00e9j\u00e0 s\u00e9duit par un produit ou qui aimerait collaborer avec une marque en particulier sera davantage ouvert \u00e0 baisser ses tarifs pour un contrat. La campagne sera alors plus cr\u00e9dible et l\u00e9gitime tant pour la marque que pour l\u2019influenceur et sa communaut\u00e9.<\/span> <\/span><\/p>\n<div style=\"line-height: 22.8pt; text-align: justify; text-justify: inter-ideograph; vertical-align: baseline;\">&nbsp;<\/div>\n<h2 style=\"mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;\"><!-- [if !supportLists]--> <span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;\"><span style=\"mso-list: Ignore;\">&nbsp; &nbsp; 5)<span style=\"font-stretch: normal; font-style: normal; font-variant-caps: normal; font-weight: normal; line-height: normal;\">&nbsp;&nbsp;<\/span><\/span><\/span><\/strong> <!--[endif]--><\/span><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: verdana, geneva;\">Le r\u00e9seau choisi<\/span> <\/strong><\/span><\/h2>\n<p style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">Les influenceurs demandent des tarifs diff\u00e9rents en fonction du r\u00e9seau choisi par la marque. Un snap ou une Instastory co\u00fbtera moins qu\u2019un article de blog relay\u00e9 sur Facebook par exemple. La diversit\u00e9 des r\u00e9seaux sociaux permet aux marques une grande flexibilit\u00e9 budg\u00e9taire. Youtube est le r\u00e9seau social qui r\u00e9mun\u00e8re le plus les influenceurs car cela implique un plus fort investissement dans la cr\u00e9ation de contenu par l\u2019influenceur. Twitter, de part la limitation des caract\u00e8res est le r\u00e9seau social qui r\u00e9mun\u00e8re le moins.<\/span> <\/span><\/p>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\">&nbsp;<\/div>\n<h3><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">Comment r\u00e9mun\u00e9rer les influenceurs&nbsp;?<\/span> <\/span><\/strong><\/h3>\n<p><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">Il est important de savoir que les micro-influenceurs n\u2019ayant pas de statut mon\u00e9taire. Ils ne peuvent donc pas r\u00e9clamer aux marques un montant en \u00e9change d\u2019un post mais peuvent cependant \u00eatre pay\u00e9 via des produits gratuits.<\/span> <\/span>&nbsp;<\/p>\n<p><span style=\"background-color: white; color: #999999;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">Pour les influenceurs ayant le statut juridique d\u2019entreprise, il vous sera tout \u00e0 fait possible de leur verser une r\u00e9mun\u00e9ration mon\u00e9taire.<\/span> <\/span><\/span><\/p>\n<p><span style=\"background-color: white; color: #999999; font-family: verdana, geneva;\">Nous vous souhaitons de belles collaborations futures&nbsp;!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La r\u00e9mun\u00e9ration influenceurs est un sujet controvers\u00e9 qui a \u00e9volu\u00e9 au fil du temps. De nos jours, le blogging est \u00e0 son apog\u00e9e et les influenceurs sont de plus en plus nombreux. Les influenceurs ont parfois plus d\u2019impact que certains m\u00e9dias de masse. Il est toutefois important de rappeler qu\u2019on ne r\u00e9mun\u00e8re pas un influenceur&#8230;<\/p>\n","protected":false},"author":5,"featured_media":127460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-129070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gerer-son-marketing-influence"],"acf":[],"_links":{"self":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/129070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/comments?post=129070"}],"version-history":[{"count":0,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/129070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/media\/127460"}],"wp:attachment":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/media?parent=129070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/categories?post=129070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/tags?post=129070"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/case_study_solution?post=129070"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/landing_page_cat?post=129070"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/post_folder?post=129070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}