{"id":129093,"date":"2021-06-15T12:00:00","date_gmt":"2021-06-15T11:00:00","guid":{"rendered":"https:\/\/skeepers.io\/?p=129093"},"modified":"2024-10-02T11:42:39","modified_gmt":"2024-10-02T10:42:39","slug":"reseaux-sociaux-10-tendances-food","status":"publish","type":"post","link":"https:\/\/skeepers.io\/fr\/blog\/reseaux-sociaux-10-tendances-food\/","title":{"rendered":"R\u00e9seaux sociaux : les 10 tendances food du moment"},"content":{"rendered":"

Omnipr\u00e9sent sur les r\u00e9seaux sociaux, le secteur de la food fait rage et se fait remarquer depuis quelques ann\u00e9es. Comment ce secteur a r\u00e9ussi \u00e0 se d\u00e9marquer ? Quelles sont les raisons de son succ\u00e8s ? Quelles sont les tendances du moment<\/strong>, comment les suivre ? Foodies, voici un listing des tendances qui font rage sur les r\u00e9seaux<\/strong>. \u00c0 consommer sans mod\u00e9ration !<\/p>\n

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Les grandes tendances food sur TikTok<\/strong><\/h2>\n

Principalement utilis\u00e9 par les 13-24 ans<\/a>, TikTok doit s\u2019utiliser en suivant les codes de la plateforme : suivre les sons, challenges, transitions, tendances du moment<\/span>. Tout se joue sur l’algorithme<\/span>, il faut donc rester connect\u00e9 en permanence pour savoir en jouer.<\/p>\n

TikTok : \u201cwhat I eat in a day\u201d <\/strong><\/h3>\n

Cette trend a pour but de montrer dans une<\/span> vid\u00e9o courte <\/strong>ce que l\u2019on mange au fur et \u00e0 mesure. Si cette trend peut \u00eatre utilis\u00e9e par tout le monde…<\/span><\/p>\n

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@recoveryfoodjournal<\/a>decided that i’m going to start filming #whatieatinaday<\/a> videos \ud83d\ude42 #vegan<\/a> #fyp<\/a> #weightloss<\/a> #foryou<\/a>\u266c original sound – step daddy<\/a><\/p>\n<\/section>\n<\/blockquote>\n<\/div>\n<\/div>\n

\u2026 Chacun peut aussi cr\u00e9er sa variante<\/strong> : vegan, gluten free, raw products, as a model\u2026<\/p>\n

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@freeleebananagirl<\/a>here is my #whatieatinaday<\/a> as a #vegan<\/a> #rawfood<\/a> edition im 40 yrs old, 14 yrs vegan & just got back excellent bloodtests. waiting for yr duets\u266c original sound – freelee<\/a><\/p>\n<\/section>\n<\/blockquote>\n<\/div>\n<\/div>\n
Viral recipes ou les recettes les plus visuelles sur TikTok<\/strong><\/h5>\n

Beaucoup d\u2019internautes (dont des influenceurs food<\/strong>) partagent leurs recettes sur les r\u00e9seaux sociaux. La magie de la viralit\u00e9 transforme ces recettes en incontournables mets \u00e0 d\u00e9guster, repris par des millions de personnes. Ce succ\u00e8s fou va m\u00eame jusqu’\u00e0 causer des ruptures de stocks<\/strong> de certains ingr\u00e9dients dans les supermarch\u00e9s !<\/p>\n

The TikTok wrap :<\/strong><\/h4>\n
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@trixeat<\/a>\u00bfQu\u00e9 le pondr\u00edan a su quesadilla-wrap? jaja #quesadillahack<\/a> #wraphack<\/a> #tiktokfood<\/a> #hackfood<\/a> #guacamole<\/a> #foodiemx<\/a>\u266c Blow Your Mind (Mwahchallenge) – Dua Lipa<\/a><\/p>\n<\/section>\n<\/blockquote>\n<\/div>\n<\/div>\n

Chacun peut proposer sa propre version de la recette<\/strong> sur le hashtag #wraphack<\/a> : presque 42 millions de vues<\/strong> pour ce hashtag qui a fait fureur pendant des mois !<\/p>\n

Baked feta pasta<\/strong><\/h4>\n

Avec plus de 126,7 millions de vues<\/strong>, la recette du baked feta pasta<\/a> a probablement \u00e9t\u00e9 l\u2019une des recettes les plus partag\u00e9es sur la plateforme de vid\u00e9o.<\/p>\n

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@thehungerdiaries<\/a>Tried the viral #fetapasta<\/a> by @feelgoodfoodie + it was #easyrecipe<\/a> #bakedfeta<\/a> #bakedfetapasta<\/a> #foodtiktok<\/a> #foodie<\/a> #foryou<\/a> #fyp<\/a> #feta<\/a> #pasta<\/a>\u266c original sound – The Hunger Diaries<\/a><\/p>\n<\/section>\n<\/blockquote>\n<\/div>\n<\/div>\n

Instagram, le r\u00e9seau social pr\u00e9f\u00e9r\u00e9 des foodies partout dans le monde<\/strong><\/h2>\n

Si certaines recettes sont devenues virales en quelques heures sur TikTok, Instagram est l\u2019un des r\u00e9seaux pionniers de la tendance du food. Les influenceurs food partagent leurs restaurants pr\u00e9f\u00e9r\u00e9s et recettes favorites, on peut d\u2019ailleurs voir que certains plats sont particuli\u00e8rement populaires chez les food addicts<\/a>.<\/p>\n

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Voir cette publication sur Instagram<\/div>\n<\/div>\n
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Une publication partag\u00e9e par \u042e\u041b\u0418\u042f \u0410\u041b\u0415\u041a\u0421\u0410\u041d\u0414\u0420\u041e\u0412\u041d\u0410 (@eatand.julia)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n

YouTube pour partager ses habitudes de consommation<\/strong><\/h2>\n

Mais il n\u2019y a pas que les influenceurs food<\/strong> qui mettent en avant le secteur de la food. Tout le monde s\u2019y met et partage ses recettes, ses habitudes et plats de la journ\u00e9e. Ainsi sur YouTube<\/strong> on peut d\u00e9couvrir des milliers de vid\u00e9os diverses sur le sujet.<\/p>\n

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Les autres trends du moment dans l\u2019industrie de la food<\/strong><\/h2>\n

Si les tendances et challenges sont des acc\u00e9l\u00e9rateurs du secteur food, certaines tendances plus g\u00e9n\u00e9ral influencent le monde du food :<\/p>\n

No diet club<\/strong><\/h3>\n

Les no diet club sont des exp\u00e9riences de visites gastronomiques<\/strong> dans le but de faire d\u00e9couvrir les meilleurs restaurants dans une ville donn\u00e9e, loin des clich\u00e9s et des pi\u00e8ges \u00e0 touristes.<\/p>\n

Good food (mental health food, immune food, comfort food\u2026)<\/strong><\/h3>\n

Pendant le confinement, nous sommes devenus plus attentionn\u00e9s \u00e0 notre bien-\u00eatre et notre alimentation. On a appris que certains aliments\/plats<\/strong> pouvaient \u00eatre b\u00e9n\u00e9fiques pour la sant\u00e9<\/strong> : noix, graines et l\u00e9gumes, comme les haricots et les lentilles…<\/p>\n

Low waste<\/strong><\/h3>\n

Avec le d\u00e9r\u00e8glement climatique et ce que cela entra\u00eene, les restaurants souhaitent proposer des alternatives en minimisant le gaspillage alimentaire : r\u00e9utiliser les \u00e9pluchures, acheter local…<\/p>\n

Planted based, vegetarian\/flexitarian<\/strong><\/h3>\n

La consommation de viande est en baisse depuis quelques ann\u00e9es<\/strong> et les v\u00e9g\u00e9tariens et vegans sont de plus en plus nombreux. Le secteur de la food d\u00e9veloppe alors des plats v\u00e9g\u00e9tariens et vegan, et\/ou \u00e0 base de plantes<\/strong>.<\/p>\n

Le monde de la food \u00e9volue gr\u00e2ce aux tendances qui \u00e9mergent sur Instagram et TikTok principalement. Le confinement n\u2019a fait qu\u2019acc\u00e9l\u00e9rer ce processus. Avec les restaurants ferm\u00e9s et du temps \u00e0 la maison, la confection de plats<\/strong> est devenue un moment de partage<\/strong>, d\u2019\u00e9changes<\/strong> et surtout de d\u00e9couverte :<\/strong> 37%<\/a> des Fran\u00e7ais disent avoir modifi\u00e9 leur alimentation au cours du confinement et 1\/3<\/a><\/span> des Fran\u00e7ais d\u00e9clarent manger des repas 100% faits maison.<\/span> De plus en plus d\u2019influenceurs food se d\u00e9marquent sur les r\u00e9seaux, partagent leurs recettes, leurs astuces\u2026\u00a0\u00a0<\/span><\/p>\n

Si ces tendances autour de la food explosent sur les r\u00e9seaux sociaux<\/strong>, ces derni\u00e8res s\u2019int\u00e8grent aussi dans notre quotidien<\/strong>. On peut voir que les plats \u00e9voluent<\/strong> dans les restaurants, suivant ce qu\u2019il se passe sur les r\u00e9seaux sociaux : plus de plats v\u00e9g\u00e9tariens, vegans, planted based\u2026 Suivre les tendances est int\u00e9ressant, cependant il faut aussi savoir quels r\u00e9seaux sociaux utiliser<\/a> pour communiquer efficacement sur sa marque.<\/p>\n

La hype autour du secteur de la food ne risque pas de s\u2019essouffler de si peu<\/strong>, bien au contraire. Restez connect\u00e9s !<\/p>\n

Cr\u00e9dits photo : Daniel Oberg via Unsplash<\/p>\n

Sources : Moondustagency.com \/ Completeconnection.ca<\/a> \/ Capital.fr\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Omnipr\u00e9sent sur les r\u00e9seaux sociaux, le secteur de la food fait rage et se fait remarquer depuis quelques ann\u00e9es. Comment ce secteur a r\u00e9ussi \u00e0 se d\u00e9marquer ? Quelles sont les raisons de son succ\u00e8s ? Quelles sont les tendances du moment, comment les suivre ? Foodies, voici un listing des tendances qui font rage…<\/p>\n","protected":false},"author":5,"featured_media":127510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-129093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nR\u00e9seaux sociaux : les 10 tendances food du moment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skeepers.io\/fr\/blog\/reseaux-sociaux-10-tendances-food\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9seaux sociaux : les 10 tendances food du moment\" \/>\n<meta property=\"og:description\" content=\"Omnipr\u00e9sent sur les r\u00e9seaux sociaux, le secteur de la food fait rage et se fait remarquer depuis quelques ann\u00e9es. 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