{"id":129118,"date":"2018-03-12T06:30:00","date_gmt":"2018-03-12T05:30:00","guid":{"rendered":"https:\/\/skeepers.io\/?p=129118"},"modified":"2026-04-11T16:54:26","modified_gmt":"2026-04-11T15:54:26","slug":"snapchat-insights-les-statistiques-pour-les-marques-et-les-influenceurs","status":"publish","type":"post","link":"https:\/\/skeepers.io\/fr\/blog\/snapchat-insights-les-statistiques-pour-les-marques-et-les-influenceurs\/","title":{"rendered":"Snapchat Insights: les statistiques pour les marques et les influenceurs"},"content":{"rendered":"\n<div style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<!--more-->\n\n\n\n<div style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: verdana, geneva;\">L <\/span><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">a nouvelle est tomb\u00e9e le mois dernier \u2026 des statistiques sur Snapchat arrivent enfin&nbsp;! M\u00eame si les marques, les influenceurs et les consommateurs utilisent de plus en plus Instagram plut\u00f4t que Snapchat, l\u2019application a souhait\u00e9 s\u2019aligner avec son concurrent et offrir la possibilit\u00e9 de pouvoir analyser les performances de l&rsquo;application. Jusqu\u2019\u00e0 maintenant, les seules statistiques \u00e0 disposition sur Snapchat \u00e9taient le nombre de vues des stories. Aujourd\u2019hui, les comptes reconnus comme \u00ab&nbsp;officiels\/certifi\u00e9s&nbsp;\u00bb (ceux avec un logo) ainsi que les gros influenceurs pourront avoir acc\u00e8s \u00e0 Snapchat Insights, une nouvelle interface d\u00e9di\u00e9e \u00e0 l\u2019analyse des performances des stories ainsi que de l\u2019audience des comptes.<\/span> <\/span><\/p>\n\n\n\n<div style=\"text-align: justify;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\">&nbsp;<\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><strong><span style=\"font-family: verdana, geneva;\">Snapchat Insights, k\u00e9saco&nbsp;?<\/span> <\/strong><\/span><\/h2>\n\n\n\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">Il va \u00e0 pr\u00e9sent \u00eatre possible pour les marques et les gros influenceurs d\u2019acc\u00e9der \u00e0 de nombreuses options&nbsp;:<\/span> <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-family: verdana, geneva;\">Le temps total pass\u00e9 \u00e0 consulter des stories en minutes sur la semaine pass\u00e9e, le mois et l\u2019ann\u00e9e en cours,<\/span><\/li>\n\n\n\n<li><span style=\"font-family: verdana, geneva;\">Le <strong>nombre total de vues enregistr\u00e9es<\/strong> sur les stories sur la semaine pass\u00e9e, le mois et l\u2019ann\u00e9e en cours,<\/span><\/li>\n\n\n\n<li><span style=\"font-family: verdana, geneva;\">Le<strong> temps moyen<\/strong> que les followers ont pass\u00e9 \u00e0 visionner les stories,<\/span><\/li>\n\n\n\n<li><span style=\"font-family: verdana, geneva;\">Le nombre de vues uniques de stories par jour (REACH),<\/span><\/li>\n\n\n\n<li><span style=\"font-family: verdana, geneva;\">Les <strong>donn\u00e9es d\u00e9mographiques<\/strong> sur l\u2019audience,<\/span><\/li>\n\n\n\n<li><span style=\"font-family: verdana, geneva;\">Le taux de compl\u00e9tion moyen des stories vues,<\/span><\/li>\n\n\n\n<li><span style=\"font-family: verdana, geneva;\">Les <strong>centres d\u2019int\u00e9r\u00eat de l\u2019audience<\/strong> compar\u00e9s \u00e0 la moyenne d l\u2019audience globale de l\u2019application.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"text-align: justify;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><br \/><\/span><\/span>\n<table style=\"margin-left: auto; margin-right: auto; text-align: center;\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/2023\/06\/insights-snapchat-2.png\" width=\"640\" height=\"358\" border=\"0\" data-original-height=\"467\" data-original-width=\"834\" \/><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span dir=\"ltr\" style=\"font-family: 'arial' , sans-serif; font-size: 13px; margin-right: -2px; padding-right: 2px;\"><a style=\"font-family: arial, sans-serif; font-size: 13px; text-align: start;\" href=\"https:\/\/www.leptidigital.fr\/reseaux-sociaux\/snapchat-insights-13320\/\" target=\"_blank\" rel=\"noopener\" data-noload=\"\" data-ved=\"0ahUKEwici6eSpt_ZAhUsAsAKHbggCiIQjB0IBQ\"><span style=\"color: white;\"><i style=\"background-color: black;\">Leptidigital<\/i><\/span><\/a><\/span><strong style=\"text-align: justify;\"><br \/><\/strong>\n<div style=\"text-align: left;\"><strong style=\"text-align: justify;\"><strong><span style=\"font-size: small;\">Qui peut avoir acc\u00e8s aux Snapchat Insights ?<\/span><\/strong><\/strong><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<div style=\"text-align: justify;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><strong>&nbsp;<\/strong><\/span><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"font-family: verdana, geneva;\">A notre plus grand regret, tous les comptes de marques ou d\u2019influenceurs ne pourront pas avoir acc\u00e8s aux Snapchat Insights. Pour pouvoir y acc\u00e9der, il faut&nbsp;:<\/span> <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-family: verdana, geneva;\">Avoir un \u00ab\u00a0compte officiel\u00a0\u00bb sur Snapchat (section \u00ab\u00a0Discover\u00a0\u00bb avec la mention \u00ab\u00a0Official Story\u00a0\u00bb,<\/span><\/li>\n\n\n\n<li><span style=\"font-family: verdana, geneva;\">Avoir un nombre important de followers et de vues sur ses stories (pour l\u2019instant Snapchat n\u2019a pas communiqu\u00e9 le nombre demand\u00e9).<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"background: white; line-height: 24.2pt; margin-bottom: .0001pt; margin: 0cm; text-align: justify; vertical-align: baseline;\">&nbsp;<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: verdana, geneva;\"><span style=\"background: white;\">Les Snapchat Insights seront uniquement accessibles depuis&nbsp;<\/span><strong><span style=\"background: white; color: #999999;\">la nouvelle interface de Snapchat<\/span><\/strong><span style=\"background: white;\">, via le profil du compte en cliquant sur le bitmoji (ou l\u2019avatar par d\u00e9faut) situ\u00e9 en haut \u00e0 gauche de l\u2019\u00e9cran.<\/span><\/span><\/p>\n\n\n\n<div style=\"line-height: normal; text-align: justify;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"background: white;\">&nbsp;<\/span><\/span><\/div>\n\n\n\n<div style=\"line-height: normal; text-align: justify;\"><span style=\"font-family: 'trebuchet ms' , sans-serif;\"><span style=\"background: white;\">&nbsp;<\/span><\/span><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/2023\/06\/audience-insights-612x1165-3.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"clear: both; text-align: center;\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-family: verdana, geneva;\">Nos derniers articles:<\/span><br><span style=\"text-decoration: underline;\"><span style=\"font-family: verdana, geneva;\">&#8211; <a href=\"https:\/\/skeepers.io\/fr\/blog\/pourquoi-collaborer-avec-un-influenceur-sur-linkedin\/\" target=\"_blank\" rel=\"noopener\">Pourquoi collaborer avec un<\/a><\/span><\/span><span style=\"font-family: verdana, geneva;\"><a href=\"https:\/\/skeepers.io\/fr\/blog\/pourquoi-collaborer-avec-un-influenceur-sur-linkedin\/\" target=\"_blank\" rel=\"noopener\"> infl<\/a><\/span><span style=\"font-family: verdana, geneva;\"><a href=\"https:\/\/skeepers.io\/fr\/blog\/pourquoi-collaborer-avec-un-influenceur-sur-linkedin\/\" target=\"_blank\" rel=\"noopener\">uenceur<\/a><\/span><span style=\"text-decoration: underline;\"><span style=\"font-family: verdana, geneva;\"><a href=\"https:\/\/skeepers.io\/fr\/blog\/pourquoi-collaborer-avec-un-influenceur-sur-linkedin\/\" target=\"_blank\" rel=\"noopener\"> sur<\/a><\/span><\/span><span style=\"font-family: verdana, geneva;\"><a href=\"https:\/\/skeepers.io\/fr\/blog\/pourquoi-collaborer-avec-un-influenceur-sur-linkedin\/\" target=\"_blank\" rel=\"noopener\"> Linked<\/a><\/span><span style=\"font-family: verdana, geneva;\"><a href=\"https:\/\/skeepers.io\/fr\/blog\/pourquoi-collaborer-avec-un-influenceur-sur-linkedin\/\" target=\"_blank\" rel=\"noopener\">In<\/a><\/span><span style=\"text-decoration: underline;\"><span style=\"font-family: verdana, geneva;\"><a href=\"https:\/\/skeepers.io\/fr\/blog\/pourquoi-collaborer-avec-un-influenceur-sur-linkedin\/\" target=\"_blank\" rel=\"noopener\"> ?<\/a><\/span><\/span><\/p>\n\n\n\n<div style=\"text-align: justify;\">\n<div style=\"text-align: left;\"><span style=\"background-color: white; font-family: verdana, geneva;\"><strong>&#8211;\u00a0<a style=\"text-decoration: none;\" href=\"https:\/\/skeepers.io\/fr\/blog\/comment-bien-choisir-votre-egerie-ou-ambassadeur-de-marque\/\" target=\"_blank\" rel=\"noopener\">Vero, l&rsquo;application qui va remplacer Instagram ?\u00a0<\/a><\/strong> <\/span><br \/><span style=\"background-color: white; font-family: verdana, geneva;\"><a style=\"text-decoration: none;\" href=\"https:\/\/skeepers.io\/fr\/blog\/comment-bien-choisir-votre-egerie-ou-ambassadeur-de-marque\/\" target=\"_blank\" rel=\"noopener\">&#8211; Comment bien choisir votre \u00e9g\u00e9rie \/ ambassadeur de marque ?<\/a><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"background-color: white; font-family: verdana, geneva;\">&#8211;\u00a0<a style=\"text-decoration: none;\" href=\"https:\/\/skeepers.io\/fr\/blog\/\" target=\"_blank\" rel=\"noopener\">4 id\u00e9es pr\u00e9con\u00e7ues dangereuses autour du marketing d&rsquo;influence<\/a><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":5,"featured_media":128110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-129118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gerer-son-marketing-influence"],"acf":[],"_links":{"self":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/129118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/comments?post=129118"}],"version-history":[{"count":0,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/129118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/media\/128110"}],"wp:attachment":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/media?parent=129118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/categories?post=129118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/tags?post=129118"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/case_study_solution?post=129118"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/landing_page_cat?post=129118"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/post_folder?post=129118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}