{"id":17822,"date":"2021-09-14T07:30:32","date_gmt":"2021-09-14T07:30:32","guid":{"rendered":"https:\/\/skeepers.io\/blog\/advalo-rejoint-le-groupe-skeepers\/"},"modified":"2025-10-26T21:24:46","modified_gmt":"2025-10-26T20:24:46","slug":"advalo-rejoint-le-groupe-skeepers","status":"publish","type":"post","link":"https:\/\/skeepers.io\/fr\/blog\/advalo-rejoint-le-groupe-skeepers\/","title":{"rendered":"Advalo\u201a rejoint SKEEPERS pour placer l&rsquo;IA au coeur du CX"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">14 Septembre 2021<\/span><\/p>\n<ul>\n<li><span class=\"TextRun SCXW183225593 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 SpellingErrorHighlight SCXW183225593 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Advalo<\/span><span class=\"NormalTextRun SCXW183225593 BCX0\" data-ccp-charstyle=\"normaltextrun\">\u202fest une solution de marketing individualis\u00e9 qui s\u2019appuie sur l&rsquo;Intelligence Artificielle pour identifier les audiences \u00e0 fort potentiel de\u202f croissance et assurer un impact imm\u00e9diat sur le\u202fchiffre d\u2019affaires\u202fde la marque.<\/span><\/span><span class=\"TextRun SCXW183225593 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183225593 BCX0\" data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|33&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;eop&quot;,469778129,&quot;eop&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u202f<\/span><\/span><span class=\"EOP SCXW183225593 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:1080,&quot;335559731&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW139152797 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139152797 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Gr\u00e2ce \u00e0 cette op\u00e9ration de croissance externe, SKEEPERS,\u202f leader de l&rsquo;exp\u00e9rience et de l\u2019engagement client, va \u00eatre en mesure de proposer aux marques des solutions d\u2019activation ultra performantes pour d\u00e9passer l\u2019approche segment\u00e9e du marketing et \u00e9voluer vers un marketing hyper-individualis\u00e9.<\/span><\/span><span class=\"TextRun SCXW139152797 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139152797 BCX0\" data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|33&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;eop&quot;,469778129,&quot;eop&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u202f<\/span><\/span><span class=\"EOP SCXW139152797 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:1080,&quot;335559731&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span class=\"TextRun SCXW68140605 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW68140605 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">En pla\u00e7ant l\u2019IA au c\u0153ur de sa plateforme, SKEEPERS confirme son avance technologique et renforce sa position de pr\u00e9curseur dans la ma\u00eetrise du cycle de l\u2019exp\u00e9rience client.<\/span><\/span><span class=\"TextRun SCXW68140605 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW68140605 BCX0\" data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|33&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;eop&quot;,469778129,&quot;eop&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u202f<\/span><\/span><span class=\"EOP SCXW68140605 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:1080,&quot;335559731&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW155346336 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155346336 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\"><strong>Marseille, le 14 septembre 2021<\/strong> &#8211; \u202f<\/span><\/span><a class=\"Hyperlink SCXW155346336 BCX0\" href=\"https:\/\/skeepers.io\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW155346336 BCX0\" lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW155346336 BCX0\" data-ccp-charstyle=\"normaltextrun\">SKEEPERS<\/span><\/span><\/a><span class=\"TextRun SCXW155346336 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155346336 BCX0\" data-ccp-charstyle=\"normaltextrun\">, groupe fran\u00e7ais\u202f sp\u00e9cialiste de l&rsquo;exp\u00e9rience et de l\u2019engagement client, laur\u00e9at du\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW155346336 BCX0\" data-ccp-charstyle=\"normaltextrun\">FrenchTech<\/span><span class=\"NormalTextRun SCXW155346336 BCX0\" data-ccp-charstyle=\"normaltextrun\">\u202fNext 40, annonce aujourd\u2019hui son rapprochement avec\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW155346336 BCX0\" data-ccp-charstyle=\"normaltextrun\">Advalo<\/span><span class=\"NormalTextRun SCXW155346336 BCX0\" data-ccp-charstyle=\"normaltextrun\">, sp\u00e9cialiste de l\u2019IA adapt\u00e9e au marketing individualis\u00e9.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW219463185 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW219463185 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">SKEEPERS avait lev\u00e9 32 millions d\u2019euros en 2019 aupr\u00e8s du fonds\u202fProvidence Strategic\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW219463185 BCX0\" data-ccp-charstyle=\"normaltextrun\">Growth<\/span><span class=\"NormalTextRun SCXW219463185 BCX0\" data-ccp-charstyle=\"normaltextrun\">\u202f(PSG)\u202fpour acc\u00e9l\u00e9rer sa croissance et ma\u00eetriser l\u2019ensemble du cycle de \u201cl\u2019exp\u00e9rience client\u201d. Une ambition aujourd\u2019hui atteinte puisque le groupe se dote d\u2019une technologie qui optimise l\u2019activation de ses diff\u00e9rents p\u00f4les :\u202fl&rsquo;engagement client,\u202fl\u2019optimisation des parcours gr\u00e2ce aux feedbacks et l\u2019activation \u00e0 des fins marketing.<\/span><span class=\"NormalTextRun SCXW219463185 BCX0\" data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|33&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;eop&quot;,469778129,&quot;eop&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u202f<\/span><\/span><span class=\"EOP SCXW219463185 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun SCXW25090764 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW25090764 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Le consommateur au c\u0153ur du processus<\/span><\/span><span class=\"TextRun SCXW25090764 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW25090764 BCX0\" data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|33&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;eop&quot;,469778129,&quot;eop&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u202f<\/span><\/span><span class=\"EOP SCXW25090764 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun SCXW196852449 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW196852449 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Bouleversement des habitudes de consommation, changements des parcours et canaux d\u2019achat, int\u00e9gration des feedbacks clients\u2026 Pour r\u00e9pondre aux nouvelles attentes des consommateurs, les marques doivent imp\u00e9rativement abandonner les pratiques marketing conventionnelles &#8211; souvent massives, polluantes et intrusives -, qui d\u00e9t\u00e9riorent le lien de confiance qu\u2019elles entretiennent avec leurs clients. En effet, des \u00e9tudes pointent que pr\u00e8s de 80 % des consommateurs \u00e9prouvent une r\u00e9action n\u00e9gative \u00e0 l&rsquo;\u00e9gard de la marque lorsqu&rsquo;ils re\u00e7oivent des notifications ou des messages pour des promotions qui ne les int\u00e9ressent pas.<\/span><span class=\"NormalTextRun SCXW196852449 BCX0\" data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|33&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;eop&quot;,469778129,&quot;eop&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u202f<\/span><\/span><span class=\"EOP SCXW196852449 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">C\u2019est de ce constat qu\u2019est n\u00e9e\u202f<\/span><a href=\"https:\/\/skeepers.io\/fr\/?utm_source=Advalo&amp;utm_medium=redirect\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Advalo<\/span><\/a><span data-contrast=\"auto\">\u202fen 2014. Fond\u00e9e par Olivier Marc et David le Douarin, la startup s\u2019appuie sur l&rsquo;intelligence artificielle pour d\u00e9tecter les clients \u00e0 fort potentiel de valeur, et permettre aux marques de gagner en efficacit\u00e9 dans leurs ciblages et recommandations produits, garantissant ainsi un impact imm\u00e9diat et durable sur leur chiffre d\u2019affaires.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">Concr\u00e8tement, gr\u00e2ce \u00e0 la consolidation de millions de donn\u00e9es clients (omnicanales, CRM ou encore digitales), et \u00e0 la conception de mod\u00e8les pr\u00e9dictifs de Machine Learning pr\u00eats \u00e0 l\u2019emploi, la solution est capable de d\u00e9finir avec pr\u00e9cision les messages les plus pertinents pour chaque consommateur et d\u2019identifier les sc\u00e9narii \u00e0 activer en fonction des objectifs d\u2019acquisition et de fid\u00e9lisation de la marque.\u202f\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">La plateforme simplifie ainsi le quotidien et booste la productivit\u00e9 des marketeurs en les aidant \u00e0 identifier, industrialiser et automatiser les campagnes les plus g\u00e9n\u00e9ratrices de valeur.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">D\u00e9j\u00e0 bien\u202fancr\u00e9e dans les industries du\u202fretail, du tourisme, de la restauration ou encore de l\u2019automobile, la plateforme\u202fAdvalo\u202fse connecte naturellement aux outils tiers tels que Google\u202fAds, Facebook, Salesforce,\u202fCrit\u00e9o\u202fou encore les outils de routage d\u2019emails pour\u202fsynchroniser \u202fles donn\u00e9es clients, toujours dans le respect du cadre RGPD.<\/span><\/p>\n<h2><span class=\"TextRun SCXW41961856 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 SCXW41961856 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Advalo<\/span><span class=\"NormalTextRun SCXW41961856 BCX0\" data-ccp-charstyle=\"normaltextrun\">\u202f + SKEEPERS =\u202f Plus de smart data\u202fpour concevoir des sc\u00e9narii individualis\u00e9s au service d\u2019une relation plus pertinente\u202fentre la marque et ses consommateurs<\/span><\/span><span class=\"TextRun SCXW41961856 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW41961856 BCX0\" data-ccp-charstyle=\"eop\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|33&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;eop&quot;,469778129,&quot;eop&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u202f<\/span><\/span><span class=\"EOP SCXW41961856 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201c<\/span><i><span data-contrast=\"auto\">Avec\u202fAdvalo, nous allons aider les marques \u00e0 se d\u00e9tacher de l\u2019\u00e8re du marketing de l\u2019hyper-segmentation pour \u00e9voluer vers celle de l&rsquo;hyper-individualisation, le socle d\u2019une exp\u00e9rience client r\u00e9ellement\u202fdiff\u00e9renciante\u202fet d\u2019une relation durable entre une marque et ses clients<\/span><\/i><span data-contrast=\"auto\">\u201d\u202f<\/span><b><span data-contrast=\"auto\">souligne Pascal\u202fLannoo, Directeur de la strat\u00e9gie de SKEEPERS.<\/span><\/b><\/p>\n<p><span class=\"TextRun SCXW223612151 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW223612151 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Plus qu\u2019une simple\u202f<\/span><\/span><span class=\"TextRun SCXW223612151 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 SCXW223612151 BCX0\" data-ccp-charstyle=\"normaltextrun\">customer<\/span><span class=\"NormalTextRun SCXW223612151 BCX0\" data-ccp-charstyle=\"normaltextrun\">\u202fdata platform<\/span><\/span><span class=\"TextRun SCXW223612151 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW223612151 BCX0\" data-ccp-charstyle=\"normaltextrun\">,\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW223612151 BCX0\" data-ccp-charstyle=\"normaltextrun\">Advalo<\/span><span class=\"NormalTextRun SCXW223612151 BCX0\" data-ccp-charstyle=\"normaltextrun\">\u202fest un outil central d\u2019aide \u00e0 la d\u00e9cision strat\u00e9gique gr\u00e2ce \u00e0 ses nombreux mod\u00e8les pr\u00e9dictifs, qui va permettre au groupe d\u2019accompagner ses clients dans le d\u00e9ploiement d\u2019actions coh\u00e9rentes, durables et respectueuses du consommateur.<\/span><\/span><\/p>\n<p><span class=\"NormalTextRun SCXW59664971 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">Interop\u00e9rable avec l\u2019ensemble des solutions du groupe,\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW59664971 BCX0\" data-ccp-charstyle=\"normaltextrun\">Advalo<\/span><span class=\"NormalTextRun SCXW59664971 BCX0\" data-ccp-charstyle=\"normaltextrun\">\u202fva nourrir son algorithme du solide socle de donn\u00e9es omnicanales de SKEEPERS, &#8211; tels que le ressenti client, le niveau d&rsquo;engagement \u00e0 la marque, les donn\u00e9es comportementales off et online, la g\u00e9olocalisation ou encore la satisfaction -, afin de coordonner des op\u00e9rations de marketing direct et publicitaires. Il sera, par exemple, d\u00e9sormais possible d&rsquo;int\u00e9grer des recommandations produits dans les e-mails de demandes d\u2019avis et, r\u00e9ciproquement, de faire figurer l\u2019avis d\u2019un produit sur une sollicitation e-mail ou SMS.<\/span><\/p>\n<p><span class=\"TextRun SCXW17303646 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW17303646 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u00c0 la cl\u00e9, une augmentation du taux de transformation, une am\u00e9lioration de la fid\u00e9lisation et une croissance de la fr\u00e9quence d\u2019achat.<\/span><\/span><\/p>\n<p><span class=\"NormalTextRun SCXW174721190 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">En rejoignant SKEEPERS,\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW174721190 BCX0\" data-ccp-charstyle=\"normaltextrun\">Advalo<\/span><span class=\"NormalTextRun SCXW174721190 BCX0\" data-ccp-charstyle=\"normaltextrun\">\u202f- qui sera distribu\u00e9 \u00e0 l\u2019international sous l&rsquo;appellation SKEEPERS Marketing Activation &#8211; renforce d\u2019une part la puissance des offres du groupe mais se donne aussi les moyens d\u2019accompagner ses clients existants dans leur d\u00e9veloppement \u00e0 l\u2019international.<\/span><\/p>\n<p><em><span class=\"TextRun SCXW112856380 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW112856380 BCX0\" data-ccp-charstyle=\"normaltextrun\" data-ccp-charstyle-defn=\"{&quot;ObjectId&quot;:&quot;8d0aeffc-c8f2-4100-bcb8-9463727d8221|34&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[134233614,&quot;true&quot;,201340122,&quot;1&quot;,469775450,&quot;normaltextrun&quot;,469778129,&quot;normaltextrun&quot;,469778324,&quot;Default Paragraph Font&quot;]}\">\u00ab Nous sommes ravis de rejoindre le groupe SKEEPERS et ainsi b\u00e9n\u00e9ficier de sa\u202f<\/span><\/span><span class=\"TextRun SCXW112856380 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW112856380 BCX0\" data-ccp-charstyle=\"normaltextrun\">force de frappe pour adresser notre solution \u00e0 l\u2019ensemble de ses clients, \u00e0 l\u2019\u00e9chelle internationale.<\/span><\/span><span class=\"TextRun SCXW112856380 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW112856380 BCX0\" data-ccp-charstyle=\"normaltextrun\">\u202fNotre ambition rejoint celle du groupe en ce qu\u2019elle vise \u00e0 d\u00e9-siloter le marketing pour le placer au centre de toute d\u00e9cision strat\u00e9gique<\/span><\/span><span class=\"TextRun SCXW112856380 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW112856380 BCX0\" data-ccp-charstyle=\"normaltextrun\">.\u202f<\/span><\/span><\/em><span class=\"TextRun SCXW112856380 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW112856380 BCX0\" data-ccp-charstyle=\"normaltextrun\"><em>\u00bb<\/em>\u202f<\/span><\/span><strong><span class=\"TextRun SCXW112856380 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW112856380 BCX0\" data-ccp-charstyle=\"normaltextrun\">se r\u00e9jouissent Olivier Marc &amp; David Le Douarin cofondateurs d\u2019<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW112856380 BCX0\" data-ccp-charstyle=\"normaltextrun\">Advalo<\/span><span class=\"NormalTextRun SCXW112856380 BCX0\" data-ccp-charstyle=\"normaltextrun\">.<\/span><\/span><\/strong><\/p>\n<p><strong>A propos d&rsquo;Advalo<\/strong><\/p>\n<p><span data-contrast=\"auto\">Advalo\u202fest une plateforme de marketing individualis\u00e9 qui s\u2019appuie sur l\u2019intelligence artificielle pour permettre aux marques de passer d\u2019un marketing de masse \u00e0 une approche personnalis\u00e9e, plus performante et respectueuse du consommateur. Gr\u00e2ce aux algorithmes propos\u00e9s par la plateforme, les enseignes peuvent identifier les campagnes les plus g\u00e9n\u00e9ratrices de valeur en fonction de leurs objectifs et tirer le meilleur parti de leurs donn\u00e9es clients, CRM et digitales. En adressant des messages pertinents \u00e0 chacune de leurs cibles, les marques recr\u00e9ent un lien avec leurs clients, durable et renforc\u00e9.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Implant\u00e9e \u00e0 Paris et Rennes,\u202fAdvalo\u202faccompagne plus de 50 enseignes de la distribution sp\u00e9cialis\u00e9e comme Leroy Merlin, But,\u202fCyrillus, Cache-Cache, Devred,\u202fDegrenne\u202fet des marques automobiles comme Seat, Skoda,\u202fCupra\u202fet Volkswagen.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">A propos de SKEEPERS<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fond\u00e9 \u00e0 Marseille en 2012, SKEEPERS est leader de l\u2019exp\u00e9rience et l\u2019engagement client. A travers ses filiales (Avis V\u00e9rifi\u00e9s,\u202fTeester,\u202fMediatech-cx, Surprise,\u202fMyFeelBack\u202fet\u202fAdvalo), le groupe offre un \u00e9ventail de solutions compl\u00e9mentaires et transversales qui permettent la ma\u00eetrise du cycle de l\u2019exp\u00e9rience client, de la d\u00e9couverte au parcours d\u2019achat jusqu&rsquo;\u00e0 la r\u00e9compense et le r\u00e9engagement. Pr\u00e9sent dans 44 pays et fort de 230 collaborateurs, SKEEPERS a r\u00e9colt\u00e9 plus de 300 millions d\u2019avis clients pour le compte de ses 6 500 clients, parmi lesquels But, Fnac\/Darty, Sushi Shop ou encore Lapeyre et Norauto.\u202f\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/skeepers.io\/fr\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/skeepers.io\/fr\/<\/span><\/a><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b><span data-contrast=\"none\">Contact presse : Agence Raoul<\/span><\/b><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b><span data-contrast=\"none\">Sibylle de Villeneuve -\u202f<\/span><\/b><b><span data-contrast=\"none\">sibylle@agenceraoul.com<\/span><\/b><b><span data-contrast=\"none\">\u202f- 06.45.29.58.57<\/span><\/b><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b><span data-contrast=\"none\">Farah\u00a0Elhadj\u00a0\u2013\u202f<\/span><\/b><b><span data-contrast=\"none\">farah@agenceraoul.com<\/span><\/b><b><span data-contrast=\"none\">\u202f<\/span><\/b><b><span data-contrast=\"none\">\u2013 07.69.41.05.92<\/span><\/b><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>14 Septembre 2021 Advalo\u202fest une solution de marketing individualis\u00e9 qui s\u2019appuie sur l&rsquo;Intelligence Artificielle pour identifier les audiences \u00e0 fort potentiel de\u202f croissance et assurer un impact imm\u00e9diat sur le\u202fchiffre d\u2019affaires\u202fde la marque.\u202f\u00a0 Gr\u00e2ce \u00e0 cette op\u00e9ration de croissance externe, SKEEPERS,\u202f leader de l&rsquo;exp\u00e9rience et de l\u2019engagement client, va \u00eatre en mesure de proposer aux&#8230;<\/p>\n","protected":false},"author":5,"featured_media":24400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,1],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-17822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ameliorer-son-parcours-client","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advalo\u201a rejoint SKEEPERS pour placer l&#039;IA au coeur du CX<\/title>\n<meta name=\"description\" content=\"Quel indicateur choisir pour atteindre vos objectifs d&#039;exp\u00e9rience client ? 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