{"id":18875,"date":"2020-01-03T08:00:00","date_gmt":"2020-01-03T08:00:00","guid":{"rendered":"https:\/\/skeepers.io\/blog\/infographie-pyramide-influenceurs\/"},"modified":"2024-11-16T13:27:03","modified_gmt":"2024-11-16T12:27:03","slug":"infographie-pyramide-influenceurs","status":"publish","type":"post","link":"https:\/\/skeepers.io\/fr\/blog\/infographie-pyramide-influenceurs\/","title":{"rendered":"Infographie : la pyramide des influenceurs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si pendant des ann\u00e9es, les c\u00e9l\u00e9brit\u00e9s \u00e9taient reconnues comme \u00e9tant les seuls influenceurs, il en existe aujourd&rsquo;hui 4 types : les <strong>All stars<\/strong> (c\u00e9l\u00e9brit\u00e9s), les <strong>Macro-influenceurs<\/strong>, les <strong>Micro-influenceurs<\/strong> et les <strong>Nano-influenceurs<\/strong>. D\u00e9couvrez en image, les diff\u00e9rences entre les divers influenceurs et leurs <strong>points forts<\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/2022\/02\/La-pyramide-de-linfluence_Blog-Hivency.png\" alt=\"La pyramide de linfluence_Blog Hivency\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 10px\"> \u00a9 Infographie Hivency<\/span><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chap1\"><span style=\"color: #444444\"><span style=\"font-weight: bold\">Nombre de followers <\/span>:<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #444444\"><strong>All stars<\/strong> : ce sont des c\u00e9l\u00e9brit\u00e9s qui ont des<strong> millions<\/strong> et parfois m\u00eame des <strong>milliards d\u2019abonn\u00e9s<\/strong> gr\u00e2ce \u00e0 leur talent. Ce sont d&rsquo;ailleurs des c\u00e9l\u00e9brit\u00e9s qui font partie <a href=\"https:\/\/www.hopperhq.com\/blog\/2021-instagram-rich-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">du classement des 10 influenceurs les mieux r\u00e9mun\u00e9r\u00e9s en 2019<\/a>. En premi\u00e8re place on retrouve Kylie Jenner (1 144 818\u20ac\/post), puis en seconde la chanteuse Ariana Grande ( 900 822\u20ac\/post) et en troisi\u00e8me place du podium : le footballeur Cristiano Ronaldo (881 829\u20ac\/post). <\/span><\/li>\n<\/ul>\n\n\n\n<div class=\"hs-embed-wrapper\" style=\"position: relative;overflow: hidden;width: 100%;height: auto;padding: 0px;max-width: 540px;min-width: 256px;margin: auto;max-height: 846px\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B5x_mMxFsrd\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\"><div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\">&nbsp;<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">&nbsp;<\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\">&nbsp;<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">&nbsp;<\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/B5x_mMxFsrd\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Ariana Grande (@arianagrande)<\/a><\/p>\n<\/div><\/blockquote>\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #444444\"><strong>Macro-influenceurs<\/strong> : ils comptabilisent plus de 100 000 abonn\u00e9s.<\/span><\/li>\n<\/ul>\n\n\n\n<div class=\"hs-embed-wrapper\" style=\"position: relative;overflow: hidden;width: 100%;height: auto;padding: 0px;max-width: 540px;min-width: 256px;margin: auto;max-height: 980px\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B4dHSdPIqX1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\"><div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\">&nbsp;<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">&nbsp;<\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\">&nbsp;<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">&nbsp;<\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/B4dHSdPIqX1\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Raphae\u0308l Spezzotto-Simacourbe (@rsimacourbe)<\/a><\/p>\n<\/div><\/blockquote>\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Micro-influenceurs <span style=\"color: #444444\">: ils d\u00e9tiennent entre 5 et 100 000 abonn\u00e9s sur les r\u00e9seaux sociaux <\/span><\/li>\n<\/ul>\n\n\n\n<div class=\"hs-embed-wrapper\" style=\"position: relative;overflow: hidden;width: 100%;height: auto;padding: 0px;max-width: 540px;min-width: 256px;margin: auto;max-height: 1251px\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHqQfxWDe57\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\"><div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\">&nbsp;<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">&nbsp;<\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\">&nbsp;<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">&nbsp;<\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/CHqQfxWDe57\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Jordan | PARISIAN AESTHETIC (@lapresqueparisienne)<\/a><\/p>\n<\/div><\/blockquote>\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #444444\"><strong><a href=\"https:\/\/skeepers.io\/fr\/blog\/les-nano-influenceurs-meilleurs-allies-des-marques\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nano-Influenceurs<\/a><\/strong> : des cr\u00e9ateurs de contenu qui sont suivis par moins de 5000 abonn\u00e9s.<\/span><br><\/li>\n<\/ul>\n\n\n\n<div class=\"hs-embed-wrapper\" style=\"position: relative;overflow: hidden;width: 100%;height: auto;padding: 0px;max-width: 540px;min-width: 256px;margin: auto;max-height: 1008px\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B6F0enRCYLF\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\"><div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\">&nbsp;<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">&nbsp;<\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\">&nbsp;<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">&nbsp;<\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/B6F0enRCYLF\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Antho (@anthopom)<\/a><\/p>\n<\/div><\/blockquote>\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour identifier le type d&rsquo;influenceur le plus efficace et pertinent pour votre strat\u00e9gie de marketing d&rsquo;influence, il faut d&rsquo;abord d\u00e9terminer vos <strong>objectifs<\/strong>, la <strong>cible<\/strong> de vos produits\/services ainsi que les <strong>actions<\/strong> que vous allez lancer. Il faut, en effet, que votre audience corresponde \u00e0 celle de la communaut\u00e9 de l&rsquo;influenceur. Souvent, un cr\u00e9ateur de contenu est sp\u00e9cialis\u00e9 dans une \u00ab\u00a0<em>niche<\/em>\u00ab\u00a0, c&rsquo;est-\u00e0-dire, qu&rsquo;il communique des messages sur ses r\u00e9seaux sociaux \u00e0 propos de secteurs en particulier. C&rsquo;est notamment un des points forts des&nbsp; <span style=\"font-weight: bold\">micro-influenceurs<\/span>, car la plupart se sont sp\u00e9cialis\u00e9s dans un secteur pr\u00e9cis (beaut\u00e9, luxe, gaming, tourisme, fashion, food&#8230;).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Collaborer avec un cr\u00e9ateur de contenu qui ne correspond pas \u00e0 vos produits ni \u00e0 vos valeurs ou \u00e0 vos clients, peut s\u2019av\u00e9rer \u00eatre un dangereux investissement qui fera perdre des b\u00e9n\u00e9fices \u00e0 votre marque.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chap2\"><span style=\"color: #444444\">2020 : l&rsquo;arriv\u00e9e des consommateurs comme nouveaux ambassadeurs des marques<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En 2019, on constate une hausse des collaborations avec les micro-influenceurs ainsi qu\u2019avec les nano-influenceurs. En effet, avec moins de 5 000 followers sur les r\u00e9seaux sociaux, les nano-influenceurs transmettent des messages puissants et sinc\u00e8res \u00e0 leur communaut\u00e9. Les internautes ont confiance en eux. Dans le cadre de collaborations, ces influenceurs ont aussi g\u00e9n\u00e9ralement des <span style=\"font-weight: bold\">relations solides<\/span> et sur du <span style=\"font-weight: bold\">long terme<\/span> avec les marques. Il y a aussi de plus en plus de marques qui donnent la parole \u00e0 leurs consommateurs sur les r\u00e9seaux sociaux ou \u00e0 travers des programmes de fid\u00e9lisation. Elles ont compris l&rsquo;int\u00e9r\u00eat de transformer ces<span style=\"font-weight: bold\"> portes paroles de qualit\u00e9 <\/span>en <span style=\"font-weight: bold\">ambassadeurs de marque<\/span>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D&rsquo;autres marques comme certaines grandes maisons de luxe, collaborent davantage avec des&nbsp;<strong> influenceurs virtuels<\/strong>. Ils permettent de se d\u00e9marquer et de rivaliser d&rsquo;ing\u00e9niosit\u00e9. <\/p>\n\n\n\n<div class=\"hs-embed-wrapper\" style=\"position: relative;overflow: hidden;width: 100%;height: auto;padding: 0px;max-width: 540px;min-width: 256px;margin: auto;max-height: 999px\" data-service=\"instagram\" data-script-embed=\"true\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B6thTqYHVMI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\"><div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\">&nbsp;<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\">&nbsp;<\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\">&nbsp;<\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\">&nbsp;<\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\">&nbsp;<\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\">&nbsp;<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/B6thTqYHVMI\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Miquela (@lilmiquela)<\/a><\/p>\n<\/div><\/blockquote>\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <a href=\"https:\/\/skeepers.io\/fr\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">plateforme d\u2019influence<\/a> <span style=\"font-weight: bold\">SKEEPERS<\/span> permet d\u2019identifier des influenceurs pertinents gr\u00e2ce \u00e0 un syst\u00e8me de matching, d\u2019\u00e9valuer les influenceurs au moyen de Fame Check, un outil qui permet aux marques de v\u00e9rifier en ligne la notori\u00e9t\u00e9 des influenceurs (ses abonn\u00e9s, ses vues, son taux d\u2019engagement et la qualit\u00e9 de son audience) avant de mettre en place des campagnes, de g\u00e9rer les collaborations \u00e0 l\u2019aide d\u2019un syst\u00e8me de logistique et la possibilit\u00e9 de tracker la performance de chaque publication ainsi que d\u2019optimiser l\u2019int\u00e9gralit\u00e9 des strat\u00e9gies de marketing de micro-influence des marques.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f6c35a28-d4e5-486a-bfe5-1e3df9a963be\"><span class=\"hs-cta-node hs-cta-f6c35a28-d4e5-486a-bfe5-1e3df9a963be\" id=\"hs-cta-f6c35a28-d4e5-486a-bfe5-1e3df9a963be\">&lt;!&#8211;[if lte IE 8]&gt;<div id=\"hs-cta-ie-element\"><\/div>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/20304540\/f6c35a28-d4e5-486a-bfe5-1e3df9a963be\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-f6c35a28-d4e5-486a-bfe5-1e3df9a963be\" style=\"border-width:0px\" height=\"159\" width=\"700\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/20304540\/f6c35a28-d4e5-486a-bfe5-1e3df9a963be.png\" alt=\"D\u00e9couvrez nos solutions : R\u00e9servez votre d\u00e9mo\"><\/a><\/span> hbspt.cta.load(20304540, &lsquo;f6c35a28-d4e5-486a-bfe5-1e3df9a963be&rsquo;, {\u00ab\u00a0useNewLoader\u00a0\u00bb:\u00a0\u00bbtrue\u00a0\u00bb,\u00a0\u00bbregion\u00a0\u00bb:\u00a0\u00bbna1&Prime;}); <\/span><!-- end HubSpot Call-to-Action Code -->\n","protected":false},"excerpt":{"rendered":"<p>Si pendant des ann\u00e9es, les c\u00e9l\u00e9brit\u00e9s \u00e9taient reconnues comme \u00e9tant les seuls influenceurs, il en existe aujourd&rsquo;hui 4 types : les All stars (c\u00e9l\u00e9brit\u00e9s), les Macro-influenceurs, les Micro-influenceurs et les Nano-influenceurs. D\u00e9couvrez en image, les diff\u00e9rences entre les divers influenceurs et leurs points forts. \u00a9 Infographie Hivency Nombre de followers : &nbsp; &nbsp; &nbsp; &nbsp;&#8230;<\/p>\n","protected":false},"author":8,"featured_media":26396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-18875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"_links":{"self":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/18875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/comments?post=18875"}],"version-history":[{"count":0,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/18875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/media\/26396"}],"wp:attachment":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/media?parent=18875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/categories?post=18875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/tags?post=18875"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/case_study_solution?post=18875"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/landing_page_cat?post=18875"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/post_folder?post=18875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}