{"id":19071,"date":"2021-03-25T10:07:59","date_gmt":"2021-03-25T10:07:59","guid":{"rendered":"https:\/\/skeepers.io\/blog\/decathlon-donne-la-parole-a-de-vrais-cyclistes-en-video\/"},"modified":"2023-09-15T13:24:17","modified_gmt":"2023-09-15T12:24:17","slug":"decathlon-donne-la-parole-a-de-vrais-cyclistes-en-video","status":"publish","type":"post","link":"https:\/\/skeepers.io\/fr\/blog\/decathlon-donne-la-parole-a-de-vrais-cyclistes-en-video\/","title":{"rendered":"Decathlon fait de vrais cyclistes, ses ambassadeurs Van Rysel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.vanryselcycling.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Van Rysel<\/a> est la marque de v\u00e9los de route sportifs de Decathlon.&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Convaincue que&nbsp;<strong>ses clients sont ses meilleurs ambassadeurs<\/strong>, la marque Decathlon est toujours en recherche de nouveaux leviers de&nbsp;User Generated Content&nbsp;pour donner la parole \u00e0 ses consommateurs. Dans cet article on vous explique comment l\u2019enseigne cr\u00e9e des&nbsp;<strong>vid\u00e9os authentiques et engageantes<\/strong>&nbsp;en s\u2019appuyant sa<strong>&nbsp;communaut\u00e9 de cyclistes<\/strong>&nbsp;:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" style=\"border-radius: 10px;\" src=\"https:\/\/player.teester.com\/#id=efd7cd84-6cf9-43d3-9dca-c9284ca565a3\" width=\"700px\" height=\"394px\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"099a\"><strong>Les consommateurs en t\u00eate du peloton&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"chap1\">Decathlon voulait renforcer l\u2019image de marque de Van Rysel sur le march\u00e9 des v\u00e9los de route pour sportifs de comp\u00e9tition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Afin de d\u00e9montrer la qualit\u00e9 de ses produits<\/strong>, la marque a pr\u00e9f\u00e9r\u00e9 donner la parole \u00e0 de vrais sportifs pour partager leur exp\u00e9rience et leur avis en vid\u00e9o \u00e0 travers le prisme des&nbsp;<strong>vid\u00e9os de ses consommateurs passionn\u00e9s de sport<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif : remettre les consommateurs passionn\u00e9s au c\u0153ur de leur communication pour booster leur notori\u00e9t\u00e9 et humaniser leur communication.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"099a\"><strong>Une plateforme pour automatiser la cr\u00e9ation de vid\u00e9os de leur communaut\u00e9<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"chap2\">Decathlon Van rysel a utilis\u00e9 la plateforme <a href=\"https:\/\/skeepers.io\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">SKEEPERS<\/a>&nbsp;pour engager sa communaut\u00e9 dans la cr\u00e9ation de vid\u00e9os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette solution, l\u2019enseigne peut :&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>identifier les meilleurs profils de consommateurs cyclistes&nbsp;<\/li><li>les accompagner dans la cr\u00e9ation de vid\u00e9os&nbsp;<\/li><li>optimiser automatiquement les vid\u00e9os pour le e-commerce&nbsp;<\/li><li>diffuser les vid\u00e9os instantan\u00e9ment sur les fiches produits et sur social media&nbsp;<\/li><li>analyser l\u2019impact des vid\u00e9os sur les ventes, le trafic et le SEO&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"099a\"><strong>Une communaut\u00e9 de cyclistes passionn\u00e9s&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"chap3\">L\u2019enseigne a recrut\u00e9 ses consommateurs-<a href=\"https:\/\/skeepers.io\/fr\/blog\/criteres-reconnaitre-ambassadeurs-marque\/\" target=\"_blank\" rel=\"noreferrer noopener\">ambassadeurs<\/a> parmi sa base de clients et ses r\u00e9seaux sociaux, sur lesquels&nbsp;<strong>sa communaut\u00e9 est tr\u00e8s engag\u00e9e<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En quelques emails sur sa base, la marque a re\u00e7u&nbsp;<strong>620 candidatures<\/strong>&nbsp;de consommateurs motiv\u00e9s pour partager leur exp\u00e9rience en vid\u00e9o !<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/2022\/03\/Emailing.png\" alt=\"\" class=\"wp-image-878\" width=\"650\" title=\"Emailing\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les ambassadeurs <a href=\"https:\/\/skeepers.io\/fr\/blog\/marionnaud-strategie-contenu-videos-communautes\/\" target=\"_blank\" rel=\"noreferrer noopener\">vid\u00e9os<\/a> ont partag\u00e9 leur exp\u00e9rience des produits de cyclisme de route.&nbsp;<strong>Les vid\u00e9os sont ensuite automatiquement mont\u00e9es et diffus\u00e9es<\/strong>&nbsp;sur les fiches produits du site e-commerce Van Rysel et sur social media.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En s\u2019appuyant sur ses clients, Decathlon Van Rysel propose&nbsp;<strong>une approche d\u00e9centralis\u00e9e de la cr\u00e9ation de contenu<\/strong>. La marque&nbsp;&nbsp;<strong>industrialise la cr\u00e9ation de vid\u00e9os&nbsp;<\/strong>gr\u00e2ce \u00e0 ses communaut\u00e9s et&nbsp;<strong>place ses consommateurs au c\u0153ur de sa communication<\/strong>.<\/p>\n\n\n\n<!--HubSpot Call-to-Action Code -->\n<p><span id=\"hs-cta-wrapper-f6c35a28-d4e5-486a-bfe5-1e3df9a963be\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-f6c35a28-d4e5-486a-bfe5-1e3df9a963be\" class=\"hs-cta-node hs-cta-f6c35a28-d4e5-486a-bfe5-1e3df9a963be\"><!-- [if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/20304540\/f6c35a28-d4e5-486a-bfe5-1e3df9a963be\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-f6c35a28-d4e5-486a-bfe5-1e3df9a963be\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/20304540\/f6c35a28-d4e5-486a-bfe5-1e3df9a963be.png\" alt=\"D\u00e9couvrez nos solutions : R\u00e9servez votre d\u00e9mo\" width=\"700\" height=\"159\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(20304540, 'f6c35a28-d4e5-486a-bfe5-1e3df9a963be', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\n<!-- end HubSpot Call-to-Action Code -->\n","protected":false},"excerpt":{"rendered":"<p>Van Rysel est la marque de v\u00e9los de route sportifs de Decathlon.&nbsp; &nbsp; Convaincue que&nbsp;ses clients sont ses meilleurs ambassadeurs, la marque Decathlon est toujours en recherche de nouveaux leviers de&nbsp;User Generated Content&nbsp;pour donner la parole \u00e0 ses consommateurs. Dans cet article on vous explique comment l\u2019enseigne cr\u00e9e des&nbsp;vid\u00e9os authentiques et engageantes&nbsp;en s\u2019appuyant sa&nbsp;communaut\u00e9 de&#8230;<\/p>\n","protected":false},"author":5,"featured_media":26778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-19071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"_links":{"self":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/19071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/comments?post=19071"}],"version-history":[{"count":0,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/19071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/media\/26778"}],"wp:attachment":[{"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/media?parent=19071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/categories?post=19071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/tags?post=19071"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/case_study_solution?post=19071"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/landing_page_cat?post=19071"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/skeepers.io\/fr\/wp-json\/wp\/v2\/post_folder?post=19071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}