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# Skeepers: AI-powered user generated content platform: manage influencer campaigns, collect reviews & build communities

## Sitemaps
[XML Sitemap](https://skeepers.io/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand ](https://skeepers.io/blog/ugc-tips-for-holiday-season/): Here’s how to make it happen, with six practical UGC strategies that will help you boost visibility, drive conversions, and build lasting trust this holiday season. 
- [UGC Strategies from the Most Engaged K-Beauty Brands](https://skeepers.io/blog/k-beauty-brands-ugc-strategies/): What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty.
- [How to Create Long Term Brand–Creator Partnerships ](https://skeepers.io/blog/brand-creator-partnerships/): Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. 
- [How to Use UGC on Product Pages to Increase Add-to-Cart](https://skeepers.io/blog/ugc-on-product-pages/): The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second.
- [Inside Skeepers Creator Community: Real Posts With Real Results](https://skeepers.io/blog/skeepers-creator-community/): Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands.
- [Instagram Shoppable Videos: 5 Brands Doing It Right ](https://skeepers.io/blog/instagram-shoppable-videos/): Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. 
- [The future of search is GEO (Generative Engine Optimization)](https://skeepers.io/blog/geo/): Enter GEO: Generative Engine Optimization. The next big thing in the evolution of search. In a world where AI curates what we see, brands and creators must rethink visibility. Now it’s more than ranking on page one. It’s about being referenced by the machine.
- [Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy ](https://skeepers.io/blog/instagram-seo-update/): Social Search Just Got a Major Upgrade
- [Using AI to Connect Your Brand with the Right Influencers](https://skeepers.io/blog/using-ai-to-connect-your-brand-with-the-right-influencers/): That’s where AI steps in. By turning gut instinct into data-driven insight, brands can now discover, select, and activate the perfect influencers in a fraction of the time. 
- [How Nano and Micro Influencers Are Fueling Social Commerce ](https://skeepers.io/blog/nano-micro-influencers/): Micro-influencers drive 20% higher conversion rates compared to larger creators. Upfluence reports that engagement rates for nano and micro influencers hover around 3%-8%, compared to just 1% to 2% for macro influencers. This makes smaller creators not just more effective, but more efficient generating better ROI at lower cost per post. 
- [TikTok Spark Ads, Simplified: The Ultimate Guide with Skeepers ](https://skeepers.io/blog/tiktok-spark-ads/): TikTok Spark Ads are a native ad format that allows brands to promote existing organic content, either from their own account or a creator’s. Instead of creating new branded content, brands can amplify authentic TikTok videos that have already been published keeping the original creator’s identity and engagement intact. 
- [How to Sell Smarter with TikTok Shop and UGC ](https://skeepers.io/blog/tiktok-shop/): TikTok Shop and user-generated content (UGC) is a duo that’s helping brands collapse the funnel and convert in real time. In this blog, we’ll show you how to sell smarter to make every TikTok scroll shoppable. 
- [How Are Beauty Brands Making the Most Out of Influencer Gifting? ](https://skeepers.io/blog/how-are-beauty-brands-making-the-most-out-of-influencer-gifting/): In the beauty world trends move fast and shoppers crave real results before they commit. Influencer gifting has therefore become more than just a goodwill gesture. It's a strategic engine for content, conversion, and community. 
- [How to Use TikTok Analytics to Supercharge Your Campaigns](https://skeepers.io/blog/tiktok-analytics/): TikTok analytics gives you the visibility you need to understand what content is sparking engagement, who’s driving conversions, and where to double down.
- [What’s the Industry Standard for Survey Response Rate & How UGC Can Improve Yours](https://skeepers.io/blog/whats-the-industry-standard-for-survey-response-rate-how-ugc-can-improve-yours/): Customer feedback is one of the most valuable assets a brand can collect. It offers real-time insight into how your products, services, and customer experiences are being perceived helping you make informed decisions that lead to better business outcomes.
- [Fashion’s New Reality: How Social Commerce is Changing the Customer Journey](https://skeepers.io/blog/customer-journey-in-fashion/): The way people shop for fashion has changed and it’s not just about e-commerce anymore. Social commerce has exploded in popularity, turning platforms like Instagram, TikTok, and Pinterest into full-fledged shopping destinations. What was once a space for scrolling and inspiration is now is now an essential part of the customer journey in fashion, where customers discover, engage with, and buy their next favorite outfit, all without ever leaving the app.
- [Transform Your Customer Reviews with AI ](https://skeepers.io/blog/customer-reviews-with-ai/): Customer reviews are a key pillar in modern marketing. 98% of consumers check reviews before making a purchase and a 70% increase in conversions is attributed to reviews. These numbers prove that their impact is undeniable. However, the volume of reviews businesses must manage is growing exponentially, making it more difficult to engage meaningfully and efficiently with customers. 
- [Nano, Micro, Macro Influencers: Who to Choose for Your Campaign? ](https://skeepers.io/blog/nano-micro-macro-influencers/): Influencers have become the heartbeat of modern marketing campaigns, playing a crucial role in connecting brands with their audiences in authentic and meaningful ways. With the rise of social media, influencers have grown into powerful brand ambassadors, capable of driving awareness, trust, and even sales. But with so many influencers to choose from, how do brands decide which ones to work with? This is where the challenge lies—should you go for nano, micro, or macro influencers?
- [How to Send Influencer PR Package that Stands Out?](https://skeepers.io/blog/influencer-pr-packages/): Influencer PR packages allow brands to connect with influencers and boost product visibility. But with so many brands vying for attention, how do you ensure your PR package stands out? 
- [Why Integrate an Influencer Gifting Platform into Your Marketing?](https://skeepers.io/blog/why-integrate-an-influencer-gifting-platform-into-your-marketing/): In this post, we’ll explore why integrating an Influencer Gifting Platform into your marketing strategy is the need of the hour.
- [How to Find Influencers Looking for Brands?](https://skeepers.io/blog/influencers-looking-for-brands/): The influencer marketing industry is expected to hit a staggering $48 billion by 2027. That’s huge!
- [5 Ways to Collect Travel UGC](https://skeepers.io/blog/5-ways-to-collect-travel-ugc/): Authenticity, social proof, and community are three main pillars of travel UGC. People trust real adventures shared by fellow explorers far more than polished marketing language. When travelers see others having memorable moments, it reassures them they can have the same or even better experiences. 
- [Leveraging Community and Influencer Reviews for Product Launch](https://skeepers.io/blog/community-influencer-reviews/): By harnessing community influencer reviews, brands can simultaneously generate buzz, drive sales, and foster long-term loyalty. In the sections that follow, we’ll explore the step-by-step strategies that can help you tap into these genuine voices and maximize the impact of influencer partnerships during your next big launch.
- [Looking Back: Top UGC Trends from 2024](https://skeepers.io/blog/looking-back-top-ugc-trends-from-2024/): In this post, we’ll explore the top developments that defined UGC trends 2024, examine how they enhanced brand-consumer relationships, and offer insights on what these breakthroughs mean for the future of digital marketing.
- [Top Strategies for Brands Looking for Influencers on Instagram](https://skeepers.io/blog/influencers-on-instagram/): There’s no denying that Instagram has become a powerhouse for influencer marketing. From product unboxings to behind-the-scenes reels, content creators leverage every feature to connect with audiences. For brands looking for influencers on Instagram, this platform offers unparalleled access to millions of potential customers. Only thing you should know is how to navigate the influencers effectively.
- [The Role of Micro and Nano Influencers in Product Reviews](https://skeepers.io/blog/micro-and-nano-influencer-product-reviews/): Today, the spotlight has shifted from big-name celebrities to more niche influencers who command smaller but tightly knit followings. Micro and nano influencers are proving that influencer product reviews rooted in authenticity and personal connection can be more effective. 
- [The Rise of Micro Mom Influencers: Why Smaller Audiences Matter](https://skeepers.io/blog/micro-mom-influencers/): This is why moms look towards other moms for help, guidance, recommendations, etc. Today, micro mom influencers—content creators who focus on parenting and family life—are at the forefront of a major shift in how brands engage with consumers. Instead of relying solely on household names, businesses are recognizing the value of partnering with these smaller audiences, whose higher engagement levels often lead to more meaningful and impactful connections.
- [The Best Influencer Campaigns of 2024](https://skeepers.io/blog/influencer-campaigns-2024/): In 2024, influencer campaigns weren’t just marketing moments—they were cultural phenomena. From jaw-dropping collaborations to boundary-pushing creativity, influencers proved once again why they’re the driving force of modern brand storytelling.
- [From Festive to Forever: Leveraging Your UGC After the Holidays](https://skeepers.io/blog/ugc-after-holidays/): What if the UGC (user-generated content) you collected during the holidays could keep delivering results long after the decorations are packed away? The festive season is a goldmine for brands, with consumers eagerly sharing their excitement and experiences online. From glowing product reviews to stunning unboxing videos, the holidays are a time when UGC shines brightest.
- [5 reasons to use UGC in email campaigns ](https://skeepers.io/blog/ugc-in-email-campaigns/): An average person receives about 121 emails per day. They are bombarded with updates, offers, news, and email campaigns. Unless you are Chris Martin offering tickets to the next Coldplay concert, they don’t want to read another boring email from you.  
- [Top UGC Trends to Watch in 2025](https://skeepers.io/blog/ugc-trends-2025/): To help brands stay ahead of the curve, Skeepers' eBook, Making Customer Voices Count: UGC Trends in 2025, dives deep into the key trends shaping the future of UGC. It offers actionable insights for brands ready to thrive in the new year.
- [How AI Is Transforming UGC Moderation and Discovery](https://skeepers.io/blog/ai-in-ugc/): Humans are producing more content than ever. Around 78% of content in 2033 will be User Generated Content (UGC). Creators, influencers, consumers, all want to share their voice and want to be heard. From product reviews and social media posts to customer photos and videos, UGC provides invaluable insights and builds trust by showcasing real-life experiences with a brand. But what role does AI play here?
- [How to Use UGC with Retargeting Marketing](https://skeepers.io/blog/retargeting-marketing/): When customers come to your website and leave without buying, you can either let them go or you can reach out to them with personalized communication. Retargeting, also known as remarketing, is a marketing strategy aimed at re-engaging past visitors to your website or app, typically through targeted ads or follow-up emails.
- [Amplify Customer Voices: Collect UGC Before the Holiday Rush ](https://skeepers.io/blog/ugc-holiday-rush/): The holiday season is a critical time for e-commerce, with brands vying for attention in an exceptionally competitive landscape. Shoppers are bombarded with choices, so capturing their trust and standing out is more challenging than ever. UGC in this case showcases real experiences that strengthen social proof, making it a powerful tool to boost engagement and conversions. Starting early allows you to strategically position your brand with compelling, trust-building content that resonates with holiday shoppers. 
- [5 UGC Strategies to Prepare Your Brand for Black Friday/Cyber Monday](https://skeepers.io/blog/black-friday-cyber-monda/): Two of the biggest shopping events of the year - Black Friday / Cyber Monday are here once again. Offering brands a unique opportunity to engage with eager shoppers, these events are popular to drive significant sales. With the surge in online traffic and growing competition, standing out from the crowd is important this year. That's where User-Generated Content (UGC) becomes a powerful tool.
- [Boosting Sales with Authentic Content: A Guide](https://skeepers.io/blog/authentic-content-for-sales/): This movement towards authenticity is due to the rise of social media platforms where users can share their experiences and opinions widely and quickly. Brands that harness this potential by creating and promoting authentic content are able to forge stronger connections, enhance customer loyalty, and ultimately, boost their sales metrics. 
- [Importance of Authentic Content in the Gen Z World](https://skeepers.io/blog/authentic-content-genz/): Authentic content for Gen Z is all about crafting stories that resonate with their core values—think transparency, relatability, and straight-up honesty. They're all about content that comes off real and raw, rather than something that feels like it’s straight out of a corporate playbook. They prefer messages that are personal, a bit rough around the edges, and totally transparent—like they're hearing from a friend, not a brand.
- [How to Improve Social Footprint with UGC?](https://skeepers.io/blog/social-footprint-ugc/): User-Generated Content (UGC) has become the focal point of marketing strategies across industries, especially on social media platforms. Any content—whether it be images, videos, text, or reviews—created by people, rather than brands qualifies as UGC. It isn’t just light on the pockets but is also perceived as more authentic and trustworthy by consumers.
- [How Do Reviews Boost Conversion Rate?](https://skeepers.io/blog/how-do-reviews-boost-conversion-rate/): Today customer reviews have become a cornerstone of shopper engagement strategies, significantly impacting consumer behavior and business success. This post delves into the key role that reviews play in boosting conversion rates, transforming casual browsers into committed buyers. 
- [Social Commerce: Is TikTok Taking Over Instagram?](https://skeepers.io/blog/tiktok-vs-instagram/): Do you find yourself hovering between TikTok and Instagram, finding your daily dose of entertainment, discovering new brands, and adding items to your cart? You're not alone. Social commerce has been rapidly expanding over the past few years and different world regions have adopted this mode of shopping at various levels and through various channels. TikTok and Instagram stand out in this race. The ability to discover and buy products through these platforms without leaving the app has shown shoppers the ease and comfort like none other. 
- [How to Scale Your Content in the Beauty Industry](https://skeepers.io/blog/scale-content-in-beauty-industry/): It is not news that consumers in the beauty industry are informed, well-researched, and knowledgeable. They know right from wrong, good from bad, and true from fake. They are increasingly looking to see real-life applications of products through the experiences of their peers before making a purchase. This shift towards authentic, consumer-created content has fundamentally changed the way beauty brands engage with their audiences.
- [3 Truths and 1 Lie about Influencer Marketing for eCommerce brands](https://skeepers.io/blog/influencer-marketing-for-ecommerce-brands/): In recent years, influencer marketing has emerged as a powerful tool for eCommerce brands seeking to connect with their target audiences in authentic and engaging ways. This rise can be attributed to its ability to humanize brands, amplify reach, and drive conversions through trusted voices in niche communities. However, amidst the buzz and success stories, it's crucial for eCommerce marketers to navigate the landscape with a clear understanding of what truly drives effective influencer partnerships.
- [How to boost sales with Instagram Influencer Marketing?](https://skeepers.io/blog/how-to-boost-sales-with-instagram-influencer-marketing/): Instagram has revolutionized modern marketing, becoming a powerful platform for brands to reach their target audience. Influencer marketing, in particular, has emerged as a key strategy in today's digital landscape. This blog aims to provide actionable tips on how to leverage Instagram influencer marketing to boost sales and drive business growth.
- [How to Boost Your Reviews in the Second Half of 2024?](https://skeepers.io/blog/how-to-boost-your-reviews-in-the-second-half-of-2024/): As we move into the second half of 2024, the landscape for consumer reviews is more dynamic than ever. Reviews not only influence consumer trust and buying behavior but also play a crucial role in search engine optimization (SEO) and online visibility. This year presents a pivotal opportunity for businesses to harness the power of reviews to enhance credibility, drive sales, and foster lasting customer relationships.
- [Optimizing Videos for Mobile: The Vertical Video Trend](https://skeepers.io/blog/optimizing-videos-for-mobile/): In today's fast-paced digital world, mobile devices have become the primary means for consuming content. Vertical video content, in particular, has seen a dramatic shift in how it's consumed, with an increasing number of viewers watching videos on their smartphones and tablets. 
- [Skeepers Named by Forrester as a Notable Vendor in Customer Feedback Management ](https://skeepers.io/blog/skeepers-named-by-forrester-as-a-notable-vendor-in-customer-feedback-management/): Forrester’s landscape report of Q2, 2024 is an overview of 15 notable vendors in Customer Feedback Management (CFM) solutions and we are elated that Skeepers has been named one of them.  
- [3 UGC examples to fuel your next campaign](https://skeepers.io/blog/3-ugc-examples-to-fuel-your-next-campaign/): User-Generated Content (UGC) has become a cornerstone of modern marketing strategies, offering authenticity and engagement that traditional methods often lack. In this blog post, we’ll explore three standout examples of brands effectively leveraging UGC to fuel their campaigns. From skincare to sports and beauty, these cases highlight innovative ways to incorporate UGC to boost brand awareness, enhance online reputation, and drive sales.
- [6 UGC Techniques to Boost Your SEO Potential​](https://skeepers.io/blog/6-ugc-techniques-to-boost-your-seo-potential/): User-generated content (UGC), created and shared by users, is a driving force in this day and time. Beyond its role in social validation, UGC holds significant importance for search engine optimization (SEO). Bringing the two together can enhance your online visibility, credibility, and engagement, leading to increased organic traffic and conversions.
- [How UGC Drives Shopify Sales for an E-commerce Brand?](https://skeepers.io/blog/how-ugc-drives-shopify-sales-for-an-e-commerce-brand/): User-Generated Content (UGC) is content created by customers, such as reviews, photos, and videos, that showcases their experiences with a product or service. In e-commerce, UGC is a powerful tool that builds trust, enhances engagement, and drives sales. This blog post explores how UGC drives Shopify sales for e-commerce brands, providing insights and strategies to leverage its potential.
- [The Ultimate Guide to Successful Influencer Gifting](https://skeepers.io/blog/the-ultimate-guide-to-successful-influencer-gifting/): Influencer gifting is as exciting for the brands as it is for the influencers as they receive products or experiences at no cost and share their genuine opinions with followers. This strategy leverages the trust influencers have built, leading to increased brand visibility, credibility, and potential sales boosts. When influencers share positive experiences, their followers are more likely to engage with and trust the brand they are promoting.
- [SEO, UGC, and AI: New Rules of the Game for Online Visibility](https://skeepers.io/blog/seo-ugc-and-ai-new-rules-of-the-game-for-online-visibility/): Rise of generative artificial intelligence (AI) and the increasing importance of user-generated content (UGC) are redefining the landscape of digital marketing. This is what the speakers at the latest RealTalk by Skeepers shed light on. Angelica Reyes (CMO of Skeepers) hosted the event, accompanied by a panel of speakers listed below:
- [How Can UGC Elevate Your Add-to-Cart Rates?​](https://skeepers.io/blog/how-can-ugc-elevate-your-add-to-cart-rates/): Add-to-cart rates serve as a critical metric in e-commerce, representing the percentage of website visitors who add items to their shopping carts compared to the total number of visitors. It's a key indicator of user intent and interest in purchasing products, directly impacting conversion rates and revenue generation for online businesses. Understanding and optimizing add-to-cart rates is essential for e-commerce success, as it reflects the effectiveness of the website's design, product presentation, and overall user experience. User-generated content (UGC) encompasses any content created by users or customers rather than the brand itself. This includes reviews, ratings, testimonials, photos, videos, and social media posts shared by consumers about their experiences with products or services.
- [How small teams can use UGC for e-commerce growth?​](https://skeepers.io/blog/how-small-teams-can-use-ugc-for-e-commerce-growth/): In today's competitive e-commerce landscape, small teams face the challenge of standing out amidst larger competitors. Leveraging User-Generated Content (UGC) has emerged as a powerful strategy for achieving growth and visibility. UGC encompasses content created by consumers, such as reviews, photos, videos, and social media posts, which can significantly impact brand perception and purchasing decisions. For small teams, harnessing the power of UGC is crucial for establishing brand visibility and fostering meaningful engagement with their audience.
- [8 UGC Videos that Nail Authenticity](https://skeepers.io/blog/8-ugc-videos-that-nail-authenticity/): In today's digital landscape, authenticity is paramount in capturing audience attention and building brand credibility. User-generated content (UGC) videos have emerged as powerful tools for brands seeking to convey authenticity and connect with their target audience on a deeper level. From honest testimonials to spontaneous unboxings, UGC videos come in various forms, each offering a unique opportunity to showcase genuine experiences and perspectives. In this article, we'll explore eight types of UGC videos that excel in authenticity, inspiring brands to leverage the power of user-generated content in their marketing strategies.
- [How Do Reviews Drive SEO Success?​](https://skeepers.io/blog/how-do-reviews-drive-seo-success/): In the digital landscape, where online visibility is paramount, Search Engine Optimization (SEO) reigns supreme as a pivotal component for businesses striving to enhance their online presence. Within the multifaceted realm of SEO, the significance of user-generated content, particularly reviews, cannot be overstated. Glowing testimonials or constructive feedback, wield considerable influence over a brand's SEO success. As we delve into the intricate web of digital marketing, it becomes evident that reviews serve as indispensable assets, shaping perceptions, influencing rankings, and ultimately driving organic traffic. Join us as we unravel the pivotal role that reviews play in the growth of businesses in SEO.
- [Importance of Gifting in Influencer Marketing](https://skeepers.io/blog/importance-of-gifting-in-influencer-marketing/): In the world of influencer marketing, gifting plays a pivotal role in establishing meaningful partnerships between brands and influencers. Essentially, gifting involves brands providing free products or services to influencers in exchange for exposure on their platforms. This practice is a cornerstone of influencer strategies, allowing brands to leverage the influencer's reach and credibility to promote their products or services to a wider audience. Gifting is not only a means of compensating influencers for their efforts but also serves as a powerful tool for building brand awareness, driving engagement, and fostering authentic relationships with influencers. Throughout this guide, we'll explore the nuances of gifting in influencer marketing and how brands can effectively integrate this strategy into their campaigns.
- [Legal Pitfalls to Avoid: A Checklist for Influencer Marketing Campaigns](https://skeepers.io/blog/legal-pitfalls-to-avoid-a-checklist-for-influencer-marketing-campaigns/): Influencer marketing has emerged as a powerful tool for brands to reach their target audience. However, with this rise in popularity comes a set of legal regulations that brands and influencers must navigate to ensure compliance and mitigate risks. This blog post aims to provide an overview of the key regulations governing influencer marketing campaigns, highlighting the importance of understanding these legal requirements. 
- [Leveraging Micro-Influencers for Live Shopping Success​](https://skeepers.io/blog/live-shopping-collaborate-with-micro-influencers/): Would you like to increase the audience for your live shopping sessions and turn them into a more effective sales channel? One of the most important pieces of advice we share with our live shopping platform to our customers is the one you can read in the title of this article: collaborate with micro-influencers.
- [Exciting News: Skeepers Welcomes TokyWoky to the Family](https://skeepers.io/blog/skeepers-welcomes-tokywoky/): We have some fantastic news to share with you today – Skeepers has officially acquired TokyWoky. This marks a significant chapter for us, strengthening our leadership in the User-Generated Content (UGC) space.  
- [5 raisons pour lesquelles les avis photos ont un fort impact sur les performances e-commerce](https://skeepers.io/blog/5-raisons-avis-photos-ont-fort-impact-sur-e-commerce/): Le contenu généré par les utilisateurs (UGC) est devenu une pierre angulaire du e-commerce. Révolutionnant la façon dont les consommateurs interagissent avec les marques et prennent leurs décisions d’achat. Aujourd’hui, alors que l’authenticité et la confiance sont primordiales. L’UGC est un outil puissant pour renforcer la crédibilité et susciter l’intérêt des clients.  
- [The Significance of Recent Reviews: From Genz to Boomers](https://skeepers.io/blog/the-significance-of-recent-reviews-from-genz-to-boomers/): Online reviews have become a critical component of the consumer decision-making process. With the rise of e-commerce platforms and social media, consumers now have access to a vast array of information and opinions about products and services at their fingertips. As a result, recent reviews play a significant role in shaping purchasing decisions, influencing everything from product choices to brand perceptions.
- [Customer Reviews: Key Insights from our 2024 Study ](https://skeepers.io/blog/customer-reviews-key-insight-study-skeepers/): The results speak for themselves. Customer reviews are more important than ever, and there is no doubt that they influence purchasing decisions. This applies to all the sectors covered in our study: Fashion & Apparel, Cosmetics & Beauty, Travel, Home & Garden, Food & Beverage, Sports, and Consumer Electronics. 
- [5 Reasons Why Photo Reviews Positively Impact E-commerce](https://skeepers.io/blog/5-reasons-why-photo-reviews-positively-impact-e-commerce/): User-generated content (UGC) has become a cornerstone of e-commerce, revolutionizing the way consumers interact with brands and make purchasing decisions. Today, when authenticity and trust are paramount, UGC serves as a powerful tool for building credibility and engaging customers. Among the various forms of UGC, photo reviews stand out for their ability to provide visual evidence of product experiences.
- [The Changing Consumer Influence Amidst the Rise of UGC Marketing ](https://skeepers.io/blog/the-changing-consumer-influence-amidst-the-rise-of-ugc-marketing/): User-Generated Content (UGC) marketing revolves around the creation, curation, and amplification of content produced by consumers rather than brands themselves. In essence, it harnesses the authentic and diverse voices of a brand's audience to shape its narrative. The landscape of consumer influence has undergone a profound transformation in recent years, moving away from traditional advertising models to a more dynamic and participatory approach. 
- [From Unboxing to Reviews: The Evolution of E-Commerce Video Content​](https://skeepers.io/blog/from-unboxing-to-reviews-the-evolution-of-e-commerce-video-content/): E-commerce video content has emerged as a dominant force in e-commerce, reshaping the way consumers engage with brands and products online. With the proliferation of smartphones and social media platforms, consumers are increasingly turning to video to inform their purchasing decisions. From product demonstrations to testimonials, video content offers a dynamic and immersive way for brands to connect with their audience.
- [Navigating the Do’s and Don’ts of Gifted Reviews](https://skeepers.io/blog/navigating-the-dos-and-donts-of-gifted-reviews/): In recent times, consumers heavily rely on the recommendations of others when making purchasing decisions, whether it’s choosing a smartphone, selecting cookware, or booking accommodations. Before making a purchase, they prioritize reading reviews to ensure a thorough understanding of both the positives and negatives associated with a product. This is where gifted reviews come handy.
- [Billboards to TikTok: The Shift towards Creator Economy ](https://skeepers.io/blog/billboards-to-tiktok-the-shift-towards-creator-economy/): Creator Economy, a digital ecosystem fostering entrepreneurship through online platforms, has reshaped the marketing landscape, transitioning from traditional methods like billboards to a dynamic space led by influencers and content creators on platforms such as YouTube and TikTok. 
- [The Power of Positive Reviews: Transforming Consumers to Ambassadors ](https://skeepers.io/blog/the-power-of-positive-reviews-transforming-consumers-to-ambassadors/): Online reviews have redefined the dynamics of consumer influence and business reputation. Customer feedback on online review platforms stand as a formidable force, granting consumers unparalleled authority in shaping the perception of businesses. Not just that, positive reviews wield significant power, capable of influencing a company's bottom line, enhancing brand visibility, and fostering a devoted customer following.  
- [The Ultimate Guide to Measuring Creator Campaigns](https://skeepers.io/blog/measuring-creator-campaigns/): The voice of consumers is driven by creator campaigns. Brand awareness, engagement, conversions are pivotal in this attempt at capturing and measuring these voices. As brands invest more in creator partnerships, measuring the success of these campaigns is crucial to ensuring a strong return on investment (ROI) and fine-tuning future efforts. 
- [REVISED 3 Reasons Why Brands Are Launching Their Own Community Platform](https://skeepers.io/blog/tobepublished/): Retailers are “tired of fighting with algorithms” to reach their community of passionate customers.
- [4 Questions Retailers Should Ask when Building a Brand Community](https://skeepers.io/blog/4-steps-to-brand-community-for-retailers/): 5 years ago, our team launched its first community platform. Since then we’ve built online communities with some of the world’s biggest brands.
- [7 Predictions for Retail & Community in 2020](https://skeepers.io/blog/7-predictions-for-retail-community-in-2020/): A lot has changed in the community space this year.
- [3 Reasons Why Brands Are Launching Their Own Community Platform](https://skeepers.io/blog/3-reasons-why-brands-are-launching-their-own-community-platform/): Retailers are “tired of fighting with algorithms” to reach their community of passionate customers.
- [How To Start Your Brand Community Project](https://skeepers.io/blog/how-to-get-started-with-your-brand-community/): Even with Salesforce naming it the #1 retail trend for retail in the new year, brand communities are still a new concept for many retailers and tricky to get right.
- [TokyWoky & Superdrug shortlisted for Best Community Hub (Glossy Awards)](https://skeepers.io/blog/tokywoky-shortlisted-best-community-hub/): We’re excited to be shortlisted for Best Community Hub at the 2020 Glossy Awards for our partnership with Superdrug, the UK’s top beauty, health and skincare retailer!
- [Live Brand Q&A | Keeping Customers Engaged During The Lockdown](https://skeepers.io/blog/live-brand-qa-keeping-customers-engaged-during-the-lockdown/): Our team spent the last weeks talking to retailers worldwide about staying connected to customers during the lockdown. Many wanted to hear from brands like theirs on how they're engaging customers as stores close.
- [Retail Week: TokyWoky Listed Among Top 50 Global RetailTech Start-ups](https://skeepers.io/blog/retail-week-tokywoky-listed-among-top-50-global-retailtech-start-ups/): Our team just heard Retail Week listed us among the top 50 RetailTech start-ups operating globally in their new Discovery 50 report.
- [What Online Shoppers Want To Know As The Lockdown Lifts](https://skeepers.io/blog/what-online-shoppers-want-to-know-as-the-lockdown-lifts/): As the lockdown is starting to slowly lift around the world, we are listing the most frequently asked questions by online shoppers right now.
- [How French Brands Are Bouncing Back Post Lockdown](https://skeepers.io/blog/how-french-brands-are-bouncing-back-post-lockdown/): It’s been 15 days since France reopened. Retailers are still adapting to yet another new “normal” every day, but some common patterns and best practices are emerging.
- [Community Decoded: How Glossier’s Community Strategy Works](https://skeepers.io/blog/community-decoded-glossier/): Welcome to the first episode of Community Decoded! Our new blog series for brands who want to build and grow their brand community.
- [Interview: How Harley-Davidson Built a Community of One Million Fans](https://skeepers.io/blog/how-harley-davidson-built-a-global-brand-community/): Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.
- [COVID-19: Why Community-Driven Brands Succeeded Where Others Failed](https://skeepers.io/blog/covid-19-why-community-driven-brands-succeeded/): As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.
- [Community Decoded: 5 Ways Nike Wins With Community Marketing](https://skeepers.io/blog/community-decoded-nike/): In our new episode of Community Decoded, we're exploring the world's biggest community of athletes and sneaker fans. Nike is the #1 sports brand in the world (worth $37B), the most followed brand on social media (90M on Instagram), and community is at the core of their powerful brand strategy.
- [The Sole Supplier: Building the UK’s Most Engaged Sneaker Community](https://skeepers.io/blog/the-sole-supplier-sneaker-community-interview/): If you're a sneaker fan, The Sole Supplier is one of the best online destinations in the UK. Over 3 million people every month rely on the platform to find their next best pair of footwear. They're also a prime example of how community building can generate brand credibility and customer engagement.
- [Best Community Hub win goes to TokyWoky and Superdrug at Glossy Awards](https://skeepers.io/blog/tokywoky-superdrug-best-community-hub/): I'm very excited to share that we won "Best Community Hub" with Superdrug at the 2020 Glossy Awards! Many thanks to our partners at Superdrug!
- [Community Decoded: Lululemon’s Mix of Offline & Online Engagement](https://skeepers.io/blog/community-decoded-lululemon/): This is Community Decoded #3, our monthly series on brands who are switching to a community-first model. If you're new here, read up on our Glossier and Nike breakdown.
- [What’s Next After Customers’ Big Shift to Digital? (Retail Talk)](https://skeepers.io/blog/retail-talk-customers-big-shift-to-digital/): As we prep for the busiest season in retail in an already exceptional year, our latest panel talks about what's to come for the industry. The pandemic left little choice to both customers and companies in their embrace of digital. Now that your customers have gone digital - what's next?
- [The Problem with Building Your Brand Community on Social Media](https://skeepers.io/blog/problem-with-building-your-brand-community-on-social-media/): One of the more frequent questions I get on building a brand community is "why can't I just build it on social media?".
- [Community Decoded: LEGO’s Brand Community Strategy](https://skeepers.io/blog/community-decoded-lego/): New month, some new branding for this series, and of course a new community to analyse.
- [Next Gen Loyalty for Retail: the Power of Community](https://skeepers.io/blog/next-gen-loyalty/): This article is aimed at CMOs, Loyalty & CRM Directors and anyone else who feel they’re not doing enough to retain, delight and leverage their customers. We’ve written it to explain what we think next-gen loyalty looks like for retail in a 10-min read.
- [TokyWoky & Superdrug nominated for Best Customer Insights Strategy](https://skeepers.io/blog/tokywoky-nominated-best-customer-insights-strategy/): Some exciting news:
- [Community Decoded: How Outdoor Voices Builds a Community-First Brand](https://skeepers.io/blog/community-decoded-outdoor-voices/): Outdoor Voices is part of a new generation of Direct-To-Consumer brands that puts building a brand community at the core of its strategy. The goal is twofold : increase customer loyalty and accelerate growth through brand advocacy.
- [Lockdown: What Online Shoppers Want To Know [January Update]](https://skeepers.io/blog/top-questions-from-online-shoppers-during-the-coronavirus-pandemic/): Last updated: 05/01/2020. 
- [TokyWoky and Superdrug win Best Customer Insights Strategy](https://skeepers.io/blog/community-insights-win-best-customer-insights-strategy-at-2020-modern-retail-awards/): I'm happy to announce we won "Best Customer Insights Strategy" with Superdrug at the 2021 Modern Retail Awards!
- [6 Predictions for Retail and Community in 2021](https://skeepers.io/blog/6-predictions-for-retail-and-community-in-2021/): It's an understatement to say the world looked very different when I made last year's list.
- [Community Decoded: Little Red Book’s Social Commerce Playbook](https://skeepers.io/blog/community-decoded-little-red-book/): Little Red Book (or RED) is China's biggest social commerce app, with over 6,000 brands selling on the platform (including many international brands).
- [5 Brand Community Tactics From The Ordinary](https://skeepers.io/blog/brand-community-decoded-the-ordinary/): The Ordinary is one of the most popular and recommended skincare brands of the last few years. Especially popular on TikTok and YouTube, the brand was the most researched cosmetics brand online in 2020.
- [KICKS Beauty Talks Community Launches With TokyWoky](https://skeepers.io/blog/kicks-launches-beauty-community-with-tokywoky/): KICKS, the leading beauty retailer in the Nordics, has teamed up with community platform provider TokyWoky to create a community space for their best customers and fans.
- [9 Tips for Hosting Great Online Customer Events](https://skeepers.io/blog/tips-for-hosting-an-online-customer-event/): That’s why we're adding Community Events to the TokyWoky community platform this month. To celebrate, and after 10 months of beta, our team is sharing their best tips for hosting great customer events.
- [Nelly launches a community for young fashionistas with TokyWoky](https://skeepers.io/blog/nelly-fashion-community-launch/): Nelly, one of the Nordic’s top online fashion brands and retailers, is launching its customer community called the Nelly Lounge.

## Pages
- [EN – Home Page – 2026](https://skeepers.io/)
- [US – Product – Brand Communities V2](https://skeepers.io/brand-communities/)
- [Media Hub](https://skeepers.io/media-hub/)
- [EN – Product – Feedback Management V2](https://skeepers.io/feedback-management/)
- [EN – Product – Verified Reviews V2](https://skeepers.io/verified-reviews/)
- [EN – Product – RFM](https://skeepers.io/rfm-solution/)
- [EN – Homepage – prod – backup](https://skeepers.io/en-homepage-prod-sauvegarde/)
- [EN – Home Page – 2025](https://skeepers.io/home-page-2025/)
- [EN – Global Contact](https://skeepers.io/global-contact/)
- [EN – HelpCenter](https://skeepers.io/help-center/)
- [EN – TEI – Economic impact report – Forrester](https://skeepers.io/tei-forrester/)
- [EN – Product Extension – Gifted Reviews](https://skeepers.io/gifted-reviews/)
- [EN – Product Extension – Syndication](https://skeepers.io/syndication/)
- [EN – Product – Brand Communities](https://skeepers.io/brand-communities-3/)
- [EN – Solution – 12 – Data and Insights](https://skeepers.io/data-and-insights/)
- [EN – Solutions – 10 – Build & engage communities](https://skeepers.io/solution-build-engage-communities/)
- [EN – Solutions – 8 – Drive online & offline traffic](https://skeepers.io/solution-drive-online-offline-traffic/)
- [EN – Solutions – 9 – Syndicate your content](https://skeepers.io/solution-syndicate-your-content/)
- [EN – Solutions – 11 – Capture voice of the customer](https://skeepers.io/solution-capture-voice-customer/)
- [UGC Club Fall 24](https://skeepers.io/ugc-club-fall-24/)
- [EN – Solutions – 7 – Enhance Product Page Effectiveness](https://skeepers.io/solution-enhance-product-page-effectiveness/)
- [EN – Solutions – 6 – Manage your e-Reputation](https://skeepers.io/solution-manage-your-e-reputation/)
- [EN – Solutions – 5 – Increase social footprint](https://skeepers.io/solution-increase-social-footprint/)
- [EN – Solutions – 4 – Launch Products](https://skeepers.io/solution-launch-products/)
- [EN – Solution – 2 – Generate Content](https://skeepers.io/solution-generate-content/)
- [EN – Solution – 3 -Identify your best creators](https://skeepers.io/solution-identify-your-best-creators/)
- [EN – Solutions – 1 – Collect authentic reviews](https://skeepers.io/solution-collect-authentic-reviews/)
- [EN – Meetings](https://skeepers.io/meetings-sdr/)
- [EN – Industry – Home DIY Garden](https://skeepers.io/industry-home-diy-garden/)
- [EN – Industry – Food & Beverage](https://skeepers.io/industry-food-beverage/)
- [EN – Industry – Consumer Services](https://skeepers.io/industry-consumer-services/)
- [EN – Industry – Electronics](https://skeepers.io/industry-electronics/)
- [EN – Transparency Charter](https://skeepers.io/transparency-charter/)
- [EN – Sub processors](https://skeepers.io/en-sub-processors/)
- [Thank you for filling](https://skeepers.io/thank-you-payment-method/)
- [EN – Data and rights management](https://skeepers.io/data-and-rights-management/)
- [EN – Terms of Services](https://skeepers.io/terms-and-conditions-of-services-skeepers-group/)
- [EN – Legal Notices](https://skeepers.io/legal-notices/)
- [EN – Privacy Policy](https://skeepers.io/privacy-cookie-policy/)
- [EN – Contact](https://skeepers.io/contact/)
- [EN – Thank you](https://skeepers.io/thank-you-questions/)
- [EN – Industry – Beauty](https://skeepers.io/beauty-industry/)
- [EN – Industry – Retail](https://skeepers.io/retail/)
- [EN – Challenges – Reduce Your Customer Costs](https://skeepers.io/reducing-customer-costs/)
- [EN – Challenges – Redesign your customer journey](https://skeepers.io/redesign-customer-journey/)
- [EN – Challenges – Boost your website conversions](https://skeepers.io/boost-website-conversions/)
- [EN – Challenges – Build a Relationship of Trust with Your Customers](https://skeepers.io/build-relationship-of-trust/)
- [EN – Challenges – Improve your e-reputation](https://skeepers.io/improve-e-reputation/)
- [EN – Challenges – Brand Awareness](https://skeepers.io/brand-awareness/)
- [EN – Product – Influencer Marketing](https://skeepers.io/influencer-marketing/)
- [EN – Group](https://skeepers.io/group/)
- [EN – Case Studies](https://skeepers.io/case-study/)
- [EN – Ebooks](https://skeepers.io/ebook/)
- [EN – Events](https://skeepers.io/events/)
- [EN – Webinars](https://skeepers.io/webinars/)
- [EN – Demo](https://skeepers.io/demo/)
- [EN – Blog](https://skeepers.io/blog/)
- [EN – Services](https://skeepers.io/services/)

## Case studies
- [Clio Cosmetics](https://skeepers.io/case-studies/clio-cosmetics/)
- [Redken](https://skeepers.io/case-studies/redken/)
- [Ôrəbella](https://skeepers.io/case-studies/orebella/)
- [NARS Cosmetics](https://skeepers.io/case-studies/nars-cosmetics/)
- [Kusmi Tea](https://skeepers.io/case-studies/kusmi-tea/)
- [Living Proof](https://skeepers.io/case-studies/living-proof/)
- [BlendJet](https://skeepers.io/case-studies/blendjet/)
- [Peace Out Skincare](https://skeepers.io/case-studies/peace-out-skincare/)
- [Groupe Seb](https://skeepers.io/case-studies/groupe-seb/)
- [Laboratorios Phergal](https://skeepers.io/case-studies/laboratorios-phergal/)
- [Cornilleau](https://skeepers.io/case-studies/cornilleau/)
- [Superdrug](https://skeepers.io/case-studies/superdrug/)
- [Kicks](https://skeepers.io/case-studies/kicks/)
- [Veepee](https://skeepers.io/case-studies/veepee/)
- [Bare Home](https://skeepers.io/case-studies/bare-home/)
- [Drybar](https://skeepers.io/case-studies/drybar/)
- [Garnier](https://skeepers.io/case-studies/garnier/)
- [Petit Bateau](https://skeepers.io/case-studies/petit-bateau/)
- [Leroy Merlin](https://skeepers.io/case-studies/leroy-merlin/)
- [St Michel](https://skeepers.io/case-studies/st-michel/)
- [Yves Rocher](https://skeepers.io/case-studies/yves-rocher/)
- [Virtue Labs](https://skeepers.io/case-studies/virtue-labs/)
- [Beautyblender](https://skeepers.io/case-studies/beautyblender/)
- [Gisou](https://skeepers.io/case-studies/gisou/)
- [Bioderma](https://skeepers.io/case-studies/bioderma/)
- [La Redoute](https://skeepers.io/case-studies/la-redoute/)
- [Ultra Premium Direct](https://skeepers.io/case-studies/ultra-premium-direct/)
- [Benefit](https://skeepers.io/case-studies/benefit/)
- [Moulinex](https://skeepers.io/case-studies/moulinex/)
- [Cyrillus](https://skeepers.io/case-studies/cyrillus/)
- [Princesse Tam Tam](https://skeepers.io/case-studies/princesse-tam-tam/)
- [Kaja / I Dew Care](https://skeepers.io/case-studies/kaja-i-dew-care/)
- [Makeup Forever](https://skeepers.io/case-studies/makeup-forever/)

## Landing page business

## Landing page
- [EN – Webinar](https://skeepers.io/lp/webinar-new-age-of-seo/)
- [EN – Ebook – UGC – 25](https://skeepers.io/lp/ebook-ugc-25/)
- [EN – Webinar Replay – UGC Master](https://skeepers.io/lp/webinar-ugc-masterclass-bfcm/)
- [Guide – The Brand Marketers](https://skeepers.io/lp/guide-brand-marketer/)
- [Guide – top UGC Strategies in the Beauty Industry](https://skeepers.io/lp/guide-ugc-strategies-beauty/)
- [Impact Report – The Impact of UGC on Conversion – EN](https://skeepers.io/lp/impact-report-ugc-conversion/)
- [Guide – Customer Journey – EN](https://skeepers.io/lp/guide-customer-journey-en/)
- [Toolkit – IM Campaign – EN](https://skeepers.io/lp/toolkit-im-campaign-en/)
- [EN – Forrester](https://skeepers.io/lp/forrester-study/)
- [Replay Webinar – Influencer Marketing Trends](https://skeepers.io/lp/replay-webinar-influencer-marketing-trends/)
- [Paper – IM Laws – EN](https://skeepers.io/lp/guide-influencer-marketing-laws-en/)
- [Paper – IM 11 trends – EN](https://skeepers.io/lp/paper-influencer-marketing-trends/)
- [Report – From Stars to Sales – EN](https://skeepers.io/lp/from-stars-to-sales-ratings-and-reviews-matter/)
- [UGC Trends Across Industries](https://skeepers.io/lp/ugc-trends-across-industries/)
- [UGC Trends 2024 Ebook](https://skeepers.io/lp/ebook-ugc/)
- [Case Study – Living Proof](https://skeepers.io/lp/case-study-living-proof/)
- [Case study Cash For Cars](https://skeepers.io/lp/case-study-cash-for-cars/)
- [Exploring the online Home, Garden, and DIY Industry](https://skeepers.io/lp/ebook-home-garden-dyi/)

## Reusable Blocks

## Vidéos

## Ebooks
- [EN – GEO Ebook](https://skeepers.io/ebooks/geo-discovery/)

## UGC Trends