Turn UGC into Paid Media that Converts

Creator content is no longer just an awareness play, it’s one of the highest-performing creative inputs in paid social. But there’s a real difference between a post that looks good on a feed and content that’s actually built to convert as an ad. Brands that treat UGC as a testing system, while building a content library, are the ones seeing lower CPAs, higher CTRs, and creative that keeps improving over time.

In this session, we’ll break down exactly how to turn creator content into paid performance. You’ll walk away with a practical playbook for briefing, rights, and iteration that you can put to work immediately.

What we’ll cover:

• How to identify creators who can produce great ad creative
• How to structure briefs that balance creative freedom with what your paid team actually needs
• What to ask creators to deliver so one shoot becomes multiple hooks, cuts, and ad variations
• How to navigate usage rights, allowlisting, and Partnership Ads
• Benchmarks to test against and how to turn performance data into your next creative brief