{"id":15652,"date":"2022-06-01T10:34:13","date_gmt":"2022-06-01T10:34:13","guid":{"rendered":"https:\/\/skeepers.io\/blog\/user-generated-videos-impacto-na-conversao-seo-e-vendas\/"},"modified":"2025-12-31T14:10:09","modified_gmt":"2025-12-31T13:10:09","slug":"user-generated-videos-impacto-na-conversao-seo-e-vendas-2","status":"publish","type":"post","link":"https:\/\/skeepers.io\/pt\/blog\/user-generated-videos-impacto-na-conversao-seo-e-vendas-2\/","title":{"rendered":"User Generated V\u00eddeos: impacto na convers\u00e3o, SEO e vendas"},"content":{"rendered":"\n

A cria\u00e7\u00e3o de user generated v\u00eddeos deve ser sempre apoiada por um ROI tracking. Para nos alinharmos com os objetivos dos nossos clientes, rastreamos o desempenho dos seus v\u00eddeos a partir do momento em que s\u00e3o colocados online.<\/p>\n\n\n\n

Algumas marcas precisam de marca e reputa\u00e7\u00e3o, algumas concentram-se em gerar receitas, e outras utilizam v\u00eddeos para melhorar a experi\u00eancia dos seus clientes e o servi\u00e7o p\u00f3s-venda… Neste artigo analis\u00e1mos o impacto dos v\u00eddeos gerados pelo utilizador<\/a> nas vendas. Compil\u00e1mos dados dos nossos clientes e concentr\u00e1mo-nos em tr\u00eas KPIs chave: convers\u00e3o, receitas incrementais, e SEO. Eis o que descobrimos:<\/p>\n\n\n\n

<\/div>\n\n\n\n

Convers\u00e3o: criar confian\u00e7a e impulsionar as vendas com v\u00eddeos gerados pelo utilizador<\/strong><\/h2>\n\n\n\n

A convers\u00e3o \u00e9 o KPI mais importante para a maioria dos retalhistas com quem estamos a trabalhar neste momento.<\/p>\n\n\n\n

A maioria dos sites de e-commerce usam User Generated V\u00eddeos como conte\u00fado para colocar os potenciais compradores \u00e0 vontade e inspir\u00e1-los ao longo da viagem do cliente, particularmente nas suas p\u00e1ginas de produtos.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Esta<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Hoje em dia, 96% dos consumidores consideram que os v\u00eddeos s\u00e3o \u00fateis quando decidem se compram ou n\u00e3o, e 85% confiam no conte\u00fado gerado pelo utilizador em vez do conte\u00fado da marca.<\/p>\n\n\n\n

Assim, o objetivo aqui \u00e9 melhorar a convers\u00e3o e as vendas,<\/a> orientando os consumidores com v\u00eddeos feitos por clientes reais.<\/p>\n\n\n\n

Em 2019, vimos as convers\u00f5es em p\u00e1ginas de produtos contendo v\u00eddeos gerados pelo utilizador aumentarem, em m\u00e9dia, 68%!<\/p>\n\n\n\n

Os n\u00fameros reais variam dependendo do setor, do tipo de v\u00eddeo (inspira\u00e7\u00e3o, feedback, how-to, etc.), e de como os v\u00eddeos s\u00e3o integrados na p\u00e1gina do produto (carrossel, autoplay, sec\u00e7\u00e3o de revis\u00e3o, etc.).<\/p>\n\n\n\n

Como exemplo, aqui est\u00e1 o impacto m\u00e9dio na taxa de convers\u00e3o nos sectores da moda, multim\u00e9dia, cosm\u00e9tica e bricolage no primeiro trimestre de 2020:<\/p>\n\n\n\n

Para lhe dar uma ideia, aqui est\u00e3o alguns exemplos de como os v\u00eddeos foram integrados por Besson Chaussures, o 4\u00ba maior retalhista franc\u00eas de cal\u00e7ado, juntamente com o seu impacto na taxa de convers\u00e3o:<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Esta<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Receitas incrementais: fazer v\u00eddeos para produtos de alto desempenho<\/h2>\n\n\n\n

De Janeiro a Mar\u00e7o de 2020, os dados de milhares de p\u00e1ginas de produtos contendo v\u00eddeos refletiram vendas adicionais que v\u00e3o de v\u00e1rias centenas de milhares a v\u00e1rios milh\u00f5es de euros por m\u00eas para os maiores sites.<\/p>\n\n\n\n

Estamos a assistir aos maiores aumentos de receitas nas compras mais caras e\/ou complexas, pelo que as que representam um maior compromisso. Nestes casos, os consumidores precisam de ver o produto, compreend\u00ea-lo e imaginar-se com ele antes de clicarem no bot\u00e3o de compra. Mas \u00e9 tamb\u00e9m muito interessante notar convers\u00f5es 15 a 150% mais elevadas em produtos mais “b\u00e1sicos” como vestu\u00e1rio, material de jardim, brinquedos… em produtos que custam entre 20 e 100 euros.<\/p>\n\n\n\n

<\/div>\n\n\n\n

SEO: gerar novas fontes de tr\u00e1fego atrav\u00e9s de v\u00eddeos<\/h2>\n\n\n\n

\u00c9 dif\u00edcil fazer a primeira p\u00e1gina do Google se confiar apenas no texto.<\/p>\n\n\n\n

\u00c9 por isso que cada vez mais marcas e retalhistas se voltam agora para o v\u00eddeo para gerar novas fontes de tr\u00e1fego. Agora que os resultados de v\u00eddeo est\u00e3o a ser apresentados nas primeiras p\u00e1ginas do Google e o YouTube \u00e9 o segundo maior motor de pesquisa em termos de volume, o v\u00eddeo det\u00e9m um grande potencial SEO inexplorado para se destacar da concorr\u00eancia.<\/p>\n","protected":false},"excerpt":{"rendered":"

A cria\u00e7\u00e3o de user generated v\u00eddeos deve ser sempre apoiada por um ROI tracking. Para nos alinharmos com os objetivos dos nossos clientes, rastreamos o desempenho dos seus v\u00eddeos a partir do momento em que s\u00e3o colocados online. Algumas marcas precisam de marca e reputa\u00e7\u00e3o, algumas concentram-se em gerar receitas, e outras utilizam v\u00eddeos para…<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[193,203],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-15652","post","type-post","status-publish","format-standard","hentry","category-aumentar-a-conversao-online","category-consumer-videos-pt"],"acf":[],"yoast_head":"\nUser Generated V\u00eddeos: impacto na convers\u00e3o, SEO e vendas<\/title>\n<meta name=\"description\" content=\"Analis\u221a\u00b0mos o impacto dos UGV nas vendas, compilando dados dos nossos clientes e concentrando-nos nos KPIs chave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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