{"id":15671,"date":"2022-08-22T08:59:00","date_gmt":"2022-08-22T08:59:00","guid":{"rendered":"https:\/\/skeepers.io\/blog\/ugv-o-impacto-na-conversao-no-seo-e-nas-vendas\/"},"modified":"2025-12-31T13:45:20","modified_gmt":"2025-12-31T12:45:20","slug":"ugv-o-impacto-na-conversao-no-seo-e-nas-vendas-2","status":"publish","type":"post","link":"https:\/\/skeepers.io\/pt\/blog\/ugv-o-impacto-na-conversao-no-seo-e-nas-vendas-2\/","title":{"rendered":"UGV: O impacto na convers\u00e3o, no SEO e nas vendas"},"content":{"rendered":"\n

A cria\u00e7\u00e3o de conte\u00fados deve ser sempre apoiada por um ROI tracking. Para alinhar com os objetivos dos nossos clientes, acompanhamos o desempenho dos v\u00eddeos a partir do momento em que s\u00e3o publicados online.<\/a><\/p>\n\n\n\n

Algumas marcas precisam de branding e reputa\u00e7\u00e3<\/strong>o, algumas est\u00e3o concentradas em gerar receitas e outras utilizam v\u00eddeo para melhorar a experi\u00eancia do cliente e o servi\u00e7o p\u00f3s-venda.<\/a><\/strong><\/p>\n\n\n\n

Neste artigo, analizamos o impacto doUGV nas vendas. Recolhemos dados dos nossos clientes e concentr\u00e1mo-nos em tr\u00eas KPIs chave: convers\u00e3o<\/a>, receitas incrementais e SEO. Aqui est\u00e1 o que encontr\u00e1mos. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Convers\u00e3o: criar confian\u00e7a e impulsionar as vendas com UGV<\/h2>\n\n\n\n

Este \u00e9 o KPI mais importante para a maioria dos clientes com quem estamos a trabalhar neste momento.<\/strong><\/p>\n\n\n\n

A maioria dos sites de ecommerce utiliza UGV como conte\u00fado para tranquilizar potenciais compradores e inspir\u00e1-los ao longo da viagem do cliente, <\/strong>particularmente nas suas p\u00e1ginas de produtos.<\/p>\n\n\n\n

Atualmente, 96% dos consumidores consideram os v\u00eddeos \u00fateis na decis\u00e3o de compra ou n\u00e3o, e 85% confiam no conte\u00fado gerado pelo utilizador sobre o conte\u00fado de marca.<\/strong><\/p>\n\n\n\n

Assim, o objetivo aqui \u00e9 melhorar a convers\u00e3o e as vendas orientando os consumidores com v\u00eddeos feitos por clientes reais.<\/p>\n\n\n\n

Em 2019, vimos as convers\u00f5es nas p\u00e1ginas de produtos contendo UGV aumentarem, em m\u00e9dia, 68%!<\/strong><\/p>\n\n\n\n

Os n\u00fameros reais variam dependendo da ind\u00fastria, <\/strong>do tipo de v\u00eddeo (inspira\u00e7\u00e3o, feedback, how-to) e de como os v\u00eddeos s\u00e3o integrados na p\u00e1gina do produto (carrossel, autoplay, sec\u00e7\u00e3o de revis\u00e3o).<\/p>\n\n\n\n

<\/div>\n\n\n\n

Receitas adicionais: criar v\u00eddeos para produtos de alto rendimento<\/h2>\n\n\n\n

Desde 2020, dados de milhares de p\u00e1ginas de produtos contendo v\u00eddeos refletiram vendas adicionais que v\u00e3o desde v\u00e1rias centenas de milhares a v\u00e1rios milh\u00f5es de euros por m\u00eas para os maiores sites.<\/p>\n\n\n\n

Estamos a assistir aos maiores aumentos de receitas nas compras mais caras e\/ou complexas, pelo que representam o maior empenho.<\/strong> Nestes casos, os consumidores precisam de ver o produto, compreend\u00ea-lo e imaginar-se com ele antes de clicar no bot\u00e3o de compra. Mas \u00e9 tamb\u00e9m muito interessante notar que h\u00e1 15 a 150% mais convers\u00f5es em produtos mais “b\u00e1sicos” como roupas, artigos de jardim e brinquedos.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

SEO: gerar novas fontes de tr\u00e1fego com v\u00eddeos<\/h2>\n\n\n\n

\u00c9 dif\u00edcil aparecer na primeira p\u00e1gina do Google se confiar apenas no texto.<\/p>\n\n\n\n

\u00c9 por isso que cada vez mais marcas se voltam para o v\u00eddeo para gerar novas fontes de tr\u00e1fego. <\/strong>Agora que os resultados de v\u00eddeo est\u00e3o a aparecer nas primeiras p\u00e1ginas do Google e do YouTube \u00e9 o segundo maior motor de pesquisa em termos de volume, o v\u00eddeo tem muito potencial SEO inexplorado para se destacar da concorr\u00eancia.<\/strong><\/p>\n\n\n\n

Se quiser aumentar o seu tr\u00e1fego SEO, taxa de convers\u00e3o e muitos mais benef\u00edcios, solicite uma demonstra\u00e7\u00e3o com a nossa solu\u00e7\u00e3o User Generated Videos.<\/a><\/p>\n\n\n\n

Uma vantagem em termos de marca mas tamb\u00e9m e sobretudo em termos de tr\u00e1fego, uma vez que ao integrar liga\u00e7\u00f5es aos seus sites e fichas de produtos, os retalhistas observam um CTR m\u00e9dio de 2% dos v\u00eddeos do Youtube. Isto significa um potencial de 20K visitas hiper-qualificadas para previs\u00f5es que excedam 1 milh\u00e3o de vistas no Youtube.<\/p>\n","protected":false},"excerpt":{"rendered":"

A cria\u00e7\u00e3o de conte\u00fados deve ser sempre apoiada por um ROI tracking. Para alinhar com os objetivos dos nossos clientes, acompanhamos o desempenho dos v\u00eddeos a partir do momento em que s\u00e3o publicados online. Algumas marcas precisam de branding e reputa\u00e7\u00e3o, algumas est\u00e3o concentradas em gerar receitas e outras utilizam v\u00eddeo para melhorar a experi\u00eancia…<\/p>\n","protected":false},"author":28,"featured_media":21310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[193,203],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-15671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aumentar-a-conversao-online","category-consumer-videos-pt"],"acf":[],"yoast_head":"\nUGV: O impacto na convers\u00e3o, no SEO e nas vendas<\/title>\n<meta name=\"description\" content=\"A cria\u00e7\u221a\u00a3o de conte\u221a\u222bdos deve ser sempre apoiada por um ROI tracking. 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