240 Posts, 4.6M Impressions: Inside Orebella’s High-Impact UGC Strategy

‘Ôrəbella, founded by Bella Hadid, is a trailblazing beauty brand ushering in a new era of intentional fragrance. Unlike traditional perfumes, ‘Ôrəbella’s alcohol-free, bi-phase parfums are enriched with skin nourishing ingredients and essential oils, designed not only to linger on the skin but to hydrate and elevate the aura of the wearer. Clean, sensorial, and skin-first, ‘Ôrəbella stands at the intersection of beauty and well-being, championing inclusive self-expression through scent.

• Educating consumers on a revolutionary product concept
• Building social proof at scale to support retail and DTC performance
• Generating cost-effective, authentic UGC that reflects the brand’s inclusive, elevated ethos

As a disruptive new entrant in the fine fragrance category, ‘Ôrəbella faced a unique set of challenges at launch. With a product that defied convention due to the alcohol-free, bi-phase shake to activate, and hydrating parfums, the brand needed to educate consumers on both its benefits and its usage. Fragrance, being a deeply sensory product, posed an additional barrier: shoppers couldn’t “smell before they buy,” making authentic reviews and peer validation crucial to driving trial and trust.

At the same time, as a new brand, ‘Ôrəbella needed to build brand awareness, social proof, and content volume at scale all while being resource efficient. Generating high-quality, creator-led content across platforms like TikTok where virality is unpredictable, and consumer behavior rapidly evolves was particularly challenging. ‘Ôrəbella needed a partner that could not only help drive visibility but also do so in a way that aligned with their monthly marketing rhythms, supported content repurposing, and helped showcase the brand’s inclusive, aura-elevating identity.

• Generate trusted user generated content critical in the fragrance category
• Activate creator campaigns tailored to monthly marketing priorities (e.g., spotlighting specific SKUs)
• Collect TikTok-first UGC to fuel brand storytelling in a channel-native format

From the very beginning of its brand journey, ‘Ôrəbella turned to Skeepers as a strategic partner to power its influencer and content strategy. Having experienced success with the platform in a previous role, the team knew that Skeepers offered the kind of turnkey solution they needed to launch with impact. The platform became an integral part of ‘Ôrəbella’s go-to-market approach, seamlessly combining reviews collection, UGC generation, and creator discovery into one efficient ecosystem.

With fragrance being such a personal and experiential category, Skeepers enabled ‘Ôrəbella to capture high-quality consumer reviews that brought its innovative product concept to life explaining the unique bi-phase texture, the shake-to-activate ritual, and how the scents actually smelled on real skin. At the same time, the platform made it easy to activate creators who could visually and emotionally convey the brand’s story on TikTok and Instagram. These creators produced authentic, high-performing content that ‘Ôrəbella repurposed across organic and paid channels, amplifying brand storytelling and reaching new audiences.

Skeepers helped the team align creator campaigns with monthly brand priorities, such as spotlighting key scents during product pushes or launches. With strategic support from the Skeepers team, ‘Ôrəbella was able to refine creator selection, improve content quality over time, and steadily build a robust pipeline of reviews and user-led content that reinforced trust, visibility, and emotional connection.

• 111,874 total reach on Instagram
• 53,461 interactions, signaling high engagement
• 5.74% engagement rate, well above industry benchmarks
• $257,257 EMV (Earned Media Value)

Partnering with Skeepers delivered immediate and measurable impact for ‘Ôrəbella across both content creation and brand performance. Through a seamless collaboration between the brand and the platform, ‘Ôrəbella was able to generate over 240 pieces of creator content, reaching more than 111,000 people on Instagram and driving over 4.6 million impressions across campaigns. This content not only captured attention but also sparked meaningful engagement, with over 53,000 interactions and a standout engagement rate of 5.74%, well above industry averages for beauty content.

The creator campaigns are also translated into tangible business value. With an earned media value of over $257,000, ‘Ôrəbella’s investment in authentic content creation proved to be highly cost-effective and scalable. Beyond the numbers, the quality of content rapidly improved over time, thanks to a targeted and data-informed creator selection process. Several standout UGC pieces were repurposed across ‘Ôrəbella’s owned channels, including Instagram, TikTok, and digital media, blending seamlessly with founder-led content and enhancing the brand’s voice and credibility. A number of the contents were also re-promoted by brand founder Bella Hadid.

Crucially, the campaign also delivered on the brand’s goal of building strong social proof through consumer reviews. Completion rates were high, and the volume and clarity of reviews helped bridge the sensory gap for new customers curious about how the fragrances felt and smelled in real life. With each campaign, ‘Ôrəbella strengthened its presence as a new but confident player in the fragrance space backed by real people, real content, and real results.