GenAI, Social Commerce and Communities:
What Consumers Truly Think
Consumer Report 2025
Discover the report
Major trends are reshaping the shopper journey.
On one side, the radical shift in AI-powered search is turning into a true decision-making assistant. While the rise of social commerce (TikTok Shop, Instagram) is merging discovery and purchase in one seamless flow.
What are people truly thinking about these changes?
Our 2025 Consumer Survey Report uncovers insights from 35,000 consumers across the US and Europe revealing how generative AI, TikTok Shop, and brand communities are transforming the way people search, trust, and buy.
What are consumers saying?
A snapshot of shopper behavior in 2025:
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62% of GenZ say they use GenAI regularly.
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51% participants say they check creator content on IG or TikTok before buying.
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38% GenZ have already made a purchase via TikTok Shop
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70% of GenZ and Millenials want to join Brand Communities
Search powered by GenAI and the rise of TikTok Shop are changing how shoppers buy, and consumers are rewriting the rules of trust and loyalty.
Why it matters
AI, social commerce, and communities are the new engines of trust, discovery, and purchase. And at the center of it all is one constant: authenticity.
Shoppers want proof they can believe in such as reviews, UGC, and community voices. Brands that deliver this win transactions and long-term loyalty.
Inside the Report
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How We Look for Information with GenAI
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Authentic reviews and visual proof Are the UGC Brands Must Prioritize
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The adoption of social commerce
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Shared experiences sit at the heart of brand loyalty