{"id":158044,"date":"2025-05-16T08:33:26","date_gmt":"2025-05-16T07:33:26","guid":{"rendered":"https:\/\/skeepers.io\/blog\/tiktok-shop\/"},"modified":"2025-07-03T14:20:26","modified_gmt":"2025-07-03T13:20:26","slug":"tiktok-shop","status":"publish","type":"post","link":"https:\/\/skeepers.io\/us\/blog\/tiktok-shop\/","title":{"rendered":"How to Sell Smarter with TikTok Shop and UGC\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Let\u2019s be honest, people don\u2019t come to TikTok to be sold to. They come to be entertained, inspired, and influenced. But somewhere between a GRWM and a product review, a new kind of commerce has taken hold. One that turns authenticity into sales and creators into storefronts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Shop and user-generated content (UGC) is a duo that\u2019s helping brands collapse the funnel and convert in real time. In this blog, we\u2019ll show you how to sell smarter to make every TikTok scroll shoppable.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"TikTok-Shop-+-UGC:-Why-It-Works-So-Well\">TikTok Shop + UGC: Why It Works So Well<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok has changed how people discover and engage with products but TikTok Shop is changing how they buy. Of the ones surveyed, <a href=\"https:\/\/www.retaildive.com\/news\/how-tiktok-shop-is-changing-the-way-brands-reach-customers\/736726\/\" target=\"_blank\" rel=\"noreferrer noopener\">83% TikTok users<\/a> say that the platform is a major influencer in their buying decision.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With in-app purchasing now just a tap away, the platform has removed traditional friction from the buyer journey. But it\u2019s not just the instant checkout that\u2019s driving conversions, it\u2019s the content wrapped around it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That\u2019s where UGC comes in.<\/strong> Shoppers don\u2019t want polished ads. Whether it\u2019s a creator testing a serum, unboxing a gadget, or casually mentioning their favorite find, UGC feels trustworthy and relatable, making it far more likely to convert.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-the-Buying-Journey-Works-on-TikTok-Shop-\">How the Buying Journey Works on TikTok Shop&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopping on TikTok isn\u2019t like browsing a website or scrolling through a traditional eCommerce store. It\u2019s built to feel seamless and spontaneous, a discovery-to-checkout journey that happens without leaving the app.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned in <a href=\"https:\/\/www.forbes.com\/sites\/jennmcmillen\/2024\/06\/17\/tiktok-shop-is-attracting-millions-of-consumers-7-facts-about-who-they-are\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>, annual consumer spending on social media shopping is set to nearly double by 2027, rising from $628 in 2023 to $1,224. <a href=\"https:\/\/skeepers.io\/us\/blog\/tiktok-analytics\/\">TikTok\u2019s<\/a> powerful recommendation algorithm is likely playing a key role in driving this surge.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how the typical purchase flow works on TikTok Shop:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Discovery Through Content\u00a0<br><\/strong>A user sees a creator using or reviewing a product in a video. The product feels organic, not forced, which immediately builds trust.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In-Video Shopping Prompt\u00a0<br><\/strong>If the video is linked to TikTok Shop, a shopping icon or product tag appears directly on the screen. Viewers can tap it to get more details without interrupting the video.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Product Page Within the App\u00a0<br><\/strong>Tapping the tag opens a native product page inside TikTok, showing the price, description, reviews, shipping info, and other UGC. It feels familiar, like a mini eCommerce site built into your feed.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>One-Click Checkout\u00a0<br><\/strong>With a few taps, the viewer can make the purchase with no need to switch platforms or re-enter payment info.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Post-Purchase UGC Loop\u00a0<br><\/strong>Once customers receive the product, many return to TikTok to share their own experience creating a cycle of fresh UGC that feeds discovery for the next buyer.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why it works: The entire journey from seeing the product to owning it can happen in under a minute. And because it\u2019s powered by real people and authentic content, trust and conversions go hand-in-hand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you understand how the flow works, let\u2019s talk about what you need to prep before you launch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Laying-the-Foundation-\u2013-What-to-Prep-Before-You-Launch\">Laying the Foundation \u2013 What to Prep Before You Launch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you dive into TikTok Shop and start sourcing UGC, it\u2019s crucial to get your foundations right. TikTok may feel spontaneous, but selling successfully on the platform requires strategy and structure behind the scenes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Optimize Your TikTok Shop Setup\u00a0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure product titles, descriptions, and tags are searchable. Think in TikTok terms: what would someone type or say if they were looking for this product? Use everyday language and keywords that match how creators and users talk about your category.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Choose the Right Products to Feature\u00a0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not every product is a fit for TikTok. Prioritize those that are visual, demonstrable, and problem-solving. Ask yourself: Can this product be shown in action in under 15 seconds? Does it solve a clear need or spark curiosity? Would it make someone say \u201cWait, I need this\u201d?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Products that lend themselves to tutorials, transformations, or quick tips are prime UGC candidates.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As of November 2024, average monthly spending on TikTok Shop surged by <a href=\"https:\/\/www.glossy.co\/beauty\/2024-was-tiktok-shops-beauty-moment\/\" target=\"_blank\" rel=\"noreferrer noopener\">165% year-over-year<\/a>, with <a href=\"https:\/\/skeepers.io\/us\/blog\/how-are-beauty-brands-making-the-most-out-of-influencer-gifting\/\">beauty<\/a> emerging as a major growth driver. TikTok Shop users spent an average of $35 nearly matching the average spend of those who also shopped at Sephora.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.glossy.co\/beauty\/40-year-old-make-up-for-ever-makes-its-tiktok-shop-debut\/\" target=\"_blank\" rel=\"noreferrer noopener\">Make Up For Ever<\/a> made its TikTok shop debut in 2024 and since then has been driving sales from the platform. Sonika Malhotra, North America GM, said \u201cWe were trying to find a way, through communication, distribution, innovation and content, to break the barriers and be more accessible for the everyday consumer who may be a novice and not an expert at makeup. TikTok Shop made sense. Investing in TikTok Shop is part of the brand\u2019s &#8216;new arrivals campaign&#8217; strategy.&#8221;&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"UGC-Is-SEO-for-TikTok-\u2013-Boosting-Discoverability\">UGC Is SEO for TikTok \u2013 Boosting Discoverability<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On TikTok, your content doesn\u2019t need followers to go viral, it needs the right signals. Just like Google uses keywords to rank pages, TikTok\u2019s algorithm picks up on in-video text, captions, voiceovers, and hashtags to decide what content to serve to whom.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where UGC becomes a powerful discovery tool.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When creators use natural, keyword-rich phrases like \u201cbest SPF for oily skin,\u201d \u201cTikTok Amazon finds,\u201d or \u201cbudget-friendly skincare\u201d, their videos become searchable, surfaceable, and shareable. These aren\u2019t just catchy phrases they&#8217;re how people actually search for products on TikTok.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To boost discoverability, encourage your creators to speak clearly about the product name and its use case, use relevant hashtags and trending sounds, add keywords as on-screen text or in closed captions, and mention real benefits or problems it solves in their own words&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your product listings also contribute to your visibility.<strong> <\/strong>Optimize your TikTok Shop with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword-rich product names (e.g., \u201cmatte sunscreen for oily skin\u201d instead of just \u201cSPF 50\u201d)\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descriptions that mirror the way people talk about your product online\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tags that match both the product category <em>and<\/em> trending TikTok themes\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic in-app promotions that align with trending topics or seasonal searches\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Together, creator-driven content and optimized product listings make your brand easier to find, even when people didn\u2019t know they were looking for you.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Partnering-with-the-Right-Content-Creators-\">Partnering with the Right Content Creators&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need celebrity <a href=\"https:\/\/skeepers.io\/us\/blog\/nano-micro-macro-influencers\/\">influencers<\/a> to drive serious sales on TikTok Shop. In fact, micro and nano creators often have an <a href=\"https:\/\/www.trend.io\/blog\/macro-influencers-micro-influencers-influencer-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">engagement rate of 7%<\/a> which is higher than mega influencers. Why? Because their content feels more relatable, their communities more engaged, and their influence more grounded in trust.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to Look for in a TikTok Creator?\u00a0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do they regularly create content around your category (beauty, wellness, <a href=\"https:\/\/skeepers.io\/us\/blog\/customer-journey-in-fashion\/\">fashion<\/a>, tech, etc.)?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can they create native-style videos that feel organic, not overly produced?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are people commenting, sharing, and saving their content not just scrolling past?\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do they know how to hook viewers fast and communicate real product value?\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to scale the smart way, manual outreach and coordination gets messy fast. That\u2019s where platforms like Skeepers come in. You can:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Find the right creators<\/strong> based on your target market, goals, and budget\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brief them easily<\/strong> with brand guidelines, talking points, and content formats\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manage the full campaign<\/strong> from product shipping to review collection\u2014all in one place\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bonus of Using a Creator Solution?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It automatically tracks content performance and ROI, ensures you have the rights to reuse top-performing UGC across your marketing channels, and streamline communication so creators stay happy and consistent.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"UGC-+-Whitelisting-=-Ad-Performance-That-Feels-Organic-\">UGC + Whitelisting = Ad Performance That Feels Organic&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the smartest ways to amplify UGC on TikTok is through whitelisting, also known as Spark Ads. Instead of running a branded ad from your own handle, you promote a creator\u2019s original video directly from their account, keeping the authenticity and engagement intact.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Is Whitelisting?\u00a0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whitelisting allows brands to boost a creator\u2019s organic post as a paid ad, using their voice, their handle, and their content. It feels native in the feed, because it is, and that\u2019s exactly why it works.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Spark Ads Outperform Branded Ads?\u00a0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It comes down to trust, engagement, and a seamless viewer experience. People are naturally more inclined to engage with content from creators than from brands, as it feels more authentic and relatable. Spark Ads build on that trust by carrying over likes, comments, and shares from the original post, giving the content instant social proof. Plus, because they appear just like regular TikToks in the feed, they feel native.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Skeepers, you can easily manage usage rights and creator permissions for Spark Ads. The platform helps you:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Secure creator authorization for whitelisting\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track which UGC performs best in organic vs. paid\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scale Spark Ads quickly with performance data and licensing in one place\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result? Ads that don\u2019t feel like ads and the amplification of customer voice leads to better ROI.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Hacks-to-Sell-Smarter-with-UGC-on-TikTok-Shop:-\">Hacks to Sell Smarter with UGC on TikTok Shop:&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some actionable UGC hacks that can help you drive more views, clicks, and conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Start Strong with Fast Hooks\u00a0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On TikTok, the first 3 seconds make or break your video. Prompt creators to use scroll-stopping intros like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c3 reasons I bought this\u2026\u201d\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cI didn\u2019t believe this worked until I tried it.\u201d\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cThis just solved a problem I\u2019ve had for years\u2026\u201d\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A strong hook gets people to pause, engage, and consider buying.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Show the Product <em>Immediately<\/em>\u00a0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encourage creators to feature the product in use as early as possible. Whether it\u2019s applying a serum, unboxing a gadget, or demonstrating a quick hack, the goal is to show, not tell, and to do it fast.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Repurpose High-Performing UGC\u00a0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Top-performing TikTok videos shouldn\u2019t live on TikTok alone. Repurpose that content across:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product detail pages (PDPs) for instant social proof\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emails and newsletters to boost CTRs\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retargeting ads to re-engage warm leads with content that already resonates\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Launch UGC Missions at Scale\u00a0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Need more content? Create UGC campaigns where creators are incentivized to submit videos around a product or theme. Platforms like Skeepers automate this process, from creator recruitment to content licensing, so you can generate a high volume of videos fast.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Conclusion-\"><strong>Conclusion<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Shop and UGC are reshaping how brands connect with customers blending authenticity, convenience, and creativity into one powerful sales engine. By partnering with the right creators, optimizing for discovery, and using smart solutions like Skeepers, you can turn everyday content into real, repeatable results.&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-183735001173\" style=\"max-width:100%;max-height:100%;width:700px;height:140px\" data-hubspot-wrapper-cta-id=\"183735001173\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIkgNaMBevXjsrix2zhcnGPrQi5UQBEXjaewHeRwd%2FBXti%2B%2BRM%2BcvyoNp9GbsxJ7hvI%2BJK8FQ1Us1M8TTfid%2FkI%2F6I8A7EHv%2BVnj5pTd%2BjSUze08jadu%2BsBWBrohCKylFmmhPs6GKMQ7Z6LxVv5LI1ONo3ZdFZ%2Fie%2BJM7BdIQG2DgzgDXHNBfbDFg%3D%3D&amp;webInteractiveContentId=183735001173&amp;portalId=20304540\" target=\"_blank\" rel=\"noopener\">\n    <img decoding=\"async\" alt=\"EBook CTAs EN Horizontal\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/20304540\/interactive-183735001173.png\" style=\"height: 100%;width: 100%;object-fit: fill\" \/>\n  <\/a>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be honest, people don\u2019t come to TikTok to be sold to. They come to be entertained, inspired, and influenced. But somewhere between a GRWM and a product review, a new kind of commerce has taken hold. One that turns authenticity into sales and creators into storefronts.&nbsp; TikTok Shop and user-generated content (UGC) is a&#8230;<\/p>\n","protected":false},"author":69,"featured_media":157038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4130],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-158044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manage-influencer-marketing-us"],"acf":[],"_links":{"self":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/158044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/comments?post=158044"}],"version-history":[{"count":0,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/158044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media\/157038"}],"wp:attachment":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media?parent=158044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/categories?post=158044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/tags?post=158044"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/case_study_solution?post=158044"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/landing_page_cat?post=158044"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/post_folder?post=158044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}