What is the first thing you do when you plan a vacation? Raise your hand if you said research!<\/p>\n\n\n\n
You go to your favorite search engine and look for what people are saying about the destination, about your choice of hotel, and your mode of transport. Where are they eating, what are they doing, what are they not doing, and so on and so forth. <\/p>\n\n\n\n
What do you think you are looking at? Its User Generated Content (UGC). People do not choose a single restaurant without knowing that others like them have loved eating them. Going for a whole vacation without recommendations seems impossible.<\/p>\n\n\n\n
If you are a brand in the travel space and you are not collecting and leveraging UGC, you should start from yesterday.<\/p>\n\n\n\n
Authenticity, social proof, and community are three main pillars of travel UGC. People trust real adventures shared by fellow explorers far more than polished marketing language. When travelers see others having memorable moments, it reassures them they can have the same or even better experiences. <\/p>\n\n\n\n