{"id":158119,"date":"2024-01-06T16:16:32","date_gmt":"2024-01-06T15:16:32","guid":{"rendered":"https:\/\/skeepers.io\/blog\/brand-community-decoded-the-ordinary\/"},"modified":"2025-07-01T16:12:27","modified_gmt":"2025-07-01T15:12:27","slug":"brand-community-decoded-the-ordinary","status":"publish","type":"post","link":"https:\/\/skeepers.io\/us\/blog\/brand-community-decoded-the-ordinary\/","title":{"rendered":"5 Brand Community Tactics From The Ordinary"},"content":{"rendered":"<p style=\"font-size: 18px;\"><span style=\"color: #000000;\"><img decoding=\"async\" style=\"width: 635px; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/f.hubspotusercontent40.net\/hubfs\/1619544\/TheOrdinary-Community-Decoded.jpeg\" alt=\"TheOrdinary-Community-Decoded\" width=\"635\" \/><\/span><\/p>\n<p style=\"font-size: 18px; text-align: left;\"><span lang=\"EN-US\" data-contrast=\"auto\">The Ordinary is one of the most popular and recommended skincare brands of the last few years. Especially popular on TikTok and YouTube, the brand was <a href=\"https:\/\/www.mariefrance.fr\/beaute\/mon-fil-dactu\/6-marques-de-beaute-plus-recherchees-internet-514501.html#item=1\" target=\"_blank\" rel=\"noopener\">the most researched cosmetics brand online in 2020<\/a>.<\/span><\/p>\n<p style=\"font-size: 18px; text-align: left;\"><span lang=\"EN-US\" data-contrast=\"auto\">Although they&#8217;ve done zero paid publicity, The Ordinary managed to become a cult favourite and has been smartly leveraging its community of passionate customers since. <\/span><\/p>\n<p style=\"font-size: 18px; text-align: left;\"><span lang=\"EN-US\" data-contrast=\"auto\">Here&#8217;s 5 community tactics to learn from them:<\/span><\/p>\n<p style=\"font-size: 18px;\"><span style=\"color: #000000;\"><!--more--><\/span><\/p>\n<blockquote>\n<p style=\"font-size: 18px; line-height: 1;\"><strong> 5 community tactics to learn from The Ordinary:<\/strong><\/p>\n<p><a href=\"#Product_education\" rel=\"noopener\">1. <span lang=\"EN-US\" data-contrast=\"auto\">Attracting new fans with product education<\/span><\/a><br \/>\n<a href=\"#Top_customers\" rel=\"noopener\"><span lang=\"EN-US\" data-contrast=\"auto\">2. Generating content through top customers<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/a><br \/>\n<a href=\"#fan_made_communities\" rel=\"noopener\">3. <span lang=\"EN-US\" data-contrast=\"auto\">Working <\/span><span lang=\"EN-US\" data-contrast=\"auto\">with fan communities<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/a><br \/>\n<a href=\"#teaching_rewarding\" rel=\"noopener\">4. <span lang=\"EN-US\" data-contrast=\"auto\">Rewarding fans with social contests<\/span><\/a><br \/>\n<a href=\"#Staff_staringrole\" rel=\"noopener\"><span lang=\"EN-US\" data-contrast=\"auto\">5. The Ordinary staff = their best ambassadors<\/span><\/a><\/p>\n<p>Jump to the part you&#8217;re most interested in<\/p><\/blockquote>\n<h3 style=\"font-size: 18px; font-weight: bold;\"><\/h3>\n<h3 style=\"font-size: 18px; font-weight: bold;\"><span style=\"color: #000000;\">New here? Check out previous episodes: <\/span><\/h3>\n<h3 style=\"font-size: 18px; font-weight: bold;\"><a style=\"background-color: transparent;\" href=\"https:\/\/skeepers.io\/blog\/community-decoded-glossier\/\" target=\"_blank\" rel=\"noopener\">Glossier<\/a> &#8211;\u00a0<a style=\"background-color: transparent;\" href=\"https:\/\/skeepers.io\/blog\/community-decoded-nike\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a> &#8211;\u00a0<a style=\"background-color: transparent;\" href=\"https:\/\/skeepers.io\/blog\/community-decoded-lululemon\/\" target=\"_blank\" rel=\"noopener\">Lululemon<\/a> &#8211;\u00a0<a style=\"background-color: transparent;\" href=\"https:\/\/skeepers.io\/blog\/community-decoded-lego\/\" target=\"_blank\" rel=\"noopener\">Lego<\/a> &#8211;\u00a0<a href=\"https:\/\/skeepers.io\/blog\/community-decoded-outdoor-voices\/\" rel=\"noopener\"><span style=\"background-color: transparent;\"><span style=\"background-color: transparent;\">OutdoorVoices<\/span><\/span><\/a><span style=\"background-color: transparent;\"><span style=\"background-color: transparent;\"> &#8211;\u00a0<\/span><\/span><a style=\"background-color: transparent;\" href=\"https:\/\/skeepers.io\/blog\/community-decoded-little-red-book\/\" rel=\"noopener\">Little Red Book<\/a><\/h3>\n<p><!-- [if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script><br \/>\n  hbspt.forms.create({<br \/>\n\tportalId: \"1619544\",<br \/>\n\tformId: \"9a2d71cb-0db5-4c2e-af5b-1a4c9e92da3f\"<br \/>\n});<br \/>\n<\/script><\/p>\n<div style=\"font-size: 18px;\"><\/div>\n<div style=\"font-size: 18px;\"><a id=\"Product_education\" data-hs-anchor=\"true\"><\/a><\/p>\n<p style=\"font-size: 25px; font-weight: bold;\">\n<p style=\"font-size: 25px; font-weight: bold;\"><span lang=\"EN-US\" style=\"color: #239efb;\" data-contrast=\"auto\">Attracting new fans with product education<\/span><\/p>\n<p><span data-contrast=\"auto\">The Ordinary&#8217;s huge success can look surprising at first. With products names like <em>AHA 30% Peeling Solution<\/em> and the brand&#8217;s general focus on percentages and formulas, you&#8217;d expect customers to feel lost without the necessary product knowledge.<\/span><\/p>\n<p><span data-contrast=\"auto\">Instead, their zero fluff, scientific and accessible approach (with a 6-10$ price point for most of its products) has quickly amassed them a cult following:<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">They post daily educational videos on social media<\/span><\/li>\n<li><span data-contrast=\"auto\">Their support team advises customers via chat, email or socials<\/span><\/li>\n<li><span data-contrast=\"auto\">Instead of Black Friday, they created &#8220;Knowvember&#8221; to educate about cosmetics and how to best use their products<\/span><\/li>\n<\/ul>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 200px; max-height: 113px; min-width: 256px; display: block; margin: auto;\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\">\n<div style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.5%; margin: 0px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" src=\"https:\/\/www.youtube.com\/embed\/t0D-nCiorII?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"font-size: 18px; text-align: center;\"><span style=\"background-color: #ffffff;\"><em>Daily educational videos instead of Black Friday promos during November<\/em><\/span><\/div>\n<div style=\"font-size: 18px; text-align: center;\">\u00a0<a id=\"Top_customers\" data-hs-anchor=\"true\"><\/a><\/div>\n<div style=\"font-size: 18px;\">\n<h2><\/h2>\n<h2><span lang=\"EN-US\" data-contrast=\"auto\">Generating content through top customers<\/span><\/h2>\n<p style=\"font-size: 18px; text-align: left; line-height: 1.15; font-weight: normal;\"><span style=\"color: #000000;\"><span style=\"background-color: #ffffff; font-weight: bold;\">\u201cThe early adopters become our evangelists and many future customers then come into the brand via product recommendations,\u201d <\/span>says\u00a0Brandon Truaxe, CEO &amp; Founder<\/span><\/p>\n<p><span data-contrast=\"auto\">Instead of doing traditional ads or PR, The Ordinary incentivizes its customers to post content, engage with them on social media and recommend them to other shoppers.<\/span><\/p>\n<p><span style=\"font-weight: normal;\">Thousands of\u00a0<\/span><span data-contrast=\"auto\"><span style=\"font-weight: normal;\">videos<\/span> have been posted accross social media<\/span><span data-contrast=\"auto\">, many more than have been created by the brand itself on their own channels.<\/span><\/p>\n<p><span data-contrast=\"auto\"><em><span style=\"background-color: #ffff04;\"><img decoding=\"async\" style=\"width: 608px; margin-left: auto; margin-right: auto; display: block;\" src=\"https:\/\/f.hubspotusercontent40.net\/hubfs\/1619544\/TheOrdinary-Community-Decoded-UGC2%20(1).jpg\" alt=\"TheOrdinary-Community-Decoded-UGC2 (1)\" width=\"608\" \/><\/span><\/em><\/span><\/p>\n<p><a href=\"https:\/\/www.tokywoky.com\/community-ugc\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" style=\"width: 600px; margin-left: auto; margin-right: auto; display: block;\" src=\"https:\/\/f.hubspotusercontent40.net\/hubfs\/1619544\/Community-UGC-CTA.jpg\" alt=\"TokyWoky-Community-UGC\" width=\"600\" \/><\/a><\/p>\n<\/div>\n<div style=\"font-size: 18px;\"><span lang=\"EN-US\" style=\"background-color: transparent; color: #239efb; font-size: 25px; font-weight: bold;\" data-contrast=\"auto\">\u00a0<\/span><\/div>\n<div style=\"font-size: 18px;\"><span lang=\"EN-US\" style=\"background-color: transparent; color: #239efb; font-size: 25px; font-weight: bold;\" data-contrast=\"auto\">\u00a0<\/span><\/div>\n<div style=\"font-size: 18px;\"><span lang=\"EN-US\" style=\"background-color: transparent; color: #239efb; font-size: 25px; font-weight: bold;\" data-contrast=\"auto\">Working with <\/span><span lang=\"EN-US\" style=\"background-color: transparent; color: #239efb; font-size: 25px; font-weight: bold;\" data-contrast=\"auto\">fan communities<\/span><span style=\"background-color: transparent; color: #239efb; font-size: 25px; font-weight: bold;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/div>\n<div style=\"font-size: 18px;\">\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/skeepers.io\/blog\/community-decoded-lego\/\" target=\"_blank\" rel=\"noopener\">Like LEGO<\/a>, The Ordinary is another brand that smartly interacts with unofficial fan groups. Groups like <\/span><span style=\"font-style: italic;\">Deciem<\/span><span data-contrast=\"auto\"><span style=\"font-style: italic;\"> Enthusiasts<\/span> (DECIEM = the Ordinary&#8217;s parent group) and <span style=\"font-style: italic;\">The Ordinary Chat Room<\/span> are totalling over 30,000 members.<\/span><\/p>\n<p>Customers rely on these groups to share advice, skincare routines, detailed product reviews, before and afters, and more.<\/p>\n<p>The Ordinary often collaborates with these independent groups, gaining insights, detailed product feedback, and even hosting Q&amp;A sessions with the brand&#8217;s CEO.<\/p>\n<p><span data-contrast=\"auto\"><img decoding=\"async\" style=\"width: 598px; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/f.hubspotusercontent40.net\/hubfs\/1619544\/TheOrdinary-Community-Decoded-Deciem-Chatroom.jpg\" alt=\"TheOrdinary-Community-Decoded-Deciem-Chatroom\" width=\"598\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><em>A fan-made community: Deciem chat room<\/em><\/p>\n<\/div>\n<div style=\"font-size: 18px;\">\n<blockquote>\n<p style=\"font-weight: bold;\">How to find and leverage your independent fan groups<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Search for them on socials, blogs, private communities&#8230; If fan groups already exist, it&#8217;s a clear sign you have community potential.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">If relevant, try to integrate these communities into your official channels<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Benchmark what works and recruit from them: understand what your community wants, what works in terms of acquisition and retention&#8230; Include top users as you build your community.<\/li>\n<\/ul>\n<p style=\"font-weight: bold;\" aria-level=\"1\"><a href=\"https:\/\/skeepers.io\/blog\/community-decoded-lego\/\" target=\"_blank\" rel=\"noopener\">Read more on how LEGO successfully leverages Existing Fan Communities<\/a><\/p>\n<\/blockquote>\n<\/div>\n<h2><\/h2>\n<h2><span lang=\"EN-US\" data-contrast=\"auto\">Rewarding fans with social contests<\/span><\/h2>\n<p>Social contests are a great way to recruit new community members and increase the visibility of your community.<\/p>\n<p>In line with their focus on product education, The Ordinary does regular <a style=\"font-style: italic;\" href=\"https:\/\/www.tiktok.com\/@deciem\/video\/6897252258275151106?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v2\" target=\"_blank\" rel=\"noopener\">Tiktalk Q&amp;A&#8217;<\/a><span style=\"font-style: italic;\">s<\/span> where fans can ask questions to the team. Ten fans win ten products of their choice.\u00a0These TikTalk Q&amp;As average 400 comments, some of the highest engagement they get on social media.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 382px; margin-left: auto; margin-right: auto; display: block;\" src=\"https:\/\/f.hubspotusercontent40.net\/hubfs\/1619544\/TheOrdinary-Community-Decoded-TikTok-Q&amp;A.jpg\" alt=\"TheOrdinary-Community-Decoded-TikTok-Q&amp;A\" width=\"382\" \/><\/p>\n<p style=\"text-align: center;\"><em>TikTalk Q&amp;A+ social contest<\/em><\/p>\n<blockquote>\n<div style=\"font-size: 18px;\"><strong> How to get started with social contests<\/strong><\/div>\n<div style=\"font-size: 18px;\">\n<ul data-stringify-type=\"unordered-list\" data-indent=\"0\">\n<li data-stringify-indent=\"0\"><strong>Link contests to ongoing campaigns:<\/strong> Get insights on a campaign you&#8217;re promoting and valuable UGC to push key products.<\/li>\n<li data-stringify-indent=\"0\"><strong>Rewards have to be attractive and highlighted in all communications <\/strong>(gift cards, product giveaways, social recognition&#8230;). Make sure to highlight the winner and content they created on strategic channels (socials, newsletters&#8230;).<\/li>\n<li data-stringify-indent=\"0\"><strong>Start with a clear objective to get the format right:<\/strong> Do you want to get insights, UGC, acquire followers, customers, convert more? If you want to get as many contributions as possible, make the contest as easily accessible and inclusive as possible. If you want to generate detailed content, target people who already own the product.<\/li>\n<li data-stringify-indent=\"0\"><strong>Communication, communication, communication:<\/strong> Make your contests visible through socials, mailings, and website promotion. Know where your audience is and make sure the rewards, rules and purpose of the contest are clear.<\/li>\n<\/ul>\n<\/div>\n<div style=\"font-size: 18px;\"><\/div>\n<div style=\"font-size: 18px;\"><a style=\"font-style: italic; font-weight: normal;\" href=\"https:\/\/www.tokywoky.com\/\" target=\"_blank\" rel=\"noopener\">(And yes, we do social contests on the TokyWoky&#8217;s community platform)<\/a><\/div>\n<\/blockquote>\n<div style=\"font-size: 18px;\"><\/div>\n<h2><span lang=\"EN-US\" data-contrast=\"auto\">The Ordinary Staff = their best ambassadors<\/span><\/h2>\n<p><span lang=\"EN-US\" data-contrast=\"auto\">In a previous episode of Community Decoded, <a style=\"font-weight: normal;\" href=\"https:\/\/skeepers.io\/blog\/community-decoded-glossier\/\" target=\"_blank\" rel=\"noopener\">we&#8217;ve seen how Glossier leverages its team as community ambassadors.<\/a><strong><a href=\"https:\/\/skeepers.io\/blog\/community-decoded-glossier\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><\/strong><\/span><\/p>\n<p><span lang=\"EN-US\" data-contrast=\"auto\">This is even more the case with The Ordinary, with its team being front and center on its social media accounts. There are 193 people listed on their site today, including 7 communication leads and science communicators.<\/span><\/p>\n<p>Here&#8217;s some of what they share:<\/p>\n<ul>\n<li><span lang=\"EN-US\" data-contrast=\"auto\"><span lang=\"EN-US\" data-contrast=\"auto\"><a href=\"https:\/\/www.tiktok.com\/@deciem\/video\/6823384732718468357\" target=\"_blank\" rel=\"noopener\">Favorite products with tips on how to use them<\/a><\/span><\/span><\/li>\n<li><a href=\"https:\/\/www.instagram.com\/p\/CG0E5M2Hufu\/\" target=\"_blank\" rel=\"noopener\"><span lang=\"EN-US\" data-contrast=\"auto\"><span lang=\"EN-US\" data-contrast=\"auto\">Product launches<\/span><\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.tiktok.com\/@deciem\/video\/6824502340616408326\" target=\"_blank\" rel=\"noopener\">Life at the office or in DECIEM stores<\/a><\/li>\n<li><a href=\"https:\/\/www.instagram.com\/p\/CIBXWMLndT4\/\" target=\"_blank\" rel=\"noopener\">Live Q&amp;As<\/a> to answer shopper questions, give a behind the scenes look<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/p\/CMATU4wn7al\/\" target=\"_blank\" rel=\"noopener\">Challenges<\/a><\/li>\n<li><a href=\"https:\/\/www.instagram.com\/p\/B53UlOjnPLK\/\" target=\"_blank\" rel=\"noopener\">In-depth product and ingredient explainers<\/a><\/li>\n<\/ul>\n<p><span lang=\"EN-US\" style=\"background-color: #ffffff;\" data-contrast=\"auto\">This not only gives a very personal and human feel to the brand, it also makes it easier for customers to ask questions and share their videos too.<\/span><\/p>\n<p style=\"text-align: center; font-size: 14px;\"><img decoding=\"async\" style=\"width: 601px;\" src=\"https:\/\/f.hubspotusercontent40.net\/hubfs\/1619544\/TheOrdinary-Community-Decoded-People-Website.jpg\" alt=\"TheOrdinary-Community-Decoded-People-Website\" width=\"601\" \/><\/p>\n<p style=\"text-align: center; font-size: 16px;\"><em>The Ordinary&#8217; staff as seen on the brand&#8217;s social media accounts<\/em><\/p>\n<div><\/div>\n<div><span style=\"font-weight: bold;\"><span style=\"font-size: 24px; color: #000000;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"font-weight: bold;\"><span style=\"font-size: 24px; color: #000000;\">And that&#8217;s it for 5 great community tactics from The Ordinary, thanks for reading! Tune in next month for a new episode.<\/span><\/span><\/div>\n<div><span style=\"font-weight: bold;\"><span style=\"font-size: 24px; color: #000000;\">\u00a0<\/span><\/span><\/div>\n<p style=\"text-align: left;\"><span style=\"font-weight: bold;\"><span style=\"font-size: 24px; color: #000000;\"><a style=\"color: #000000;\" href=\"mailto:team@tokywoky.com\" rel=\"noopener\">Contact our team<\/a> for your community project &#8211; or keep reading:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000; font-weight: normal;\"><a style=\"color: #000000;\" href=\"https:\/\/skeepers.io\/blog\/problem-with-building-your-brand-community-on-social-media\/\" target=\"_blank\" rel=\"noopener\">The Problem with Building Your Community on Social Media<\/a><\/span><\/li>\n<li><a style=\"color: #000000;\" href=\"https:\/\/skeepers.io\/us\/blog\/how-to-get-started-with-your-brand-community\/\" target=\"_blank\" rel=\"noopener\">Defining Your Community Project 101<\/a><\/li>\n<li><a style=\"background-color: transparent;\" href=\"https:\/\/skeepers.io\/blog\/community-decoded-lego\/\" target=\"_blank\" rel=\"noopener\">Community Decoded: How Lego builds on superfans and existing fan communities<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/hello.tokywoky.com\/brand-community-playbook-for-retail\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" style=\"width: 800px;\" src=\"https:\/\/f.hubspotusercontent40.net\/hubfs\/1619544\/Get%20the%20Community%20playbook%20(1).jpg\" alt=\"Link to Community Playbook\" width=\"800\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ordinary is one of the most popular and recommended skincare brands of the last few years. Especially popular on TikTok and YouTube, the brand was the most researched cosmetics brand online in 2020. Although they&#8217;ve done zero paid publicity, The Ordinary managed to become a cult favourite and has been smartly leveraging its community&#8230;<\/p>\n","protected":false},"author":69,"featured_media":150401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4133],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-158119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-communities-us"],"acf":[],"_links":{"self":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/158119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/comments?post=158119"}],"version-history":[{"count":0,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/158119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media\/150401"}],"wp:attachment":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media?parent=158119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/categories?post=158119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/tags?post=158119"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/case_study_solution?post=158119"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/landing_page_cat?post=158119"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/post_folder?post=158119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}