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If Google prefers video to your 2,000-word articles, it\u2019s simply because consumers also prefer video to your 2,000-word articles<\/strong>. In fact, a post featuring a video is 53% more likely to show up on page 1 of Google search results. So why is video so effective when it comes to making your content visible in search engines? Here is a list of 5 reasons that will motivate you to add some to your pages.<\/p>\n\n\n\n According to a study by SEO moz<\/a>, an article that includes a video generates triple the amount of backlinks<\/strong>. Link building (= a website\u2019s inbound and outbound links) is one of Google\u2019s main criteria for ranking pages. These links help to increase traffic, but they also boost the page\u2019s SEO performance<\/strong>. The more your inbound links (backlinks) come from high-quality sites with established authority, the better your ranking will be.<\/p>\n\n\n\n So a good video is an excellent way to boost your SEO<\/a>. The medium is engaging and easy to consume, plus videos are actually one of the best link baits on the market.<\/p>\n\n\n\n Video is an excellent way to get visitors to spend more time on your page. This is what Google calls the \u201cstickiness factor\u201d of a page, and it\u2019s an important criterion for evaluating the quality of your site<\/strong>. It\u2019s simple: the longer you keep visitors on your page, the more search engines will consider that your content is interesting to them, and the better your page will rank.<\/p>\n\n\n\n Our advice: if you do add videos to your pages, do what it takes to make them visible!<\/strong> Try to place them towards the top of the page if you can, above the fold. And if your video happens to be more towards the middle or the bottom of an article, make sure to mention in your intro or in the article title that there is a video further down the page.<\/p>\n\n\n\n Video transcripts are a quick and easy way to generate text for page content and to boost your SEO<\/strong>. When adding a video to your website, be sure to also upload the captions. These are indexed by Googlebot and improve your page\u2019s ranking. The videos can also be a source of inspiration for an article. Add your video to a page, transcribe its content, then expand on it to create a new article full of keywords to feed the search engine crawlers!<\/strong><\/p>\n\n\n\n And if you\u2019d rather watch paint dry than transcribe videos, don\u2019t panic… we\u2019ve found a video (of course) that presents tools that can save you time by automating the task:<\/p>\n\n\n\n YouTube is the second most popular search engine after Google. Combined, these two generate 58% of web searches<\/strong>. Uploading a video to YouTube increases your audience significantly, since the video platform attracts 1.8 billion active users each month. That\u2019s a pretty good incentive for brands to create content on there that will increase their visibility and attract customers to their site.<\/p>\n\n\n\n And if you have neither the time nor the resources to make your own videos, don\u2019t hesitate to use content that exists already!<\/strong> Every minute, more than 100 hours of video are uploaded to YouTube, making the platform a major source of quality content you can re-use in your communication. But be mindful of copyright laws. To avoid stepping on anyone\u2019s toes and exposing yourself to legal action, always ask the content owner for permission before using their material on your site. No need to send your request in a formal letter; a DM on Twitter should do<\/p>\n\n\n\n I know what you\u2019re going to say: why are we talking about social media in an article about SEO<\/a>? It\u2019s true, search engines have confirmed that backlinks from social platforms like Facebook or Twitter don\u2019t have a direct impact on link building because they\u2019re set to NoFollow, which means search engine crawlers ignore them. BUT! They still have a considerable indirect impact! Publishing content on the socials can increase a website\u2019s visibility, its popularity, and generate qualified traffic<\/a>, 3 positive signals that help a website\u2019s ranking<\/strong>. We found this interview with Matt Cutts, Google\u2019s former SEO guru, to explain the impact of social media on search engine ranking:<\/p>\n\n\n\n Keep in mind, though, that search engine algorithms are constantly evolving and it\u2019s possible that social media signals will one day be used as ranking factors.<\/p>\n\n\n\n But to get back to the point: video is hands down the most consumed format on social media. Because they\u2019re more engaging than text-only content, posts featuring a video are 1,200% more likely to be shared on social media<\/strong> (source: Brightcove<\/a>). Video is engaging and easy to share, so it\u2019s an excellent way to generate traffic to your site and, as a result, improve your SEO.<\/p>\n\n\n\n A huge majority of businesses (86%) use video as a marketing tool and 92% of marketers continue to value video as an \u2018important part\u2019 of their marketing strategy (source: Wyzowl<\/a>, 2022).<\/strong><\/p>\n\n\n\n<!–[if lte IE 8]>3x more backlinks<\/h2>\n\n\n\n
A longer visit<\/h2>\n\n\n\n
![\"watching](\"https:\/\/skeepers.io\/app\/uploads\/2022\/10\/spiderman.gif\" "\\"\\"")
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Video transcripts are a gold mine for SEO keywords<\/h2>\n\n\n\n
Video to appear on the first page of Google… but also of YouTube!<\/h2>\n\n\n\n
Video is 1,200% more likely to be shared on social media<\/h2>\n\n\n\n
![\"Discover](\"https:\/\/skeepers.io\/app\/uploads\/2022\/10\/cb2d0916-f405-47e9-bb18-4064b993938a.png\")
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