{"id":158251,"date":"2021-10-06T10:51:00","date_gmt":"2021-10-06T09:51:00","guid":{"rendered":"https:\/\/skeepers.io\/blog\/how-to-use-data-to-identify-influencers-and-optimize-your-campaigns\/"},"modified":"2025-12-04T16:30:11","modified_gmt":"2025-12-04T15:30:11","slug":"how-to-use-data-to-identify-influencers-and-optimize-your-campaigns","status":"publish","type":"post","link":"https:\/\/skeepers.io\/us\/blog\/how-to-use-data-to-identify-influencers-and-optimize-your-campaigns\/","title":{"rendered":"How to use data to identify influencers and optimize your campaigns?"},"content":{"rendered":"

Partnerships with KOLs and influencers on social media are well established in the marketing habits of many brands<\/strong>, however the market is constantly evolving. Indeed, brands must continuously adapt their strategies<\/strong> accordingly. Influencer marketing is rapidly expanding so different types of influencers have multiplied, including content creators occupying certain<\/strong> niches and even sub-niches<\/strong>. Each of these types has advantages but also disadvantages for brands. To find these influencers and identify them well, as you must not make mistakes, data from actions on social networks have to be exploited, but also to have a good readability of campaign results<\/strong>.<\/p>\n

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Data : the key to guide your influencer marketing strategy<\/strong><\/h2>\n

Identifying influencers in your field thanks to Google Alerts\u00a0<\/strong><\/h3>\n

In order to find the right influencers, a good starting point is to determine whose personalities speak on a recurring basis in your field.<\/p>\n

Google Alerts<\/a> is a good tool to find who is writing content on hot topics in your industry, through related terms. At the same time, it will be good to browse forums and thematic groups to see who regularly answers questions related to your sector. You can refine a search of course, focusing only on particular sources (web, forum, media, etc.).<\/p>\n

For the search to be effective, include quotation marks for your expression, otherwise you will get different results. For example, here for the exact expression “influence and fashion” to be taken into account by Google we integrate the quotation marks, otherwise, it will be a search on each word taken separately.
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\"Google<\/p>\n

Photo credits: screenshot from Google Alerts<\/p>\n

Analyzing data pointing engagement rate<\/strong><\/h3>\n

It is important to ask yourself the right questions based on your data; it can help you determine if an influencer is truly legitimate.\u00a0Look at follower growth over time, as well as the relationship between engagement and followers. Is the content creator growing steadily? Can you spot any abrupt changes in the size of their audience? Are there significant and mostly suspicious increases or decreases in their follower growth? Does the influencer have a large community of followers, but you notice that their engagement is decreasing? This analysis in comparison mode of the performances over a long period of time allows you to identify possible anomalies.<\/p>\n

For instance, a micro-influencer who doesn’t engage his audience or whose interests are completely opposite to your brand will result in wasting time and money. Data will allow you to find the best opinion leader to partner with and target the right people in the right place at the right time<\/span> (the right formula).<\/p>\n

The 3 main questions to ask yourself are:<\/strong><\/p>\n