{"id":158315,"date":"2021-06-19T08:02:00","date_gmt":"2021-06-19T07:02:00","guid":{"rendered":"https:\/\/skeepers.io\/blog\/predictive-marketing-activation-platform-ai-core-marketing-ecosystem\/"},"modified":"2025-10-23T15:56:17","modified_gmt":"2025-10-23T14:56:17","slug":"predictive-marketing-activation-platform-ai-core-marketing-ecosystem","status":"publish","type":"post","link":"https:\/\/skeepers.io\/us\/blog\/predictive-marketing-activation-platform-ai-core-marketing-ecosystem\/","title":{"rendered":"The Predictive Marketing Activation platform: AI at the core of your marketing ecosystem"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">More than just a <strong>Customer Data Platform (CDP)<\/strong>, the Predictive Marketing Activation platform reconciles and enriches your online and offline data to transform it into <strong>customer knowledge<\/strong> that can be <strong>immediately acted upon<\/strong> within individualized and omnichannel, value-generating campaigns.\u00a0<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-block-spacer-zvy48vpqlje\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chap1\">1. Reconcile Data<\/h2>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Similar to a CDP, the Predictive Marketing Activation platform is able to <strong>reconcile offline and online data<\/strong> around a single, <strong>multi-channel customer ID<\/strong>:\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>cold data<\/strong> is derived from CRM: customer data, RCU, product data, transactions, points of sale&#8230;<br><\/li>\n\n\n\n<li> <strong style=\"font-size: revert;color: initial;, sans-serif\">Hot data<\/strong><span style=\"font-size: revert;color: initial;, sans-serif\"> is generated by individuals&#8217; web browsing: behavioral data, site browsing, mobile applications, geolocation, IOT data, social networks&#8230;<\/span><br><\/li>\n\n\n\n<li><strong style=\"font-size: revert;color: initial;, sans-serif\">External data<\/strong><span style=\"font-size: revert;color: initial;, sans-serif\"> are provided by external organizations or partners: Socio-demographic data (IRIS), Weather, CRM Onboarding, 3rd Party data, etc.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-block-spacer-xzupmp1o3y\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/2022\/10\/predictive-marketing-activation-platform-ai-core-marketing-ecosystem1-1.png\" alt=\"\" class=\"wp-image-32966\"\/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-block-spacer-cx00yz0wl0q\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chap2\">2. Improve customer knowledge and automate intelligent marketing scenarios that leverage A.I.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to the <strong>AI<\/strong> and <strong>predictive models<\/strong> integrated into the platform, Predictive Marketing Activation goes far beyond the capabilities of a CDP by allowing the marketer to build a <strong>true customer DNA,<\/strong> which can be easily and immediately actuated <strong>both to build the most relevant strategy and to launch the most profitable <a href=\"https:\/\/www.marketing91.com\/individual-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">individualized campaigns<\/a>.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-block-spacer-xkuw2qa9qpc\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/2022\/10\/predictive-marketing-activation-platform-ai-core-marketing-ecosystem2.png\" alt=\"\" class=\"wp-image-32967\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This knowledge allows the marketer to <strong>automate the activation of personalized marketing scenarios<\/strong> by capitalizing on more than <strong>50 predictive models<\/strong> that <strong>identify the highest value audiences and the products most likely to appeal to each individual.<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-block-spacer-v51jji2y9xb\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chap3\">3. Activate individualized campaigns on all channels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The scenarios are <strong>activated in one click<\/strong> and are a<strong>utomatically executed by the business tools<\/strong> used by the teams for direct marketing campaigns (marketing automation, email personalization, SMS or on site, push notification, call center), or <strong>sent to external solutions for media campaigns<\/strong> (DMP, Facebook, Google Adwords, Display, DCO, programmatic, retargeting).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-block-spacer-yiunv721s7\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/2022\/10\/predictive-marketing-activation-platform-ai-core-marketing-ecosystem3.png\" alt=\"\" class=\"wp-image-32968\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-block-spacer-tldv3ksgo7c\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>results of the campaigns are directly visible on the platform.<\/strong> By setting up control groups, <strong>the value increment of each activation is clearly measured.<\/strong> For analysis of channel allocation and channel contribution to sales, the r<strong>esults can be automatically forwarded to an external analysis tool.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>More than just a Customer Data Platform (CDP), the Predictive Marketing Activation platform reconciles and enriches your online and offline data to transform it into customer knowledge that can be immediately acted upon within individualized and omnichannel, value-generating campaigns.\u00a0 1. Reconcile Data<\/p>\n","protected":false},"author":28,"featured_media":33072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-158315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-us"],"acf":[],"_links":{"self":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/158315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/comments?post=158315"}],"version-history":[{"count":0,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/158315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media\/33072"}],"wp:attachment":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media?parent=158315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/categories?post=158315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/tags?post=158315"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/case_study_solution?post=158315"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/landing_page_cat?post=158315"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/post_folder?post=158315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}