{"id":158354,"date":"2021-04-20T07:00:00","date_gmt":"2021-04-20T06:00:00","guid":{"rendered":"https:\/\/skeepers.io\/blog\/influencer-marketing-ugc-cgc-the-secret-weapon\/"},"modified":"2026-10-06T15:23:03","modified_gmt":"2026-10-06T14:23:03","slug":"influencer-marketing-ugc-cgc-the-secret-weapon","status":"publish","type":"post","link":"https:\/\/skeepers.io\/us\/blog\/influencer-marketing-ugc-cgc-the-secret-weapon\/","title":{"rendered":"User Generated Content (UGC) \/ Customer Generated Content (CGC): the secret weapon"},"content":{"rendered":"

After the celebrities, the macro-influencers and the micro-influencers<\/a>, it is now time for the nano-influencers<\/a> and the consumer-ambassadors<\/span>. Brands are now focusing on marketing that is close to their customers, authentic and focused on their needs<\/span>.<\/p>\n

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Photo credit: Helena Lopes<\/p>\n

At the same time, thanks to social networks and other forums, people communicate more easily than ever before. These sharing spaces are veritable agoras, hosting comments, photographs, audio recordings, blog posts and videos<\/span>. When this content, generated by users, deals with their consumer experiences, it represents a gold mine for companies<\/span>. Let’s decipher a marketing lever that is still under-exploited: UGC and CGC.<\/p>\n

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A post shared by Jimmy Fairly (@jimmyfairly)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n

What are UGC and CGC ?<\/h2>\n

User Generated Content (UGC) and Customer Generated Content (CGC) are two categories of Earned Media<\/span>. Unlike branded content, UGC and CGC are produced by users of social networks, forums and other sites offering a space for expression (blogs and consumer review platforms<\/a> in particular).<\/p>\n

Although they seem to favor the first of these acronyms, the majority of marketing professionals speak of UGC and CGC equally<\/span>. To be precise, it is however possible to dissociate these two types of content: the latter being an emanation of the former.<\/p>\n

UGC are the very matter of social networks since they are onto logically dedicated to the sharing of photographs, videos and other written content (comments, statuses, tweets, news… etc.). UGC does not therefore intrinsically concern brands<\/span>. It is content published by users of the various sites or networks (influencers, employees, consumers, etc.) on these media.<\/p>\n

CGC is a category of UGC<\/span>. It is content created by the customers of a company and related (intentionally or not) to the company. These publications can be of various kinds<\/span>:<\/p>\n