{"id":158386,"date":"2021-02-25T15:47:36","date_gmt":"2021-02-25T14:47:36","guid":{"rendered":"https:\/\/skeepers.io\/blog\/infographic-hivency-influencer-pyramid\/"},"modified":"2026-02-20T17:39:09","modified_gmt":"2026-02-20T16:39:09","slug":"infographic-hivency-influencer-pyramid","status":"publish","type":"post","link":"https:\/\/skeepers.io\/us\/blog\/infographic-hivency-influencer-pyramid\/","title":{"rendered":"Infographics: the influencer pyramid"},"content":{"rendered":"

For many years, celebrities were thought of as the only influencers. Nowadays, we can easily count four different types of influencers<\/span>: the all-stars (celebrities), the macro influencers, the micro influencers and the nano influencers<\/a>.<\/p>\n

Discover who they are through our infographic, what sets them appart and what each of their strengths are<\/strong>.<\/p>\n

<\/p>\n

\"Influence<\/p>\n

\u00a9 Infographie Hivency<\/span><\/p>\n

Number<\/span> of<\/span> followers<\/span><\/strong><\/span><\/span><\/h2>\n

All stars are celebrities that amass thousands and sometimes millions of followers<\/span> thanks to their talent. Celebrities typically make up the list of best paid influencers of th<\/span><\/span>e year<\/span>. In 2021, <\/span>the highest paid influencers on Instagram are Dwayne (The Rock) Johnson in first place and Kylie Jenner in second.\u00a0<\/span><\/p>\n

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A post shared by Kylie (@kyliejenner)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n

Next on the ladder we’ve got macro influencers<\/strong>. These profiles have more than 100k followers<\/strong>, and can sometimes have even as many or more than some celebrities. The thing that sets celebrities and macro influencers apart? Macro influencers make their living off of social media<\/strong> and have steadily built their community on social media from the ground up. Celebrities have careers built in different sector, which earn them a following throughout social media platforms.<\/p>\n

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A post shared by MARIA POMBO (@mariapombo)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n

Micro influencers<\/a> are very qualitative profiles that have less than 100K followers. They’re very engaged with their audience and typically create content around a very specific niche.\u00a0<\/span><\/p>\n

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A post shared by Jordan | PARISIAN AESTHETIC (@lapresqueparisienne)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n

Finally, nano influencers are profiles<\/a> with 5000 followers or less. They have a very close-knit community<\/span>, and their relationship with their followers most resembles a friendship<\/span>.<\/p>\n

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A post shared by M A R I N A (@marina_coso)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n

To identify the influencer profile most suitable and effic<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

For many years, celebrities were thought of as the only influencers. Nowadays, we can easily count four different types of influencers: the all-stars (celebrities), the macro influencers, the micro influencers and the nano influencers. Discover who they are through our infographic, what sets them appart and what each of their strengths are.<\/p>\n","protected":false},"author":5,"featured_media":130587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4130],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-158386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manage-influencer-marketing-us"],"acf":[],"_links":{"self":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/158386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/comments?post=158386"}],"version-history":[{"count":0,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/158386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media\/130587"}],"wp:attachment":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media?parent=158386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/categories?post=158386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/tags?post=158386"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/case_study_solution?post=158386"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/landing_page_cat?post=158386"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/post_folder?post=158386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}