{"id":158487,"date":"2020-05-15T00:00:00","date_gmt":"2020-05-14T23:00:00","guid":{"rendered":"https:\/\/skeepers.io\/blog\/sol-de-janeiro\/"},"modified":"2025-07-03T08:34:40","modified_gmt":"2025-07-03T07:34:40","slug":"sol-de-janeiro","status":"publish","type":"post","link":"https:\/\/skeepers.io\/us\/blog\/sol-de-janeiro\/","title":{"rendered":"Sol De Janeiro"},"content":{"rendered":"<p>How Sol de Janeiro increased brand awareness and sales thanks to YouTube and Instagram influencers.\u00a0<\/p>\n<h2 class=\"h2-bold\">Catching Influencers\u2019 Attention and Generating Sales<\/h2>\n<h3>The Goal<\/h3>\n<p><span>Brazilian-inspired beauty brand, Sol de Janeiro, had two objectives: raise brand awareness and generate sales. With that in mind, the brand had to market the right products to the right audience.<\/span><\/p>\n<h3>The Solution<\/h3>\n<div class=\"spadtop p18 left\">Thanks to Octoly, Sol de Janeiro amplified its visibility on YouTube and Instagram in a short time frame. The company could easily keep track of all the interactions with each of the activated micro-influencers.<\/div>\n<p>&nbsp;<\/p>\n<div class=\"bpadtop p18 left\">To monitor the performance of the campaigns, Sol de Janeiro provided influencers with tracked links and promo codes. It could then study what worked and adjust the following campaigns. The company\u2019s test-and-learn method generated 823 Influencer posts with a 4.04% engagement rate.<\/div>\n<p style=\"text-align: center;\">The results in 1 year<\/p>\n<h4 style=\"text-align: center;\">Influencer Posts<\/h4>\n<p style=\"text-align: center;\">823<\/p>\n<h4 style=\"text-align: center;\">Reach<\/h4>\n<p style=\"text-align: center;\">10M<\/p>\n<h4 style=\"text-align: center;\">Interactions<\/h4>\n<p style=\"text-align: center;\">580K<\/p>\n<h4 style=\"text-align: center;\">Engagement<\/h4>\n<p style=\"text-align: center;\">4.04%<\/p>\n<p><span>We are a small startup with a limited budget, so when we discovered Octoly, we were thrilled that we could reach influencers in a cost-effective way. We\u2019ve been very happy with the result! Thank you Octoly for bringing brands and influencers together!<\/span><\/p>\n<div class=\"spadtop pixel16 center blue\">Heela Yang<\/div>\n<div class=\"spadtop pixel16 center blue\">Co-Founder of Sol de Janeiro<\/div>\n<h2 style=\"text-align: center;\">Related case studies<\/h2>\n<p style=\"text-align: center;\">Getting started is easy<\/p>\n<h3 class=\"center spadtop\" style=\"text-align: center;\">Kickstart your Influencer Marketing Strategy Now<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>How Sol de Janeiro increased brand awareness and sales thanks to YouTube and Instagram influencers.\u00a0 Catching Influencers\u2019 Attention and Generating Sales The Goal Brazilian-inspired beauty brand, Sol de Janeiro, had two objectives: raise brand awareness and generate sales. With that in mind, the brand had to market the right products to the right audience. The&#8230;<\/p>\n","protected":false},"author":5,"featured_media":124489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-158487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-us"],"acf":[],"_links":{"self":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/158487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/comments?post=158487"}],"version-history":[{"count":0,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/158487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media\/124489"}],"wp:attachment":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media?parent=158487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/categories?post=158487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/tags?post=158487"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/case_study_solution?post=158487"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/landing_page_cat?post=158487"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/post_folder?post=158487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}