{"id":158627,"date":"2018-11-14T23:00:00","date_gmt":"2018-11-14T22:00:00","guid":{"rendered":"https:\/\/skeepers.io\/blog\/how-to-use-likert-scale-in-survey\/"},"modified":"2025-07-03T09:38:51","modified_gmt":"2025-07-03T08:38:51","slug":"how-to-use-likert-scale-in-survey","status":"publish","type":"post","link":"https:\/\/skeepers.io\/us\/blog\/how-to-use-likert-scale-in-survey\/","title":{"rendered":"Our tips for using Likert scales effectively in your surveys"},"content":{"rendered":"

Though you may have never heard of the Likert scale, you\u2019ve almost certainly seen it before. The Likert scale is one of the most frequently used rating scales<\/strong> in studies and satisfaction surveys.
\nThis being said, how can you use this rating scale effectively in your own surveys?<\/p>\n

What is the Likert scale?<\/h2>\n

Definition of the Likert scale<\/h3>\n

The Likert scale\u00a0is a rating scale<\/strong> that usually includes between 3 and 7 answer options<\/strong>, and is very frequently <\/strong>used in studies and surveys. This rating scale can help you determine to what extent participants agree or disagree with a statement. The Likert scale was developed by Rensis Likert, an American psychologist, at the beginning of the 1930s.<\/p>\n

Here\u2019s an example:<\/p>\n

\"example-likert-scale\"<\/p>\n

Of course, the terminology used for each of these options may vary. For example, \u201cno opinion\u201d could be replaced by \u201cneither agree nor disagree\u201d or \u201cneutral\u201d.<\/p>\n

Using the Likert scale in marketing<\/h3>\n

While this rating scale was originally designed to elicit the opinions of participants<\/strong>, nowadays it is often used in marketing to evaluate customer satisfaction,<\/strong> for the Customer Satisfaction Score, or CSAT.<\/a><\/p>\n

\u201cHow satisfied are you with [Product X, Service Y, etc]?<\/p>\n