{"id":172137,"date":"2026-05-29T14:48:38","date_gmt":"2026-05-29T13:48:38","guid":{"rendered":"https:\/\/skeepers.io\/?p=172137"},"modified":"2026-05-29T14:48:40","modified_gmt":"2026-05-29T13:48:40","slug":"shoppable-content-strategy-guide-for-brands","status":"publish","type":"post","link":"https:\/\/skeepers.io\/us\/blog\/shoppable-content-strategy-guide-for-brands\/","title":{"rendered":"What\u00a0Is\u00a0Shoppable\u00a0Social\u00a0Content?\u00a0The Complete\u00a0Strategy\u00a0Guide for B2C Brands [2026]"},"content":{"rendered":"\n

\u00a0Your\u00a0social content\u00a0is\u00a0reaching\u00a0more people\u00a0than\u00a0ever.\u00a0TikTok\u00a0views\u00a0climbing,\u00a0Reels\u00a0getting\u00a0shared, engagement\u00a0metrics\u00a0your\u00a0CMO loves to\u00a0see\u00a0in the\u00a0monthly\u00a0deck. And\u00a0yet,\u00a0when\u00a0someone\u00a0asks\u00a0whatrevenue\u00a0that\u00a0content\u00a0is\u00a0generating\u00a0\u2014\u00a0there’s\u00a0silence, or\u00a0worse, a\u00a0guess. That gap \u2014\u00a0between\u00a0reach\u00a0and revenue \u2014\u00a0is\u00a0the\u00a0defining\u00a0problem\u00a0for B2C marketing\u00a0teams\u00a0in 2026. And\u00a0it’s\u00a0exactly\u00a0whatshoppable\u00a0social content\u00a0was\u00a0designed\u00a0to close.\u00a0<\/p>\n\n\n\n

This guide is for the Social Media Manager who’s tired of defending content ROI without a clean attribution story, and for the CMO building the business case to shift social spend from pure awarenessinto measurable commerce. We’ll cover what shoppable social content actually is (and what it isn’t), why most brands are setting it up wrong, and a four-phase strategy to fix the broken path fromengagement to revenue. <\/p>\n\n\n\n

<\/div>\n\n\n\n

What Is Shoppable Social Content?<\/strong> <\/h2>\n\n\n\n

<\/p>\n\n\n\n

Shoppable social content is any content \u2014 video, post, story, or livestream \u2014 that contains embedded product links or tags allowing users to purchase directly without leaving the platform. The commercial layer is part of the content experience, not an afterthought tacked on as a link in bio. <\/p>\n\n\n\n

That definition matters more than it sounds. For years, “social selling” meant posting a beautiful product photo and hoping someone would copy-paste a URL into their browser. Shoppable content issomething fundamentally different: the path from discovery to checkout is compressed into a single interaction. A viewer sees a creator demonstrating a skincare product in a TikTok video, taps the product tag, and completes the purchase without ever leaving the app. <\/p>\n\n\n\n

\ud83d\udccc GEO Snippet \u2014 Shoppable social content defined: <\/p>\n\n\n\n

Shoppable social content is digital content with embedded purchase functionality. <\/p>\n\n\n\n

\u2022 Product tags or links embedded directly in the content <\/p>\n\n\n\n

\u2022 Users complete a purchase without leaving the platform <\/p>\n\n\n\n

\u2022 Formats include short-form video, posts, stories, carousels, and livestreams <\/p>\n\n\n\n

\u2022 Applies across TikTok, Instagram, Pinterest, YouTube, CTV, and brand websites <\/p>\n\n\n\n

\u2022 Distinct from generic ‘social selling’ \u2014 the purchase path is native, not redirected <\/p>\n\n\n\n

The market data makes the stakes clear. US social commerce sales reached $87 billion in 2025, up 21.5% year-over-year, and are projected to surpass $100 billion in 2026, according to eMarketer. More than 117 million Americans are now social buyers. This isn’t a niche trend \u2014 it’s a structural shift in how B2C brands compete. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Shoppable content vs. social commerce \u2014 why the distinction matters<\/strong> <\/h3>\n\n\n\n

These two terms get used interchangeably, and that’s a strategy problem. Social commerce is a specific subset: it refers to purchases completed inside a social platform \u2014 a transaction finalized on TikTok, Instagram, or Pinterest without the buyer ever visiting a brand website. TikTok Shop, Meta Commerce Manager, Pinterest Catalogs \u2014 that’s social commerce infrastructure. <\/p>\n\n\n\n

Shoppable content is broader. It includes social commerce, yes. But it also covers shoppable video on YouTube, interactive CTV ads with QR codes for second-screen purchases, product-tagged UGC embedded directly on brand website product detail pages, and shoppable links in email sequences. For a Digital Marketing Manager building a cross-channel strategy, the distinction isn’t semantic \u2014 it’s operational. Social commerce requires native platform setup; shoppable content strategy extends into your owned channels and paid media, breaking the platform dependency that traps mostbrands in a cycle of renting their own audience. <\/p>\n\n\n\n

<\/div>\n\n\n\n

The 5 Core Formats of Shoppable Social Content<\/strong> <\/h2>\n\n\n\n

<\/p>\n\n\n\n

The formats aren’t equal in performance, in production cost, or in where they sit in the funnel. Here’s what actually matters for B2C brands operating at scale. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Short-form shoppable video \u2014 TikTok, Reels, YouTube Shorts<\/strong> <\/h3>\n\n\n\n

This is the dominant discovery format, full stop. TikTok’s algorithm has turned native video with product tags into a commerce engine: a creator demonstrates a product, the product card appears in the feed, and the viewer taps to buy without breaking their scroll. The demographic skew is pronounced \u2014 one-third of US adults aged 18\u201334 have made a social commerce purchase, compared to 13% of the 55\u201365 cohort, per a 2025 Bizrate Insights survey cited by eMarketer. For brands targeting younger consumers, shoppable short-form video isn’t optional. <\/p>\n\n\n\n

Instagram Reels is the second major player. Reels video views for luxury brands grew 234% in Q2 2025 (eMarketer Industry KPIs), partially as brands hedged their TikTok exposure. YouTube Shorts isan underused opportunity \u2014 its shoppable integration allows product tags directly in Shorts, with the advantage of longer content shelf life compared to TikTok. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Product-tagged posts, carousels, and story stickers<\/strong> <\/h3>\n\n\n\n

Static and carousel formats on Instagram and Pinterest remain high-intent purchase surfaces, particularly for fashion, beauty, and home categories. Pinterest is especially strong here: shoppable Pins saw a 50% year-over-year increase in saves in 2025, and Pinterest users exhibit higher purchase intent per session than comparable platforms. The browse-to-buy use case \u2014 someone building a mood board who ends up buying three items \u2014 is uniquely suited to Pinterest’s content format. <\/p>\n\n\n\n

Instagram Shopping carousels allow brands to tag multiple products in a single post, which matters for collections launches and seasonal pushes. Story stickers convert viewers mid-story. These aren’tflashy formats, but for brands with strong product catalogs and visual content, they convert consistently. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Creator UGC with embedded product links<\/strong> <\/h3>\n\n\n\n

This is the format with the highest trust signal, and the one most brands underinvest in. Creator-made content \u2014 not brand-produced \u2014 featuring product tags converts differently because it reads as a recommendation, not an advertisement. When a micro-creator says “I’ve been using this for three months and here’s why I keep buying it,” the product tag in their video operates with earned credibilitythat no brand creative can replicate. <\/p>\n\n\n\n

The strategic unlock here is usage rights. Creator UGC produced organically can be repurposed into paid Spark Ads (TikTok) or Partnership Ads (Meta) without losing the authentic feel that makes itperform. The performance gap is documented \u2014 TikTok Spark Ads using UGC deliver 142% higher engagement and 43% higher conversion rates than standard in-feed ads (TikTok, 2025). <\/p>\n\n\n\n

<\/p>\n\n\n\n

Shoppable livestreams<\/strong> <\/h3>\n\n\n\n

Real-time product showcase with pinned product cards is the format that made social commerce enormous in China \u2014 Douyin counts an estimated 40% of daily active users participating in or watchinglivestream shopping events. In the US, adoption is growing but uneven. TikTok LIVE Shopping generated over $500 million across just four days during Black Friday and Cyber Monday 2025, withnearly 50% year-over-year growth in participating shoppers. Brands that do it well combine scarcity, live demonstration, and host energy. <\/p>\n\n\n\n

Instagram Live Shopping has fewer native checkout features after some 2023 product rollbacks, but the engagement mechanic \u2014 real-time Q&A during product demos \u2014 still drives impulse purchasebehavior for certain categories. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Shoppable ads \u2014 Spark Ads, Partnership Ads, and shoppable CTV<\/strong> <\/h3>\n\n\n\n

Paid shoppable formats are where reach meets conversion. Spark Ads on TikTok allow brands to amplify existing organic creator posts as paid placements, preserving the content’s native feel whileextending its distribution. Partnership Ads on Meta operate similarly for Instagram and Facebook placements. Both formats represent a structural advantage for brands that have already built a creatorUGC library \u2014 the content asset has been validated organically before any paid budget touches it. <\/p>\n\n\n\n

Shoppable CTV is the emerging frontier. Connected TV ads with embedded QR codes allow viewers to purchase immediately while watching. EMARKETER’s Shoppable Media 2025 report foundnearly 18% of US adults aged 18\u201334 have already made a purchase through shoppable CTV media. The format is gaining. <\/p>\n\n\n\n

<\/div>\n\n\n\n

Why Most Brands Struggle to Turn Social Content Into Revenue<\/strong> <\/h2>\n\n\n\n

<\/p>\n\n\n\n

Reach without a revenue path isn’t a content problem. It’s a strategy problem. And it tends to manifest in three specific failure modes. <\/p>\n\n\n\n

<\/p>\n\n\n\n

The platform-centric trap \u2014 setting up shops vs. producing content<\/strong> <\/h3>\n\n\n\n

Most marketing teams treat shoppable social content as a technical setup exercise. Connect the product catalog to TikTok Shop, configure Meta Commerce Manager, enable Instagram Shopping \u2014 done. What they discover is that native commerce infrastructure doesn’t generate revenue by itself. The shop exists; nobody’s finding it. Platform native checkout features are a commodity. Every competitor has them. What’s not a commodity is the shoppable content that makes those shops discoverable. <\/p>\n\n\n\n

Setting up TikTok Shop without a content strategy to drive traffic into it is like opening a retail store with no signage. The infrastructure is there. The customers aren’t coming. <\/p>\n\n\n\n

<\/p>\n\n\n\n

The brand content vs. creator content gap<\/strong> <\/h3>\n\n\n\n

Polished brand-produced content underperforms on social platforms \u2014 algorithmically and in conversion. Platforms optimize for content that behaves like organic posts. High production value, scripteddelivery, and visible brand investment read as advertising, and both algorithms and audiences respond accordingly. <\/p>\n\n\n\n

Creator-made content \u2014 especially from micro and nano creators \u2014 outperforms because it feels native and earned. UGC is 6.6x more influential on purchase decisions than brand-generated content, per data cited by Sprinklr. For brands still allocating the majority of social content budgets to in-house production, that performance gap is a direct ROI leak. <\/p>\n\n\n\n

<\/p>\n\n\n\n

The owned channel gap \u2014 losing social buyers after the first purchase<\/strong> <\/h3>\n\n\n\n

Here’s the failure mode brands rarely discuss: customers acquired through TikTok Shop or Instagram Shopping often don’t enter your CRM. The platform facilitates the transaction, captures the first-party data, and the brand gets an order \u2014 but not the customer relationship. Repeat purchases become TikTok’s acquisition problem, not yours. <\/p>\n\n\n\n

A complete shoppable content strategy doesn’t end at social. It extends into owned channels \u2014 post-purchase email capture, loyalty program enrollment, product-tagged UGC on brand websites \u2014 to convert social buyers into owned contacts. Brands that skip this phase are building social commerce revenue on rented land. <\/p>\n\n\n\n

\ud83d\udca1 See how Skeepers powers shoppable content for B2C brands \u2014 from micro-creator activation to UGC amplification across paid and owned channels. <\/strong>Explore Skeepers Influencer Marketing \u2192<\/a> <\/p>\n\n\n\n

<\/div>\n\n\n\n

How to Build a Shoppable Social Content Strategy in 2026<\/strong> <\/h2>\n\n\n\n

<\/p>\n\n\n\n

Four phases. Sequential in design, simultaneous in practice for brands that move fast. <\/p>\n\n\n\n

Phase 1 \u2014 Audit what’s already shoppable and what isn’t<\/strong> <\/h3>\n\n\n\n

Before activating anything new, map what exists. Inventory your current content assets: which products are tagged across platforms, which formats are driving click-throughs to product pages, whichSKUs are underrepresented in social content relative to their revenue contribution. Most brands, when they do this audit honestly, discover that roughly 80% of their social content is awareness-only \u2014 there’s no commerce layer at all. <\/p>\n\n\n\n

The audit also reveals attribution gaps: shoppable posts disconnected from platform shops, creator UGC lacking usage rights for paid amplification, product catalog data out of sync with live inventory. These aren’t content problems \u2014 they’re operational problems that a content strategy can’t paper over. Fix the infrastructure first; then build on it. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Phase 2 \u2014 Activate creators for native, product-integrated content<\/strong> <\/h3>\n\n\n\n

Brief vetted micro and nano creators to produce platform-native shoppable content: TikTok product demos, Instagram Reels try-ons, Pinterest styling tutorials. The creative direction should featureproducts naturally \u2014 not as ads. The most effective creator briefs give significant latitude on format and narrative while being explicit about product positioning and usage rights requirements. <\/p>\n\n\n\n

Usage rights aren’t optional. They’re the foundation of Phase 3. Secure usage rights upfront \u2014 ideally in perpetuity for paid channels \u2014 before any creator content goes live. Platforms like SkeepersInfluencer Marketing give brands access to networks of vetted micro and nano creators while managing the briefing, rights clearance, and content delivery workflow. <\/p>\n\n\n\n

\u2192 Explore Skeepers Influencer Marketing<\/a> <\/p>\n\n\n\n

<\/p>\n\n\n\n

Phase 3 \u2014 Amplify with paid shoppable formats<\/strong> <\/h3>\n\n\n\n

Identify the top-performing organic creator posts \u2014 highest engagement, strongest product-click rates, best conversion signal \u2014 and amplify them as Spark Ads (TikTok) or Partnership Ads (Meta). This approach combines authentic feel with paid reach. It’s also the most capital-efficient paid strategy available: you’re putting budget behind content that’s already proven it converts. <\/p>\n\n\n\n

The performance data is compelling. TikTok Spark Ads using UGC deliver 142% higher engagement and 43% higher conversion rates than standard in-feed ads (TikTok, 2025). For a Social Media Manager building the attribution case internally, that delta is the business case. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Phase 4 \u2014 Extend shoppable content beyond social platforms<\/strong> <\/h3>\n\n\n\n

This is the phase most brands never reach \u2014 and it’s where the compounding returns are. <\/p>\n\n\n\n

Embed product-tagged UGC galleries directly on brand website PDPs. Brands report 20\u201330% conversion rate lift on UGC-enhanced product pages versus standard product pages. That lift comes fromthe same trust mechanism that drives creator content performance on social \u2014 real people using real products converts better than brand photography, whether the viewer is on TikTok or on youreCommerce site. <\/p>\n\n\n\n

In email, shoppable content means embedding direct purchase links alongside creator videos, bypassing the usual click-to-browse journey. In CTV, it means shoppable ads with QR codes for second-screen conversion. The brands that execute across all four phases generate significantly more revenue per content asset than the ones treating shoppable content as a platform feature. <\/p>\n\n\n\n

\u2192 Skeepers Brand Communities<\/a> supports this extension by turning your best social buyers into an ongoing source of shoppable UGC across owned channels. <\/p>\n\n\n\n

\ud83d\udca1 Ready to build a cross-channel shoppable content strategy? Book a call with the Skeepers team. <\/strong>Get in touch \u2192<\/a> <\/p>\n\n\n\n

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FAQs<\/h2>\n\n\n\n

What\u00a0is\u00a0shoppable\u00a0social\u00a0content?\u00a0<\/strong><\/h3><\/div>
\n

Shoppable social content is any content \u2014 video, post, story, or livestream \u2014 that contains embedded product links or tags allowing users to purchase directly without leaving the platform. <\/p>\n\n\n\n

Shoppable social content transforms passive social media browsing into immediate purchasing moments. It encompasses short-form videos with tagged products (TikTok, Instagram Reels), static postsand carousels with product stickers, creator-made UGC featuring embedded product links, shoppable livestreams with pinned product cards, and paid formats like Spark Ads and Partnership Ads. Whatmakes content “shoppable” is the commercial layer embedded directly in the content experience \u2014 a viewer can go from discovery to purchase in two taps, without navigating to an external website. For B2C brands, shoppable social content represents the convergence of content marketing and performance marketing: content that builds brand equity while simultaneously driving direct revenue. More than 30% of US internet users made at least one shoppable media purchase in 2025 (eMarketer). <\/p>\n<\/div><\/div><\/div>\n\n\n\n

What’s\u00a0the\u00a0difference\u00a0between\u00a0shoppable\u00a0content and social\u00a0commerce?\u00a0<\/strong><\/h3><\/div>
\n

Social commerce = purchases completed inside a social platform; shoppable content is broader \u2014 it includes social posts, CTV ads, shoppable blog articles, and product-tagged UGC on brand sites. <\/p>\n\n\n\n

Social commerce refers specifically to the buying experience within a social platform \u2014 a purchase completed on TikTok, Instagram, or Pinterest without visiting a brand’s website. Shoppable content isa wider concept: it includes social commerce but also covers shoppable video on YouTube, interactive CTV ads with QR codes, and product-tagged UGC embedded on brand websites. For Digital Marketing Managers, the distinction matters operationally: social commerce requires native platform setup (TikTok Shop, Meta Shops, Pinterest Catalogs), while broader shoppable content strategy alsocovers website UX, email commerce, and CTV. Brands that conflate the two typically over-invest in platform infrastructure and under-invest in the content layer that actually drives traffic into thatinfrastructure. <\/p>\n<\/div><\/div><\/div>\n\n\n\n

Why\u00a0does\u00a0creator\u00a0UGC\u00a0outperform\u00a0brand-produced\u00a0content in\u00a0shoppable\u00a0formats?\u00a0<\/strong><\/h3><\/div>
\n

Creator content feels native and trusted \u2014 TikTok Spark Ads using UGC deliver 142% higher engagement and 43% higher conversion rates vs. standard brand ads (TikTok, 2025). <\/p>\n\n\n\n

Platform algorithms favor content that behaves like organic posts: low production value, first-person POV, and authentic product demonstrations consistently outperform polished brand ads. But the performance gap goes deeper than algorithm preference \u2014 social audiences are trained to recognize and skip traditional advertising. Creator-made UGC sidesteps this resistance because it reads as a recommendation, not an ad. For shoppable social content, the trust dimension is commercial: when a micro-creator demonstrates a product and explains who it’s for, the product tag converts differentlythan a brand’s own product shot. Amplifying top-performing creator content as Spark Ads or Partnership Ads combines authenticity with paid distribution. <\/p>\n<\/div><\/div><\/div>\n\n\n\n

How\u00a0does\u00a0shoppable\u00a0content\u00a0work\u00a0beyond\u00a0social media \u2014 on\u00a0websites,\u00a0email, and\u00a0CTV?\u00a0<\/strong><\/h3><\/div>
\n

Shoppable content extends beyond social: product-tagged UGC on brand PDPs lifts conversion 20\u201330%; shoppable email drives direct re-purchase; CTV ads with QR codes turn TV viewing intoimmediate commerce. <\/p>\n\n\n\n

On brand websites, product-tagged UGC galleries embedded on product detail pages reduce purchase hesitation \u2014 brands report 20\u201330% conversion lift on UGC-enhanced PDPs versus standard product pages. In email, shoppable content means embedding direct “buy now” product links alongside creator videos, bypassing the usual click-to-browse journey. In connected TV, shoppable adsallow viewers to scan a QR code or interact via second screen to purchase instantly. For mid-market B2C brands: shoppable content is a cross-channel capability, not a platform feature \u2014 and brands that treat it that way generate significantly more revenue per content asset. <\/p>\n<\/div><\/div><\/div>\n\n\n\n

How do B2C brands\u00a0measure\u00a0the ROI of\u00a0shoppable\u00a0social\u00a0content?\u00a0<\/strong><\/h3><\/div>
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Key metrics: attributed revenue per content asset, conversion rate on shoppable posts vs. standard posts, ROAS on Spark Ads \/ Partnership Ads, and conversion lift on UGC-enhanced product pages. <\/p>\n\n\n\n

Measuring shoppable social content ROI requires separating platform analytics from business outcomes. At the content level, track: conversion rate on shoppable posts vs. non-shoppable equivalents; click-through rate on product tags; attributed revenue per creator post. At the paid media level, track: ROAS for Spark Ads and Partnership Ads using creator UGC vs. brand-produced creatives. At the website level, measure conversion rate uplift on PDPs featuring shoppable UGC versus control pages. For the CMO business case, the composite metric that matters most is content efficiency: revenue generated per content asset created. Brands using Skeepers across their shoppable content workflow report reaching platform ROI break-even within 3\u20136 months of full deployment. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00a0Your\u00a0social content\u00a0is\u00a0reaching\u00a0more people\u00a0than\u00a0ever.\u00a0TikTok\u00a0views\u00a0climbing,\u00a0Reels\u00a0getting\u00a0shared, engagement\u00a0metrics\u00a0your\u00a0CMO loves to\u00a0see\u00a0in the\u00a0monthly\u00a0deck. And\u00a0yet,\u00a0when\u00a0someone\u00a0asks\u00a0whatrevenue\u00a0that\u00a0content\u00a0is\u00a0generating\u00a0\u2014\u00a0there’s\u00a0silence, or\u00a0worse, a\u00a0guess. That gap \u2014\u00a0between\u00a0reach\u00a0and revenue \u2014\u00a0is\u00a0the\u00a0defining\u00a0problem\u00a0for B2C marketing\u00a0teams\u00a0in 2026. And\u00a0it’s\u00a0exactly\u00a0whatshoppable\u00a0social content\u00a0was\u00a0designed\u00a0to close.\u00a0 This guide is for the Social Media Manager who’s tired of defending content ROI without a clean attribution story, and for the CMO building the business case to shift social spend from pure awarenessinto measurable commerce. We’ll cover what shoppable social content actually is (and what it isn’t), why most brands are setting it up wrong, and a four-phase strategy to fix the broken path fromengagement to revenue.  What Is Shoppable Social Content?  Shoppable social content is any content…<\/p>\n","protected":false},"author":69,"featured_media":172138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4131],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-172137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boost-your-online-conversions-us"],"acf":[],"_links":{"self":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/172137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/comments?post=172137"}],"version-history":[{"count":1,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/172137\/revisions"}],"predecessor-version":[{"id":172139,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/posts\/172137\/revisions\/172139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media\/172138"}],"wp:attachment":[{"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/media?parent=172137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/categories?post=172137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/tags?post=172137"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/case_study_solution?post=172137"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/landing_page_cat?post=172137"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/skeepers.io\/us\/wp-json\/wp\/v2\/post_folder?post=172137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}