How BlendJet used Influencer Gifting to scale UGC creation across organic social

BlendJet is the top brand in portable blenders, known for revolutionizing the blending experience. As the #1 direct-to-consumer blender brand, BlendJet serves millions of customers globally and is available in over 30,000 retail locations across 38 countries. With over 40 patents on its innovative technologies, BlendJet is the creator of the original portable blender. 

More than just a blender, BlendJet is a movement dedicated to making healthy living accessible anytime, anywhere. Their aim is to optimize everyday routines, promote mindful living, and provide the fuel you need to feel your best. 

• Before partnering with Skeepers, BlendJet faced difficulties in manually searching for the right influencers. 

• They frequently did not receive the expected content, leading to wasted resources and unfulfilled campaigns. 

• Managing multiple influencers and tracking the success of gifting campaigns was cumbersome and disorganized

BlendJet faced several challenges in its influencer marketing efforts. Prior to partnering with Skeepers, the team was managing their influencer campaigns manually. The process of finding the right influencers, shipping products, and tracking content was highly time-consuming and often disorganized. 

“We were doing everything manually. I had a spreadsheet, but it quickly became overwhelming. Tracking down influencers, managing shipments, and ensuring content was delivered on time took up too much time and energy. We were also dealing with the frustration of influencers not following through on content creation.” 
Zoe Patchin,  
Digital Marketing Manager, BlendJet 

The team was also using influencer search platforms to find micro-influencers but had trouble getting meaningful engagement, and often, the content wasn’t returned after sending out products. 

“We had some trouble hearing back from influencers or receiving content after sending out the product,” explained Lex, who oversees the gifting program at BlendJet. 

In addition, BlendJet struggled to effectively track the performance and return on investment (ROI) of their influencer campaigns. They needed a solution that could streamline influencer marketing efforts, enhance the visibility of their products, and better manage content creation and reporting. 

• With Skeepers, BlendJet has access to a broad, diverse pool of creators, leading to faster and more efficient campaign setup.
• The brand received content with enhanced quality
• Skeepers’ solution simplified campaign tracking, consolidating content management, analytics, and reporting in one place.

 
Skeepers provided BlendJet with its Influencer Marketing solution. This solution is designed to eliminate the manual efforts of influencer outreach and streamline the entire influencer gifting process. With Skeepers, BlendJet was able to quickly find and connect with influencers who were eager to collaborate and create content. They successfully reached a wider audience by engaging influencers from various demographics, niches, and interests.

While working with these influencers, they found that by gifting them a variety of products, such as multiple color options and product bundles, creates more exciting and engaging unboxing experiences. This not only inspires influencers to create diverse content but also educates their audiences about the versatility of BlendJet’s products.

“Having influencers come to us was a huge difference. With Skeepers, we didn’t have to search for influencers manually. They came to us, and the platform automatically matched us with creators who were aligned with our brand. This really took the pressure off of the team.”
Zoe Patchin,
Digital Marketing Manager, BlendJet

Maximizing UGC for Multi-Channel Impact

To address their need for high-performing, authentic content, BlendJet turned to Skeepers not only to generate UGC for paid ads but also to source organic, authentic, and engaging content for their social channels. By tapping into real customer experiences, BlendJet was able to showcase its product in everyday moments, making the brand more relatable and accessible.

Beyond paid campaigns, BlendJet strategically repurposed UGC across multiple platforms, including Instagram, TikTok, and Facebook, ensuring a cohesive brand presence. This approach allowed them to:

• Organically Enhance Social Performance: The brand incorporated UGC into its organic content strategy, leveraging real customer testimonials, lifestyle clips, and product demos to boost engagement and community interaction.
• Maximize Content Efficiency: By repurposing UGC across different formats such as stories, reels, in-feed posts, and even website placements, BlendJet extended the lifecycle and reach of UGC.
• Drive Consistency Across Platforms: Using UGC across both paid and organic channels helped maintain a unified brand voice while keeping content fresh and dynamic.

This multi-channel approach strengthened BlendJet’s presence across social media. It also provided a cost-effective way to continuously fuel their content pipeline with diverse and relatable customer-driven narratives.

The Skeepers platform helped track and manage all content in one place. This made it easy for the team to review, organize, and use the content across multiple platforms. Zoe said that having everything on one platform, with automatic usage rights and the ability to download content immediately, saved them so much time. It also helped them repurpose content across social channels.

One of the biggest wins was the performance tracking Skeepers provided. BlendJet was able to see measurable outcomes from their campaigns through clear reporting, including metrics like Earned Media Value (EMV) and engagement rates, which were previously difficult to assess manually.

• In just 3 months, BlendJet achieved 22K in reach and 37K+ impressions, significantly boosting its online presence.
• The campaign saw over 6K interactions and a solid 2.99% engagement rate
• BlendJet earned $11K+ in EMV, showcasing the financial impact and effectiveness of their influencer partnerships.

In just three months, BlendJet achieved impressive results, including a reach of 30K, over 63K impressions, more than 8K interactions, and an engagement rate of 2.99% surpassing the industry standards of 1%. These efforts also generated an Earned Media Value (EMV) of over $11.4K, demonstrating the effectiveness of their influencer campaigns.

Since adopting Skeepers, BlendJet has seen remarkable improvements in their influencer marketing strategy. By partnering with the right influencers through Skeepers, they were able to reach new audiences, test different market segments with diverse influencer demographics.

“The ability to test various verticals and demographics was one of the best parts of using Skeepers. We could target different influencer types, such as beauty influencers and lifestyle creators, and track how our product resonated with different audiences.”
Zoe Patchin,
Digital Marketing Manager, BlendJet

BlendJet also benefited from increased visibility and engagement across social platforms like Instagram, TikTok, YouTube, and Facebook. The content generated by influencers was not only engaging but also high-quality, providing BlendJet with the ability to reuse this content across multiple channels.

Zoe said they had influencers from different niches, like lifestyle and beauty, and their content performed just as good. Some of the videos on TikTok and YouTube shorts hit over 10,000 views, which was a big win for them.