How Laneige ensured a successful product launch on Sephora with honest text reviews.
Educating Ideal Customers About an Innovative New Product
Industry: Skincare
Location: New York City, United States
The Goal
Laneige knew the uniqueness of the “Cream Skin 2-in-1 Toner & Moisturizer” presented an opportunity to create buzz before it’s official launch. It was crucial that the product page have honest reviews on the day it went live on Sephora.com so that shoppers would be able to make their purchase confidently.
Our Solution
The campaign sold out on Octoly in under 48 hours, indicating that the product would be well-received by the Sephora community. Laneige knew that product education was key to ensuring consumers knew how to use it properly, which was reflected in their Sephora reviews. Octoly seeded 330 products resulting in 312 authentic text reviews to the Sephora product page, one week before the official product launch!
Using Octoly’s credit system, Laneige was able to eliminate product waste and feel confident that they would receive the number of reviews required by their deadline. When consumers can raise their hands for campaigns, it replicates real-world purchasing habits and ensures a genuine “lookalike” community to give the most helpful reviews to fellow shoppers. This level of brand safety is imperative when doing product seeding for text reviews.
The results in 21 days
Products Sent
330
Reviews Submitted
312
Average Stars
4.7/5
Would Recommend
97%
With Octoly, we found the perfect value of affordable pricing structure compared to the number of reviews. The reviews received were all very thorough which is highly important when consumers are in the decision-making process. Octoly allows us to spread awareness of our brand and our products to a new contact list which we may not have otherwise had access to.
Paul Connors
Vice President – Head of Premium Division at AMOREPACIFIC
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