Skip to content
Logo Skeepers
Open mobile menu button
Leveraging Micro-Influencers for Live Shopping Success​
Boost your brand awareness Live Shopping

Leveraging Micro-Influencers for Live Shopping Success​

Would you like to increase the audience for your live shopping sessions and turn them into a more effective sales channel? One of the most important pieces of advice we share with our live shopping platform to our customers is the one you can read in the title of this article: collaborate with micro-influencers.

We’re going to explain the benefits of this approach and deliver 4 tips for creating more engaging live shoppings thanks to micro-influencers.

Why live-shop with micro-influencers?

Let’s start by reminding ourselves what live shopping is: an online event in which hosts present live products to an audience of consumers. Live shopping is teleshopping 2.0.

Teleshopping… but across channels!

Unlike traditional teleshopping, live shopping gives viewers the opportunity to:

  • Interact live with presenters via the chat module;
  • Buy the products presented in just a few clicks.
Live Shopping session on Monoprix Live

Brands can broadcast lives on their e-commerce sites and social networks. Events are generally accessible via a replay, generating sales well beyond the duration of the live event.

Live shopping sessions are relatively quick and easy to organize. This is one of the reasons for their success. All you need is a smartphone, one or more animators and a moderator to manage the chat. Lives can be organized in-store, so there’s no need to invest in a studio.

More and more brands are calling on micro-influencers to co-host live shoppings. Mixing influencer marketing and live shopping has several advantages:

  • More spectators. Beforehand, the influencer promotes the event and attracts his or her own audience. Note that the community of a micro- or nano-influencer is a niche community. So, by correctly targeting the micro-influencer, you’re targeting consumers who will be interested in your products and therefore potentially ready to buy.
  • More dynamic shows. The participation of one or more micro-influencers alongside the host makes for more dynamic sessions, and more entertaining and entertaining exchanges.
  • More authentic programs. Micro-influencers are content creators whose success is based on the authenticity and closeness they are able to establish with a human-sized, highly engaged audience. Working with micro-influencers adds an extra dose of authenticity and humanity to your live shows.
Live Shopping session hosted by Alex Goude for Micromania-Zing

Our 4 tips for successful live shopping with micro-influencers

Tip 1 – Choose influencers who are ambassadors for your brand

We recommend selecting micro-influencers whose values, style and audience match your brand’s image and objectives. This alignment will make your live shopping sessions more authentic and guarantee the quality of the collaboration.

The number of followers is not the main criterion of choice. An influencer’s strength lies above all in his or her power . . . of influence, in other words, in his or her ability to engage his or her audience. Choose influencers with active, receptive audiences. This can be measured by analyzing the number of likes, interactions, comments on social networks.

A few additional recommendations:

  • Choose influencers who are comfortable behind the camera, so target video content creators. 
  • Evaluate the quality of content produced by influencers on their social networks to verify their level of expertise.

Last but not least, we invite you to discover our influencer marketing platform. It enables you to manage all your influencer marketing activities in one place:

  • The selection process for influencers meeting your criteria. Several thousand content creators are registered on the platform.
  • Contractualization of collaborations with selected influencers and all administrative aspects.
  • Exchanges with the influencers with whom you collaborate.

Tip 2 – Clearly define the objectives of the collaboration

It’s a simple but important piece of advice. . . The success of the collaboration depends first and foremost on a mutual understanding of the objectives of the operation. Do you want to increase awareness of your live sessions? Increase brand awareness? Launch a new product? Boost sales?

Be transparent with the influencers you’re about to collaborate with. This will enable everyone to be on the same page, and the influencers to adapt their content and communication accordingly. We advise you to organize discussion sessions before the live shopping event, to brief influencers on how the live event will run and what you expect from them.

Tip 3 – Invite the influencer to take part in live shopping in one of your boutiques or at your headquarters

You can organize the live shopping session remotely, by inviting the influencer to participate from home, via videoconference. But we advise you to invite the influencers on site, either in a boutique or at your company’s offices.

This requires a little more logistics and slightly increases the operation’s budget, but it’s well worth the investment. 

On the one hand, you strengthen your bond by meeting them face-to-face, and on the other, your relationship will appear more human to users during the live event. Californian beauty brand Benefit Cosmetics understood this when it invited Léna Mahfouf, known as Léna Situations on its social networks, to host a live shopping session.

Léna Mahfouf hosts Live Shopping for Benefit Cosmetics on Sephora TV

Tip 4 – Use the FAQ format to engage and provide transparency

To take full advantage of the benefits of live shopping, you need to be able to keep users on the edge of their seats. Although classic, the Frequently Asked Questions (or FAQ) format remains highly effective. Especially as it’s easy to integrate into the flow of a live shopping session whether in the middle or at the very end. 

An FAQ engages users by encouraging them to ask questions about your brand, collaborations, product usage, recommendations. . . The possibilities are endless. This question-and-answer format is particularly well suited to lives organized with guests.


Organizing live shoppings with content creators and micro-influencers will help you develop the performance and quality of your sessions. We strongly encourage you to give it a try. To find out more, we invite you to read our article 12 tips for increasing sales through live shopping. In it, you’ll discover our tips on how to make your live shoppings powerful sales levers and energizing events.

New call-to-action

Découvrir nos solutions !