Discover our case studies
95%
Average Post Rate
98%
Average Recommendation Rate
About
Gisou, founded by Negin Mirsalehi and Maurits, is more than just a haircare brand – it’s a heartfelt venture born from a deep-rooted love for bees, haircare, and natural beauty. Drawing inspiration from Negin’s six-generation beekeeping heritage, Gisou crafts exquisite haircare products infused with the finest, sustainably sourced ingredients from the Mirsalehi Bee Garden.
Their goal
- To reach more and more people and increase brand visibility in a competitive market
In April of last year, when we introduced our honey-infused lip oil at Sephora, it gained significant traction, sparking a viral moment for our brand. This product launch garnered widespread attention, particularly through our campaign with Skeepers, generating excitement among consumers eager to experience our honeyinfused offerings.
Challenge
- Repurposing the Content
Skeepers offered a comprehensive influencer marketing solution that streamlined Gisou’s gifting process and facilitated their outreach to micro and nano influencers. Through Skeepers, the brand was able to unlock influencer marketing in new countries where they had established customer relationships. This partnership enabled Gisou to broaden their community engagement efforts and connect with influencers across various tiers. Gisou’s signature products, including the honey-infused hair oil, lip oil, and face oil, are highly sought-after for influencer gifting. Continuously seeking to introduce more individuals to these beloved products, Gisou consistently runs influencer marketing campaigns for both their forever favorites and new launches.
Gisou experienced a significant surge in community engagement, with a multitude of creators, ranging from nano to macro influencers, enthusiastically joining the platform to align with the brand and promote its offerings across social media channels. An increasing number of creators are now proactively reaching out to the Gisou team via messages and on Skeepers, expressing their enthusiasm and eagerness to collaborate. This influx also includes newcomers who, despite not having prior interactions, express a desire to become part of the community. Gisou seizes these opportunities through Skeepers, signaling a growing community that is deeply engaged and loyal.
Gisou leverages content provided by its brand ambassadors across various channels, including social media platforms, and their official website. Their primary focus lies on TikTok, where Gisou stands as one of the leading luxury hair care brands with a robust community. With Skeepers’ influencer marketing solution, Gisou sustains engagement within this community through strategic gifting initiatives and content collaborations.
When it comes to briefing influencers, Gisou has mastered the approach. They provide influencers with visual references and guidelines while also allowing them the freedom to infuse their own personality and creativity into the content, ensuring it resonates with their audience. Gisou prioritizes maintaining the authenticity of the content, refraining from scripting it, and instead, offering additional product information to ensure clarity for viewers.
They guide influencers on the correct usage of products, showcasing multiple ways to use them, highlighting their advantages and health benefits, among other details. The user-friendly interface of Skeepers enabled Gisou to automate their influencer outreach, scale their gifting efforts, and expand their influencer network globally. With Skeepers, Gisou gained access to a diverse pool of creators and enhanced their brand engagement across different social media platforms.
I think in influencer marketing, it’s crucial to prioritize fostering a genuine connection with your community. Building a special bond and nurturing brand loyalty are paramount to ensuring active engagement. Ultimately, the authentic relationships forged with your community hold greater significance than sheer metrics or key performance indicators. Long-term community bonding remains the cornerstone of success in influencer marketing.
Results
Gisou and Skeepers partnered to seed products into the hands of creators to drive brand awareness and authentic reviews. By leveraging the Skeepers community, Gisou generated 2,582 authentic text reviews on Sephora.com across 6 different markets. In the US alone, they ran 12 campaigns which captured a total of 1900+ submissions and an average star rating of 4.8 out of 5.
In Europe, they activated 37 campaigns with an average recommendation rate of 99% and average ship to post rate of 94%. Since partnering with Skeepers, Gisou has witnessed significant growth in their influencer marketing endeavors. The adoption of Skeepers’ solution has led to a marked increase in earned media value (EMV) and engagement rates for Gisou’s influencer campaigns. By collaborating with nano and micro influencers, Gisou has successfully cultivated an authentic community around their brand, driving brand loyalty and fostering long-term customer relationships. The viral moments generated by influencer content on platforms like TikTok have further amplified Gisou’s brand awareness and product visibility, resulting in sustained growth and expansion for the brand.
Get Real about your influence
