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METLIFE – The voice of the customer: the strategic focus and tactical strength of MetLife’s competitiveness

Uncategorized

METLIFE – The voice of the customer: the strategic focus and tactical strength of MetLife’s competitiveness

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31 aug. 2021

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METLIFE – The voice of the customer: the strategic focus and tactical strength of MetLife’s competitiveness

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METLIFE – The voice of the customer: the strategic focus and tactical strength of MetLife’s competitiveness

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TikTok Spark Ads, Simplified: The Ultimate Guide with Skeepers

It’s not new! TikTok has been thriving under the influence of GenZ/millennials, fueled by UGC, influencer content and a scroll-stopping algorithm. And to be honest, both brands and creators are cashing in on the hype. At the heart of its advertising success is Spark Ads, a native ad format that lets brands boost organic content...

How to Sell Smarter with TikTok Shop and UGC

Let’s be honest, people don’t come to TikTok to be sold to. They come to be entertained, inspired, and influenced. But somewhere between a GRWM and a product review, a new kind of commerce has taken hold. One that turns authenticity into sales and creators into storefronts. TikTok Shop and user-generated content (UGC) is a...

How Are Beauty Brands Making the Most Out of Influencer Gifting?

In the beauty world trends move fast and shoppers crave real results before they commit. Influencer gifting has therefore become more than just a goodwill gesture. It’s a strategic engine for content, conversion, and community. The beauty category is uniquely visual and emotionally charged. Consumers want to see products in action, understand how they perform...