Brand communities Archives - Page 3 of 16

What’s Next After Customers’ Big Shift to Digital? (Retail Talk)

As we prep for the busiest season in retail in an already exceptional year, our latest panel talks about what’s to come for the industry. The pandemic left little choice to both customers and companies in their embrace of digital. Now that your customers have gone digital – what’s next?

Jan 06, 2024

Community Decoded: Lululemon’s Mix of Offline & Online Engagement

This is Community Decoded #3, our monthly series on brands who are switching to a community-first model. If you’re new here, read up on our Glossier and Nike breakdown. This month we’re analysing Lululemon, one of the world’s biggest athleisure and community-led companies.

Jan 06, 2024

Best Community Hub win goes to TokyWoky and Superdrug at Glossy Awards

I’m very excited to share that we won “Best Community Hub” with Superdrug at the 2020 Glossy Awards! Many thanks to our partners at Superdrug!

Jan 06, 2024

Nelly launches a community for young fashionistas with TokyWoky

Nelly, one of the Nordic’s top online fashion brands and retailers, is launching its customer community called the Nelly Lounge.

Jan 06, 2024

The Sole Supplier: Building the UK’s Most Engaged Sneaker Community

If you’re a sneaker fan, The Sole Supplier is one of the best online destinations in the UK. Over 3 million people every month rely on the platform to find their next best pair of footwear. They’re also a prime example of how community building can generate brand credibility and customer engagement. I got to sit...

Jan 06, 2024

9 Tips for Hosting Great Online Customer Events

Customer events are one of the best ways to increase loyalty, engagement, and build a brand community. They’re more effective than contests, freebies or discounts when it comes to generating brand love.

Jan 06, 2024

Community Decoded: 5 Ways Nike Wins With Community Marketing

In our new episode of Community Decoded, we’re exploring the world’s biggest community of athletes and sneaker fans. Nike is the #1 sports brand in the world (worth $37B), the most followed brand on social media (90M on Instagram), and community is at the core of their powerful brand strategy.

Jan 06, 2024

KICKS Beauty Talks Community Launches With TokyWoky

KICKS, the leading beauty retailer in the Nordics, has teamed up with community platform provider TokyWoky to create a community space for their best customers and fans.

Jan 06, 2024

COVID-19: Why Community-Driven Brands Succeeded Where Others Failed

As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.

Jan 06, 2024

How Kiabi drove sales up by gathering and engaging its customer community.

In the last year, we’ve had the opportunity to work with Kiabi, one of France’s leading fashion retailers, on building their customer community. Kiabi’s focus and dedication has allowed us to build the bases of a strong, authentic and engaged community.

Jan 06, 2024

How Carrefour launched one of the largest Grocery Retail communities in a matter of months.

In the last months, we’ve had the privilege of working with Carrefour on one of our most ambitious community project yet. Scoping, building and launching a global community for one of Europe’s leading retailers was, in fact, one of our most exciting challenges.

Jan 06, 2024

How Veepee grew its community from 0 to 80k+ members in two weeks.

Early March, Veepee broke our all-time record in terms of community growth going from 0 to 80k+ members in less than two weeks.

Jan 06, 2024

Brand communities

What&#8217;s Next After Customers&#8217; Big Shift to Digital? (Retail Talk)

Community Decoded: Lululemon&#8217;s Mix of Offline &#038; Online Engagement

Best Community Hub win goes to TokyWoky and Superdrug at Glossy Awards

Nelly launches a community for young fashionistas with TokyWoky

The Sole Supplier: Building the UK&#8217;s Most Engaged Sneaker Community

9 Tips for Hosting Great Online Customer Events

Community Decoded: 5 Ways Nike Wins With Community Marketing

KICKS Beauty Talks Community Launches With TokyWoky

COVID-19: Why Community-Driven Brands Succeeded Where Others Failed

How Kiabi drove sales up by gathering and engaging its customer community.

How Carrefour launched one of the largest Grocery Retail communities in a matter of months.

How Veepee grew its community from 0 to 80k+ members in two weeks.

What’s Next After Customers’ Big Shift to Digital? (Retail Talk)

Community Decoded: Lululemon’s Mix of Offline & Online Engagement

The Sole Supplier: Building the UK’s Most Engaged Sneaker Community