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TikTok Spark Ads, Simplified: The Ultimate Guide with Skeepers

It’s not new! TikTok has been thriving under the influence of GenZ/millennials, fueled by UGC, influencer content and a scroll-stopping algorithm. And to be honest, both brands and creators are cashing in on the hype.   At the heart of its advertising success is Spark Ads, a native ad format that lets brands boost organic content...

May 26, 2025

How to Sell Smarter with TikTok Shop and UGC

Let’s be honest, people don’t come to TikTok to be sold to. They come to be entertained, inspired, and influenced. But somewhere between a GRWM and a product review, a new kind of commerce has taken hold. One that turns authenticity into sales and creators into storefronts.  TikTok Shop and user-generated content (UGC) is a...

May 16, 2025

How Are Beauty Brands Making the Most Out of Influencer Gifting?

In the beauty world trends move fast and shoppers crave real results before they commit. Influencer gifting has therefore become more than just a goodwill gesture. It’s a strategic engine for content, conversion, and community.  The beauty category is uniquely visual and emotionally charged. Consumers want to see products in action, understand how they perform...

Apr 03, 2025

The Role of Micro and Nano Influencers in Product Reviews

There was a time (emphasis on was)  when influencer marketing meant hiring a big time celebrity to hold your product next to their face and get photographed. But times are not the same and influencer marketing is not what it used to be. For every Kylie Jenner that charges $1.8M per post, there are numerous...

Jan 20, 2025

Top UGC Trends to Watch in 2025

As we step into the new year, how can we not talk about the up and coming trends in UGC? 2025 promises to be the year when consumer voices take center stage. UGC has become the backbone of e-commerce success, with reviews, visual proof, and authentic feedback driving trust, engagement, and conversions like never before. ...

Dec 10, 2024

Amplify Customer Voices: Collect UGC Before the Holiday Rush

The holiday season is a critical time for e-commerce, with brands vying for attention in an exceptionally competitive landscape. Shoppers are bombarded with choices, so capturing their trust and standing out is more challenging than ever. UGC in this case showcases real experiences that strengthen social proof, making it a powerful tool to boost engagement...

Oct 29, 2024

How to Improve Social Footprint with UGC?

User-Generated Content (UGC) has become the focal point of marketing strategies across industries, especially on social media platforms. Any content—whether it be images, videos, text, or reviews—created by people, rather than brands qualifies as UGC. It isn’t just light on the pockets but is also perceived as more authentic and trustworthy by consumers. Leveraging UGC...

Aug 07, 2024

How Do Reviews Boost Conversion Rate?

Today customer reviews have become a cornerstone of shopper engagement strategies, significantly impacting consumer behavior and business success. This post delves into the key role that reviews play in boosting conversion rates, transforming casual browsers into committed buyers.  By understanding the power of customer feedback, businesses can unlock new levels of engagement and sales effectiveness....

Aug 06, 2024

Leveraging Micro-Influencers for Live Shopping Success

Would you like to increase the audience for your live shopping sessions and turn them into a more effective sales channel? One of the most important pieces of advice we share with our live shopping platform to our customers is the one you can read in the title of this article: collaborate with micro-influencers. We’re...

Feb 23, 2024

Customer Reviews: Key Insights from our 2024 Study

We have analyzed more than 26 million brand and product reviews published between October 2021 and November 2023 to identify the main trends. The results speak for themselves. Customer reviews are more important than ever, and there is no doubt that they influence purchasing decisions. This applies to all the sectors covered in our study: Fashion & Apparel,...

Feb 20, 2024

From Unboxing to Reviews: The Evolution of E-Commerce Video Content

E-commerce video content has emerged as a dominant force in e-commerce, reshaping the way consumers engage with brands and products online. With the proliferation of smartphones and social media platforms, consumers are increasingly turning to video to inform their purchasing decisions. From product demonstrations to testimonials, video content offers a dynamic and immersive way for...

Feb 15, 2024

Navigating the Do’s and Don’ts of Gifted Reviews

In recent times, consumers heavily rely on the recommendations of others when making purchasing decisions, whether it’s choosing a smartphone, selecting cookware, or booking accommodations. Before making a purchase, they prioritize reading reviews to ensure a thorough understanding of both the positives and negatives associated with a product. This is where gifted reviews come handy....

Feb 02, 2024

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