Redesign and Challenge Your Products Archives

The Best And Worst Times To Survey Your Customers

At the time of inbound marketing, we’re all a little data crazy. There appears to be a KPI metric for every situation, so we do our best to collect and make sense out of them all. Data is great and necessary for your business, but it’s also important to spend time collecting the right data....

Sep 16, 2021

How Skeepers measures satisfaction after an iAdvize conversation

On the one hand, the European leader of conversational marketing. On the other, one of the most complete customer knowledge solutions on the market. A collaboration between iAdvize and Skeepers therefore makes perfect sense. Discover how Skeepers allows to measure user satisfaction immediately after a conversation via iAdvize. iAdvize, a multi-channel conversational tool iAdvize is...

Jul 06, 2020

How does Meetic improve its Customer Experience?

Meetic has been using MyFeelBack’s solution for almost two years. An opportunity to take a look at the famous online dating platform’s customer knowledge strategy. Meetic is the perfect example of how customer knowledge can play an essential role in the continuous improvement of customer service. Meetic’s customer knowledge and customer experience: a love affair...

Jan 21, 2020

Enriching your personas in Adobe Campaign Standard (ACS)

Adobe Campaign Standard (ACS) enables you to create ultra-targeted marketing campaigns — but to do this, you’ll need to have enough information about your contacts. The more data you have, the more complete your personas (or audience segments) in Adobe Campaign will be. As you’ll see in this article, surveys are a valuable tool that...

Mar 14, 2019

How do leading insurance companies use customer knowledge?

Within the last decade, customer knowledge has become a significant marketing resource used to support research, promote innovation, and help uncover new market opportunities. As defined in several books about customer-centric marketing, customer knowledge refers to understanding your customers, their needs, wants and aims as essential for aligning your processes, products and services in order to build real customer relationships. Since the...

Jan 17, 2017

How Focusing on Customer Feedback Improves Walmart's Outlook

For years, Walmart – America’s largest retailer and supermarket chain – has been labeled with the distinction of providing the worst customer service in retail. In 2007, it scored a dismal 68 out of 100 on the American Customer Satisfaction Index (ASCI), a rating it has more or less maintained ever since. Likewise, the company’s...

Jan 25, 2016

Redesign and Challenge Your Products