Sol De Janeiro

1 mn

15 may. 2020

par Marine Aubagna

Index

How Sol de Janeiro increased brand awareness and sales thanks to YouTube and Instagram influencers.

Catching Influencers’ Attention and Generating Sales

The Goal

Brazilian-inspired beauty brand, Sol de Janeiro, had two objectives: raise brand awareness and generate sales. With that in mind, the brand had to market the right products to the right audience.

The Solution

Thanks to Octoly, Sol de Janeiro amplified its visibility on YouTube and Instagram in a short time frame. The company could easily keep track of all the interactions with each of the activated micro-influencers.

To monitor the performance of the campaigns, Sol de Janeiro provided influencers with tracked links and promo codes. It could then study what worked and adjust the following campaigns. The company’s test-and-learn method generated 823 Influencer posts with a 4.04% engagement rate.

The results in 1 year

Influencer Posts

823

Reach

10M

Interactions

580K

Engagement

4.04%

We are a small startup with a limited budget, so when we discovered Octoly, we were thrilled that we could reach influencers in a cost-effective way. We’ve been very happy with the result! Thank you Octoly for bringing brands and influencers together!

Heela Yang

Co-Founder of Sol de Janeiro

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