Did you know that influencer marketing is projected to surpass $480 billion in value by 2027? More than 50 million people around the world call themselves influencers as per Goldman Sachs. 57% GenZ want to become influencers with 53% looking at this as a logical career option. This trend shows that consumers are changing the way they find, check...
Did you know that influencer marketing is projected to surpass $480 billion in value by 2027? More than 50 million people around the world call themselves influencers as per Goldman Sachs. 57% GenZ want to become influencers with 53% looking at this as a logical career option.
This trend shows that consumers are changing the way they find, check out, and decide to buy products or services. Across every industry, influencers have become the trusted voices that guide these decisions.
This is why you see brands turning to genuine influencer partnerships to make a real impact. One of the most innovative strategies emerging in this space is influencer gifting.
Influencer gifting goes beyond endorsements, it’s about building lasting relationships by providing influencers with products they truly love, in exchange for honest, authentic content.
In this post, we’ll explore why integrating an Influencer Gifting Platform into your marketing strategy is the need of the hour.
But first, what is an Influencer Gifting Platform?
In simple terms, an Influencer Gifting Platform is a dedicated digital solution that streamlines the process of connecting brands with social media influencers through product gifting.
It serves as a centralized hub where brands can discover, engage, and collaborate with influencers, ensuring a smooth and measurable gifting experience.
How Does it Work?
- Discovery: Brands search for influencers who align with their values and target audience, through platforms such as Skeepers, using built-in filters and analytics to find the perfect match.
- Outreach: The platform facilitates personalized outreach, enabling brands to send tailored messages and offers directly to potential influencer partners.
- Gifting: Once an influencer agrees, the platform manages the logistics—organizing product shipments and tracking delivery.
- Tracking: Post-gifting, the platform monitors the influencer’s content and engagement, providing valuable insights and performance metrics for the campaign.
The primary goal of an Influencer Gifting Platform is to build strong, authentic relationships between brands and influencers. By simplifying the gifting process, it empowers brands to generate genuine, user-driven content that resonates with audiences. This builds trust, and ultimately drives engagement and sales.
The Benefits of an Influencer Gifting Platform
During peak shopping seasons, sale periods, holidays, etc. influencers are the authority on what to buy. Forrester analysts found that 68% of U.S. adults under 34 say that social media posts from brands and influencers influence their holiday shopping choices. That’s way more impact than old-school ads like TV commercials, online videos, or podcasts. Here are some more benefits:
Streamlined Process
An Influencer Gifting Platform simplifies the entire process. From identifying the right influencers to managing outreach, gifting products, and tracking campaign performance, it does it all.
This centralized approach replaces the need for cumbersome spreadsheets and endless email threads.
Cost-Effectiveness
Traditional influencer marketing can be expensive and resource-intensive. By automating logistics and communication, an Influencer Gifting Platform helps reduce costs and ensures a higher return on investment.
Enhanced Authenticity
Genuine product gifting encourages influencers to share honest, heartfelt content. When influencers are truly excited about the products they receive, the resulting content is more authentic and relatable.
Increased Engagement
Authentic influencer collaborations foster higher levels of audience engagement and social proof. An Influencer Gifting Platform facilitates these partnerships and provides valuable insights into content performance. This enables brands to refine their strategies and drive even greater engagement.
How an Influencer Gifting Platform Enhances Your Marketing Strategy
In the early days, brands would flock to magazines to sponsor their products or add them to their monthly list of shopping guides. Now times have changed. And so have the customers. Most brands recognise this shift and are now partnering with Influencer gifting platforms like Skeepers for cost effective ways to reach their audience. But how does it improve your marketing?
Boosting Social Media Reach
An Influencer Gifting Platform empowers your brand to reach a wider audience by leveraging influencers’ robust social media presence. When influencers share authentic content featuring your product, it amplifies your brand’s visibility across multiple platforms. This organic sharing creates a ripple effect, driving increased engagement and extending your reach far beyond traditional advertising channels.
Bare Home is a brand offering comfortable and affordable bedding. In order to increase their visibility the brand partnered with Skeepers to support their influencer gifting strategy. They aimed to partner with influencers that produced high quality content. They themed their content in various styles based on seasonal themes, festive, holidays, etc. With the creative freedom they their influencers, they were able to generate unique and creative content for their gifted products.
In a year they generated over 450 influencer posts that achieved 1.8M impressions and 300K+ interactions on social media. On Instagram alone they achieved a reach of 170K. Their outstanding engagement rate of 3.92% is higher than the industry average of 1.53%.
Building Trust
Authenticity is key in today’s marketing landscape. Genuine influencer endorsements, born from carefully curated gifting campaigns, resonate deeply with consumers.
In fact, 69% of consumers trust recommendations from influencers over information directly from brands. Additionally, 86% of consumers say authenticity is important when deciding which brands to support.
When influencers share their honest experiences with your product, it builds credibility and fosters trust, making potential customers more likely to choose your brand over the competition.
Synergy with Other Campaigns
Integrating an Influencer Gifting Platform into your marketing strategy creates a seamless synergy with your broader campaigns. Whether you’re launching a new product, rolling out a seasonal promotion, or amplifying a social media campaign, influencer gifting acts as a powerful complement. It enhances overall campaign effectiveness by delivering authentic reviews that support your brand’s narrative and drive measurable results.
Drybar, a haircare brand, wanted to have a consistent flow of reviews for their hero and evergreen products to increase conversion. Skeepers offered Drybar a centralized platform to streamline and optimize review collection for product launches, best-sellers, and seasonal items.
The platform’s real-time review analysis provided valuable insights into customer preferences and product performance, allowing Drybar to adapt and refine their strategy based on direct consumer feedback.
A spokesperson from Drybar said, ”Gifted reviews are such an important part of the marketing funnel to influence purchasing decisions”.
Conclusion
In summary, an Influencer Gifting Platform offers a unique approach to modern marketing by streamlining influencer outreach, reducing costs, enhancing authenticity, and boosting engagement. We’ve explored how these platforms can extend your social media reach, build trust, generate valuable user content, and integrate seamlessly with broader campaigns. Real-world success stories and best practices have proven that a strategic gifting approach leads to impactful, measurable results.
Now is the time to elevate your marketing strategy. Embrace the power of an Influencer Gifting Platform like Skeepers and transform your influencer partnerships into authentic, growth-driving collaborations.
