Community Decoded: Little Red Book’s Social Commerce Playbook
Little Red Book (or RED) is China’s biggest social commerce app, with over 6,000 brands selling on the platform (including many international brands). Everything RED does fits its 3 C strategy: “Commerce, Content and Community”. To differentiate from its many competitors, they prioritize the social aspect of their app over commerce. Unsurprisingly, their approach to...
Jan 06, 2024