Brand Communities Archives - Page 2 of 16

Nelly launches a community for young fashionistas with TokyWoky

Nelly, one of the Nordic’s top online fashion brands and retailers, is launching its customer community called the Nelly Lounge.

Jan 06, 2024

The Sole Supplier: Building the UK’s Most Engaged Sneaker Community

If you’re a sneaker fan, The Sole Supplier is one of the best online destinations in the UK. Over 3 million people every month rely on the platform to find their next best pair of footwear. They’re also a prime example of how community building can generate brand credibility and customer engagement. I got to sit...

Jan 06, 2024

9 Tips for Hosting Great Online Customer Events

Customer events are one of the best ways to increase loyalty, engagement, and build a brand community. They’re more effective than contests, freebies or discounts when it comes to generating brand love.

Jan 06, 2024

Community Decoded: 5 Ways Nike Wins With Community Marketing

In our new episode of Community Decoded, we’re exploring the world’s biggest community of athletes and sneaker fans. Nike is the #1 sports brand in the world (worth $37B), the most followed brand on social media (90M on Instagram), and community is at the core of their powerful brand strategy.

Jan 06, 2024

KICKS Beauty Talks Community Launches With TokyWoky

KICKS, the leading beauty retailer in the Nordics, has teamed up with community platform provider TokyWoky to create a community space for their best customers and fans.

Jan 06, 2024

COVID-19: Why Community-Driven Brands Succeeded Where Others Failed

As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.

Jan 06, 2024

5 Brand Community Tactics From The Ordinary

The Ordinary is one of the most popular and recommended skincare brands of the last few years. Especially popular on TikTok and YouTube, the brand was the most researched cosmetics brand online in 2020. Although they’ve done zero paid publicity, The Ordinary managed to become a cult favourite and has been smartly leveraging its community...

Jan 06, 2024

Interview: How Harley-Davidson Built a Community of One Million Fans

Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it. For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.

Jan 06, 2024

Community Decoded: Little Red Book’s Social Commerce Playbook

Little Red Book (or RED) is China’s biggest social commerce app, with over 6,000 brands selling on the platform (including many international brands). Everything RED does fits its 3 C strategy: “Commerce, Content and Community”. To differentiate from its many competitors, they prioritize the social aspect of their app over commerce. Unsurprisingly, their approach to...

Jan 06, 2024

Community Decoded: How Glossier’s Community Strategy Works

Welcome to the first episode of Community Decoded! Our new blog series for brands who want to build and grow their brand community.

Jan 06, 2024

6 Predictions for Retail and Community in 2021

It’s an understatement to say the world looked very different when I made last year’s list. If I was expecting an overall acceleration of community projects, I thought historical brands would likely have delayed adoption. Then, the pandemic struck and the industry turned upside down. Brands lost direct access to customers and we started shopping...

Jan 06, 2024

TokyWoky and Superdrug win Best Customer Insights Strategy

I’m happy to announce we won “Best Customer Insights Strategy” with Superdrug at the 2021 Modern Retail Awards! Just a few months after winning “Best Community Hub” at the Glossy Awards, we’re especially grateful to highlight how community insights can inform teams across the organization, helping brands like Superdrug adapt to a difficult year.

Jan 06, 2024

Brand Communities

Nelly launches a community for young fashionistas with TokyWoky

The Sole Supplier: Building the UK&#8217;s Most Engaged Sneaker Community

9 Tips for Hosting Great Online Customer Events

Community Decoded: 5 Ways Nike Wins With Community Marketing

KICKS Beauty Talks Community Launches With TokyWoky

COVID-19: Why Community-Driven Brands Succeeded Where Others Failed

5 Brand Community Tactics From The Ordinary

Interview: How Harley-Davidson Built a Community of One Million Fans

Community Decoded: Little Red Book&#8217;s Social Commerce Playbook

Community Decoded: How Glossier&#8217;s Community Strategy Works

6 Predictions for Retail and Community in 2021

TokyWoky and Superdrug win Best Customer Insights Strategy

The Sole Supplier: Building the UK’s Most Engaged Sneaker Community

Community Decoded: Little Red Book’s Social Commerce Playbook

Community Decoded: How Glossier’s Community Strategy Works