Brand Communities Archives - Page 3 of 16

Lockdown: What Online Shoppers Want To Know [January Update]

Last updated: 05/01/2020. As the UK and other countries enter a new lockdown, shoppers are left with many questions about orders they made or were planning on making. To help your team anticipate customer needs during this new period, we’re listing the most frequently asked questions by online shoppers right now.

Jan 06, 2024

Community Decoded: How Outdoor Voices Builds a Community-First Brand

Outdoor Voices is part of a new generation of Direct-To-Consumer brands that puts building a brand community at the core of its strategy. The goal is twofold : increase customer loyalty and accelerate growth through brand advocacy.

Jan 06, 2024

TokyWoky & Superdrug nominated for Best Customer Insights Strategy

Some exciting news: Just 4 months after our Best Community win with UK beauty retailer Superdrug at the Glossy Awards, we’re now nominated for Best Customer Insights Strategy!

Jan 06, 2024

Next Gen Loyalty for Retail: the Power of Community

This article is aimed at CMOs, Loyalty & CRM Directors and anyone else who feel they’re not doing enough to retain, delight and leverage their customers. We’ve written it to explain what we think next-gen loyalty looks like for retail in a 10-min read.

Jan 06, 2024

Community Decoded: LEGO’s Brand Community Strategy

New month, some new branding for this series, and of course a new community to analyse. Today, we’re diving deep into the community strategy of the world’s favorite toy brand. Read on to learn how Lego gets it right when it comes to independent fan communities, UGC challenges and co-creation.

Jan 06, 2024

The Problem with Building Your Brand Community on Social Media

One of the more frequent questions I get on building a brand community is “why can’t I just build it on social media?”.

Jan 06, 2024

What’s Next After Customers’ Big Shift to Digital? (Retail Talk)

As we prep for the busiest season in retail in an already exceptional year, our latest panel talks about what’s to come for the industry. The pandemic left little choice to both customers and companies in their embrace of digital. Now that your customers have gone digital – what’s next?

Jan 06, 2024

Community Decoded: Lululemon’s Mix of Offline & Online Engagement

This is Community Decoded #3, our monthly series on brands who are switching to a community-first model. If you’re new here, read up on our Glossier and Nike breakdown. This month we’re analysing Lululemon, one of the world’s biggest athleisure and community-led companies.

Jan 06, 2024

TokyWoky release: Community Blog, Wiki, and a fresh new look

The TokyWoky product team has been hard at work on a new version of the community platform to keep improving the way your brand community engages and grows with you. Our new release includes some highly expected new features (the community blog! The wiki!), a sleeker design, and lots of UX improvements.

Jan 06, 2024

How Kiabi drove sales up by gathering and engaging its customer community.

In the last year, we’ve had the opportunity to work with Kiabi, one of France’s leading fashion retailers, on building their customer community. Kiabi’s focus and dedication has allowed us to build the bases of a strong, authentic and engaged community.

Jan 06, 2024

How Carrefour launched one of the largest Grocery Retail communities in a matter of months.

In the last months, we’ve had the privilege of working with Carrefour on one of our most ambitious community project yet. Scoping, building and launching a global community for one of Europe’s leading retailers was, in fact, one of our most exciting challenges.

Jan 06, 2024

How Veepee grew its community from 0 to 80k+ members in two weeks.

Early March, Veepee broke our all-time record in terms of community growth going from 0 to 80k+ members in less than two weeks.

Jan 06, 2024

Brand Communities

Lockdown: What Online Shoppers Want To Know [January Update]

Community Decoded: How Outdoor Voices Builds a Community-First Brand

TokyWoky &#038; Superdrug nominated for Best Customer Insights Strategy

Next Gen Loyalty for Retail: the Power of Community

Community Decoded: LEGO&#8217;s Brand Community Strategy

The Problem with Building Your Brand Community on Social Media

What&#8217;s Next After Customers&#8217; Big Shift to Digital? (Retail Talk)

Community Decoded: Lululemon&#8217;s Mix of Offline &#038; Online Engagement

TokyWoky release: Community Blog, Wiki, and a fresh new look

How Kiabi drove sales up by gathering and engaging its customer community.

How Carrefour launched one of the largest Grocery Retail communities in a matter of months.

How Veepee grew its community from 0 to 80k+ members in two weeks.

TokyWoky & Superdrug nominated for Best Customer Insights Strategy

Community Decoded: LEGO’s Brand Community Strategy

What’s Next After Customers’ Big Shift to Digital? (Retail Talk)

Community Decoded: Lululemon’s Mix of Offline & Online Engagement