Reducing Your Customer Costs Archives - Page 2 of 6

Who Benefits from Customer Knowledge? (Hint: everyone!)

Customer knowledge may seem like a very new concept, but in reality, it’s been around as long as businesses have been collecting data on customers. Whenever a marketer, salesperson, CMO, or customer service rep takes the time to find out who their customers are and what they need, they are in the process of collecting...

Jul 10, 2017

6 Best Practices for Getting the Most from Your CRM

The better prepared you are to use your CRM to understand your customers’ needs and preferences, and to be able access that information anywhere anytime, the more likely it is you will be able to generate better customer loyalty, long-term business success, and steadier revenue. As one study has found: Businesses which employ a CRM...

Dec 29, 2016

How to Solve the Biggest Problems with Net Promoter Score

The two most important questions you can ask your customers are: How likely are they to recommend you to a friend or colleague? What is the most important reason for their score? Responses to the first question should fall on a scale of 0 – 10 where 10 is ‘extremely likely’. Responses can then be...

Aug 15, 2016

CRM: The Only Way to Ensure Loyalty

Customers expect timely, knowledgeable support when they have questions or need problems solved. According to the American Express 2012 Global Customer Service Barometer, “Three out of four consumers say they have spent more with a company because of a history of positive customer service experiences. Conversely, over half (55%) … [had] intended to conduct a...

May 31, 2016