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The Role of Micro and Nano Influencers in Product Reviews

The Role of Micro and Nano Influencers in Product Reviews

There was a time (emphasis on was)&nbsp; when influencer marketing meant hiring a big time celebrity to hold your product next to their face and get photographed. But times are not the same and influencer marketing is not what it used to be. For every Kylie Jenner that charges $1.8M per post, there are numerous...

Jan 20, 2025
From Unboxing to Reviews: The Evolution of E-Commerce Video Content​

From Unboxing to Reviews: The Evolution of E-Commerce Video Content​

E-commerce video content has emerged as a dominant force in e-commerce, reshaping the way consumers engage with brands and products online. With the proliferation of smartphones and social media platforms, consumers are increasingly turning to video to inform their purchasing decisions. From product demonstrations to testimonials, video content offers a dynamic and immersive way for...

Feb 15, 2024
The Power of Positive Reviews: Transforming Consumers to Ambassadors 

The Power of Positive Reviews: Transforming Consumers to Ambassadors 

Online reviews have redefined the dynamics of consumer influence and business reputation. Customer feedback on online review platforms stand as a formidable force, granting consumers unparalleled authority in shaping the perception of businesses. Not just that, positive reviews wield significant power, capable of influencing a company&#8217;s bottom line, enhancing brand visibility, and fostering a devoted...

Jan 29, 2024
Customer Reviews: How to Increase their Impact

Customer Reviews: How to Increase their Impact

81% of consumers are concerned about the truthfulness and authenticity of reviews. Which is one of the many reasons we recommend using a platform to collect certified customer reviews. &nbsp; &nbsp;These platforms have other benefits too, including:  &nbsp; This article lists 3 practices that will help you meet these goals using customer reviews.&nbsp; Use a Brand Widget...

May 03, 2023
6 Golden Rules for Responding to Satisfied Customer Reviews

6 Golden Rules for Responding to Satisfied Customer Reviews

Customer reviews have a strong impact on your brand’s reputation and customer retention. Don’t forget that more than 93% of consumers read customer reviews before buying a product.&nbsp; Studies show that consumers who read customer reviews also read the brands’ responses.&nbsp; Today, we’re going to share our golden rules for responding to satisfied customer reviews.&nbsp;...

Apr 06, 2023
Influencer Marketing: 3 Reasons to Use Instagram

Influencer Marketing: 3 Reasons to Use Instagram

Since the beginning of 2022, 26 million people use Instagram in France (Statista, 2022). The social media platform has become key for brands, consumers, influencers, etc., and acts as a digital showcase for all.&nbsp;&nbsp; Whether to share promotional photos, instant videos or to bring influencer marketing campaigns to life, Instagram has become “the place to...

May 11, 2022
SEO: 5 reasons why Google loves video

SEO: 5 reasons why Google loves video

If you do a random search on Google (go on, open a new tab ), I bet at least one video will come up in the organic results. We searched for “Game of Thrones season 8” (we’ve got some fans on the team who are dying to see what happens next&#8230;) and smack in the...

Dec 15, 2021
Consumer Reviews websites: How to Manage E-Reputation

Consumer Reviews websites: How to Manage E-Reputation

Are you looking to optimise your e-reputation? Then you need to manage customer reviews on the Internet and social media. And for good reason, customer reviews are now the main vector of a brand’s digital reputation. This article will explain why and present a few customer review platforms to manage customer feedback at all levels:...

Aug 18, 2021
Customer Reviews are the Future of SEO Marketing

Customer Reviews are the Future of SEO Marketing

Everyone knows that customer feedback is important to gather but some business owners don’t know where that information should be displayed or how it can be integrated into your marketing strategy. Customer Reviews can be posted to your website, social media and thanks to our partnership, in the most popular search engines, increasing your Search...

Jun 15, 2021