Index
How Sol de Janeiro increased brand awareness and sales thanks to YouTube and Instagram influencers.
Catching Influencers’ Attention and Generating Sales
The Goal
Brazilian-inspired beauty brand, Sol de Janeiro, had two objectives: raise brand awareness and generate sales. With that in mind, the brand had to market the right products to the right audience.
The Solution
Thanks to Octoly, Sol de Janeiro amplified its visibility on YouTube and Instagram in a short time frame. The company could easily keep track of all the interactions with each of the activated micro-influencers.
To monitor the performance of the campaigns, Sol de Janeiro provided influencers with tracked links and promo codes. It could then study what worked and adjust the following campaigns. The company’s test-and-learn method generated 823 Influencer posts with a 4.04% engagement rate.
The results in 1 year
Influencer Posts
823
Reach
10M
Interactions
580K
Engagement
4.04%
We are a small startup with a limited budget, so when we discovered Octoly, we were thrilled that we could reach influencers in a cost-effective way. We’ve been very happy with the result! Thank you Octoly for bringing brands and influencers together!
Heela Yang
Co-Founder of Sol de Janeiro
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