For several years now, we’ve heard that email marketing is a thing of the past. Dead, even. But email marketing […]
To build or improve your customer experience strategy, you need to start with the customer journey. Journey mapping is a […]
Employee satisfaction is just as important as customer satisfaction. All studies show that they go hand-in-hand. If your employees are […]
Tourism has been hard-hit by the global pandemic. Today, industry players are gradually recovering and looking for ways to return […]
Since the beginning of 2022, 26 million people use Instagram in France (Statista, 2022). The social media platform has become […]
Trends in influencer marketing have exploded in the last quarter of 2021: TikTok, social commerce, live shopping, video format… The […]
UGC (User-Generated Content) and influencer marketing are the new fields of expression for brands today. But should brands start creating […]
Late last year, the U.S. government announced its commitment to improving the customer experience for all U.S. citizens who use […]
