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Welcome to our library of eBooks, white papers, and guides—your gateway to insights, and expertise. These free-to-download resources are carefully crafted to deepen your knowledge of marketing and customer experience.

Placing Consumers at the Center:

UGC Trends in 2024

It’s no secret that consumer behavior is undergoing a seismic shift, and traditional marketing strategies are no longer the sole keys to unlocking brand success.


Today, users are not just passive consumers; they are active contributors, shaping the narrative and authenticity of the brands they engage with. The paradigm has shifted from being brand-led to consumer-driven, where the real star is User-Generated Content (UGC). Brands are evolving, recognizing that the most compelling stories come from their very own audience.


This eBook explores the profound transformation in consumer behavior and why brands are redirecting their focus toward harnessing the influential force of UGC.

Discover our ebooks

  • Skeepers New Customer Journey
    Get Real with the New Customer Journey

    This comprehensive guide dives deep into the dynamics of the modern consumer journey, providing invaluable insights to help businesses adapt and thrive in this new era.

  • Compliance Blueprint: Navigating Influencer Marketing Laws in Europe

    Unlock the insights and tools within this guide to grasp the intricate landscape of influencer marketing regulations in Europe.

  • Card-Forrester
    B2C Brands Embrace UGC To Spark Interest, Build Trust, And Drive Sales

    This research study, conducted with Forrester, explores the profound influence of UGC, uncovering how brands utilize authentic consumer feedback to spark interest, build trust, and boost sales.

  • Toolkit – Influencer marketing campaigns

    This comprehensive toolkit offers guidance and step-by-step instructions for planning your influencer marketing campaigns

  • 11 Influencer Marketing Trends You Should Know For 2024

    Modern day influencers have become more than just the face of your brand, they are your sales force and your brand ambassadors. In this paper, you explore the significant influence of social media on today's consumer and the transformative potential of influencer-driven commerce.

  • From Stars to Sales: Ratings and Reviews Matter

    If you think consumer behaviour is starting to settle in predictable patterns, prepare to amaze yourself. Our inaugural quarterly report on the power of ratings and reviews reveals a wealth of data on what inspires consumers to shop and leave a review.

  • Placing Consumers at the Center: UGC Trends in 2024

    Consumer behavior is shifting dramatically. Traditional marketing no longer holds the key to brand success and users now contribute actively, reshaping brand narratives. This eBook delves into the transformative shift in consumer behavior and why brands focus on harnessing the influential force of UGC.

  • Exploring the online Home, Garden, and DIY Industry

    In this industry spotlight, we offer you a detailed analysis for the future opportunities and threats for the industry : from rising production costs to the rise of B2B marketplaces and eco-conscious customers. You’ll get all the keys to help you navigate the upcoming years.

  • The Future of Influencer Marketing: what to expect in 2022?

    All the influencer marketing trends in this ebook to help you optimise your influencer marketing strategy!