Live Shopping
Create, stream and manage live shopping events with experts and super brand lovers, to bring you closer to your community
Real time shopping with live engagement
Livestream is the language of today’s generation of buyers. Create engaging high-quality video events to showcase your products and interact with consumers. Our SaaS solution lets you stream to thousands of shopping parties hosted by influencers, ambassadors and experts, while building brand loyalty and monitoring sales. Its high retention rate means participants spend approximately 10 minutes watching these videos, making it unique from in-store or onsite experiences.
Engage your customer community
Live shopping is an acquisition channel in its own right. It enables you to attract new customers – especially if your hosts are key influencers with targeted or large social media followers. Live shopping is also one of the best ways to engage your community as it generates regular traffic of customers consuming content and engaging around products.
Build a deep customer relationship
Live shopping is an essential tool to speak and connect directly to your customers. Organize events with product experts, influencers, or journalists to create a closer bond with your audience and start conversations with your community around your brand, products and services. You can also engage your audience with promotional codes, competitions and live Q&As.
Maximize the impact of your live events
There is more to live shopping campaigns than just the cameras rolling. Maximizing the impact includes preparation and post event follow up. We help you use all your communication channels and social accounts to promote live shopping events beforehand and on the day of the event. Get the most out of the live shopping experience by posting replays across your eCommerce site.
Improve your sales performance
Implement live shopping into your marketing strategy to increase traffic to your e-Commerce site and boost your conversion rate. Bringing together a well-targeted audience with an interest in your products and live event theme provides a great platform for presenting limited quantity items or promotional codes to drive event sales. Live shopping has a high retention rate with participants spending approximately 10 minutes watching a product presentation.
Benefits of
Live Shopping
Humanize your brand with live shopping engagement
Organize live shopping events to create a close bond with customers and communicate about your products all over the world in an authentic way. Your community can chat directly with experts and brand professionals who know the products inside out, and/or an influencer and brand ambassador.
High quality videos
Build the bridge between the online and offline shopping experience. Show live participants how your product works in real time and use promote promotional codes that expire a few hours after the live event has finished to boost sales.
Reduce acquisition costs
Live shopping is a great way to increase your sales while reducing your acquisition costs, giving you huge efficiencies at scale, making it a key e-Commerce lever and one of the most effective promotional strategies for brands
How does it work?
-
Prepare your event
Let people know you’re organizing a live event by launching a 360° communication plan across your channels and social media networks. Simply select the products you want to highlight and choose the right hosts for your theme.
-
Launch your livestream
Film with a smartphone or organize premium live shopping events with video production professionals. In just a few clicks, your live video is ready to stream. Start the session and interact live with your participants.
-
Share your replays
Post replays on your product pages to support and inform buyers on your e-commerce website. You can also create a video gallery and share these replays on both your product pages, as well as social media channels.
-
Live 1:1
Put your customers in touch with a live sales assistant. This personal shopper for your brand can answer all of a customer’s questions authentically and specifically in an authentic way with an exclusive and fully digital service.
Get started with our live shopping solution.
Our experts are here to help get you started or improve your live shopping strategy. Start a conversation with your customers and engage them with your brand through this powerful lever.
Check out our other solutions!
-
Influencer Marketing
Effortlessly discover brand ambassadors, manage gifted reviews, supercharge seasonal promotions, boost product launches, and polish your campaign performance with next-generation influencer marketing.
-
Consumer Videos
Infuse your products with relatable, captivating video stories. Discover the magic of authenticity as influencers breathe life into your brand’s vision through cinematic moments.
-
Customer Data Activation
Deliver personalized content to the right audience through the channels of their choice, enhancing customer relationships, conversion rates, campaign effectiveness, and brand value.
Want to find out more?
Check out our articles
-
Boost your website conversionsRead moreLive Shopping : What is it?Live shopping is a new trend imported from China, where it recorded a 280% growth between 2017 and 2020 (source: McKinsey, 2022), that is rapidly expanding in Europe. 70% of European consumers say that they are interested in live shopping, including 67% of French people (source: Forrester Consulting study, 2022). But what exactly is livestream?... -
Boost your website conversionsRead moreLive Shopping: 12 Tips to Increase Your SaleLive shopping can multiply e-commerce conversion rates by 10, according to a 2021 McKinsey study. The same study also predicts that direct shopping will account for 20% of online sales by 2026. Direct shopping is a huge opportunity for brands, and more and more of them are adopting this marketing lever from China. But how... -
Humanize the Customer JourneyRead moreLive Shopping: Good and Bad PracticesDid you know that 70 % of European consumers are interested in live shopping? For brands, it’s a key solution to promote their products. But you need to understand how it works and how to use it. Read on to discover our 6 best practices and 5 things to avoid at all costs! Live Shopping:...
-
Boost your website conversionsRead moreLive Shopping : What is it?Live shopping is a new trend imported from China, where it recorded a 280% growth between 2017 and 2020 (source: McKinsey, 2022), that is rapidly expanding in Europe. 70% of European consumers say that they are interested in live shopping, including 67% of French people (source: Forrester Consulting study, 2022). But what exactly is livestream?...
-
Boost your website conversionsRead moreLive Shopping: 12 Tips to Increase Your SaleLive shopping can multiply e-commerce conversion rates by 10, according to a 2021 McKinsey study. The same study also predicts that direct shopping will account for 20% of online sales by 2026. Direct shopping is a huge opportunity for brands, and more and more of them are adopting this marketing lever from China. But how...
-
Humanize the Customer JourneyRead moreLive Shopping: Good and Bad PracticesDid you know that 70 % of European consumers are interested in live shopping? For brands, it’s a key solution to promote their products. But you need to understand how it works and how to use it. Read on to discover our 6 best practices and 5 things to avoid at all costs! Live Shopping:...