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Reducing Your Customer Costs

Why UGC is the Recession-proof Strategy Beauty Brands Need

Every industry is head on facing the challenges of the global economic downfall. High inflation rates, rising acquisition costs, fall in purchasing power, etc. are but a few horrors for brands. A recession often brings a shift in consumer behaviour, altering purchase patterns and preferences.  For beauty brands, these periods necessitate a strategic rethinking to...

Dec 01, 2023

Measuring Customer Satisfaction After a Product Return

Retailers with an excellent reputation in customer experience all share one thing: outstanding product returns management. The product returns process is a moment of truth in the relationship between your customers and your brand. Which is why it’s so important to optimise this step if you want to improve your customer experience. A poor returns...

Aug 05, 2021

7 Best Practices for Customer Satisfaction Dashboards

How can you build effective customer satisfaction dashboards? How can you transform customer data into information that your teams can use? What are the best practices to put in place, and the mistakes to avoid? If you’re looking for answers to these questions, you’ve come to the right place. This article explains everything, whether you...

May 05, 2021

CRM Managers: What customer data should you collect first?

Congratulations! You just got a job as a CRM manager. It is now your responsibility to manage your company’s customer relationships, making sure to always keep your marketing objectives in mind. You have a lot to keep track of, and a lot to learn. Most importantly, you need to learn from your customers: who they...

Mar 31, 2021

Company Culture: 25 questions to ask your employees

Company culture goes beyond the norms and rules defined by management and is reflected by the values, standards, and myths that all company members share and experience on a daily basis. In some cases, corporate culture can be represented by 2 separate visions:   To ensure that your desired and perceived images are aligned, and...

Mar 03, 2021

CDP (Customer Data Platform) vs CRM – What's the Difference?

Today, more than ever, companies need a tool to centralise and unify their customer data. This could be CRM software (Customer Relationship Management) or CDP (Customer Data Platform). You’ve probably already heard of CRM, maybe your company already uses one. CDP on the other hand is a more recent and less well-known tool. Some believe...

Nov 03, 2020

3 reasons to integrate MyFeelBack with Splio CRM

You can do a lot of things with Splio, providing you have the necessary customer data at hand, to deploy your use cases. A CRM without data is like a car without petrol. MyFeelBack’s customer knowledge solution has the answer. Thanks to our MyFeelBack <> Splio connector, you can enrich your Splio CRM data in...

Jul 14, 2020

3 best practices to take your Zendesk use to the next level

Zendesk is a leader on the CRM market. The ticket management software allows you to manage customer interactions at your various brand touchpoints. A complete and powerful solution, Zendesk offers a wide range of products covering all the main CRM and marketing use cases. If you are reading this, you are probably looking for ways...

May 11, 2020

3 Crucial Steps to Creating a Customer Centric Business

Although much has been written about the benefits of customer-centricity, less clear is how to actually create a business culture that is truly consumer-centric. In theory, it could seem like a fairly straightforward process. It seems like a simple concept to understand and apply: being customer-centric means making decisions while always keeping in mind the effect...

Dec 05, 2018

How to easily integrate new customer data into Adobe Campaign

Our Adobe Campaign (formerly Neolane) connector offers a simple and efficient way to link your Adobe Campaign account with Skeepers. Here are some of the key ways that this can benefit your customer knowledge and marketing initiatives. Skeepers makes it easy to add new customer data to the Adobe Campaign CRM How effectively you can...

Oct 15, 2018

3 criteria for a perfect customer segmentation of your database

The performance of a marketing campaign depends heavily on the astuteness and relevance of the targeting. To target your operations, it is necessary to segment your customer database. An efficient segmentation makes it possible to better know its customers and is therefore part of a customer knowledge process. Here is a summary of the main...

Jul 25, 2018

7 things I wish I knew before choosing a CRM

When I was first getting started with my business, I made a lot of mistakes. One of the biggest mistakes I made, and one that costs me the most progress and money, was choosing the wrong CRM system to manage my marketing. I chose a CRM system based on my tight budget and lack of...

Aug 07, 2017

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