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Collect Authentic Reviews
Gather genuine, verified reviews from real customers. Maximize traffic. Turbo charge brand visibility.
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Easily enable consumers, influencers and brand ambassadors to create various types of UGC at scale.
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Protect & enhance your e-reputation with active monitoring & UGC. Improve ratings on 3rd party pages.
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Integrate UGC photos, videos & reviews on product pages. Show social proof. Build trust. Drive sales
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Work smarter not harder. Optimize your UGC collection to drive online traffic to physical stores.
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Making Customer Voices Count
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It’s not new! TikTok has been thriving under the influence of GenZ/millennials, fueled by UGC, influencer content and a scroll-stopping algorithm. And to be honest, both brands and creators are cashing in on the hype. At the heart of its advertising success is Spark Ads, a native ad format that lets brands boost organic content...
May 26, 2025
Let’s be honest, people don’t come to TikTok to be sold to. They come to be entertained, inspired, and influenced. But somewhere between a GRWM and a product review, a new kind of commerce has taken hold. One that turns authenticity into sales and creators into storefronts. TikTok Shop and user-generated content (UGC) is a...
May 16, 2025
In the beauty world trends move fast and shoppers crave real results before they commit. Influencer gifting has therefore become more than just a goodwill gesture. It’s a strategic engine for content, conversion, and community. The beauty category is uniquely visual and emotionally charged. Consumers want to see products in action, understand how they perform...
Apr 03, 2025
There was a time (emphasis on was) when influencer marketing meant hiring a big time celebrity to hold your product next to their face and get photographed. But times are not the same and influencer marketing is not what it used to be. For every Kylie Jenner that charges $1.8M per post, there are numerous...
Jan 20, 2025
The holiday season is a critical time for e-commerce, with brands vying for attention in an exceptionally competitive landscape. Shoppers are bombarded with choices, so capturing their trust and standing out is more challenging than ever. UGC in this case showcases real experiences that strengthen social proof, making it a powerful tool to boost engagement...
Oct 29, 2024
User-Generated Content (UGC) has become the focal point of marketing strategies across industries, especially on social media platforms. Any content—whether it be images, videos, text, or reviews—created by people, rather than brands qualifies as UGC. It isn’t just light on the pockets but is also perceived as more authentic and trustworthy by consumers. Leveraging UGC...
Aug 07, 2024
In recent times, consumers heavily rely on the recommendations of others when making purchasing decisions, whether it’s choosing a smartphone, selecting cookware, or booking accommodations. Before making a purchase, they prioritize reading reviews to ensure a thorough understanding of both the positives and negatives associated with a product. This is where gifted reviews come handy....
Feb 02, 2024
Creator Economy, a digital ecosystem fostering entrepreneurship through online platforms, has reshaped the marketing landscape, transitioning from traditional methods like billboards to a dynamic space led by influencers and content creators on platforms such as YouTube and TikTok. This evolution is characterized by a shift towards authentic, user-generated content, challenging conventional corporate-driven messaging. For businesses,...
Jan 29, 2024
The consumer of 2024 is not merely a passive observer but an active participant in the decision-making process. Their behaviours and shopping patterns are driven by reviews and recommendations from peers and fellow shoppers. Shopping is no longer a mere transaction, but an immersive journey guided by the collective wisdom of a global community. User-Generated...
Jan 05, 2024
A successful product launch is a critical milestone for any brand. With competition fiercer than ever and consumers overwhelmed with choices, new products are burdened to make a strong first impression. This is where influencer marketing comes into play. In today’s digital landscape, influencers have significant power over consumer decisions. From YouTube unboxings to Instagram...
Jan 04, 2024
Social proof is a powerful driver in paid ads, as consumers trust the experiences and opinions of others. Gifted reviews become the human proof that consumers are looking for. It is where customers receive a product in exchange for their honest feedback and offer a unique way to showcase authentic experiences. Unlike organic reviews, which...
Jan 03, 2024
Customer reviews, consumer videos, influencer posts, verbatims… User Generated Content (UGC) is everywhere. This type of content has the greatest impact on consumer purchasing decisions. This article takes a look at why and how you should build a marketing strategy based on User Generated Content. UGC, the king of marketing content Over the past few...
Dec 13, 2023