Manage influencer marketing - Page 4 of 29

Resources

Blog

Manage influencer marketing

Hivency joins SKEEPERS Group alongside Octoly

The Hivency team, Europe’s leading influencer and review collection platform, is proud and happy to announce that it has joined the leading French engagement, customer experience and one-to-one marketing group, SKEEPERS. In this adventure, the French-American platform Octoly joins us. Together, we become the global leader and bring together nano and micro-influencers and consumers from...

Oct 05, 2021

Which social network to quickly increase my brand awareness?

For a brand, awareness is defined as being known by consumers and perceived by them positively. Increasing brand awareness is essential to generate leads and convert them into customers. It is therefore a crucial issue for any business. Interested in this topic? Hivency, an influencer marketing platform, gives you some tips to increase your company’s...

Sep 29, 2021

8 surprising sectors being successful thanks to influencer marketing

A few years ago, influencer marketing was mostly used by brands working in the cosmetics, fitness, food or travel industries but it has become an essential lever in communication. Nowadays, all companies, regardless of the industry, create partnerships with influencers. Obviously, this kind of marketing is efficient as 88% of consumers surveyed admit that they...

Sep 23, 2021

Hivency influencer platform launches in the italian market

Hivency, the leading SaaS platform for influencer marketing in Europe, announces its launch in the Italian market. Brands will be able to run campaigns with Italian influencers and launch consumer review campaigns. Influencers will have access to the platform and will be offered collaborations with their favorite Italian and international brands.

Sep 21, 2021

New-in: TikTok is now available on the Hivency platform

From now on, the Hivency influencer platform provides TikTok, the red-hot social network among young people for brands’ use, several months after testing it. 

Sep 08, 2021

5 tips from influencer marketing experts to optimize your social media strategy

The very exclusive Clubhouse platform, launched in April 2020, has quickly become the new trendy social network. A novelty presenting a new format, without messaging system, without photos or videos, the network is used with closed eyes since it communicates only by voice.

Aug 24, 2021

4 tips to follow for a successful influencer campaign as a digital marketing agency

Being a Client Manager, Creative and Influence Director, Head of Social Media or even Project Manager within a digital marketing, advertising or communication agency is not an easy job. The success responsibility of a project lies with you: you are the voice and face of the customer. Thus, this agency-client relationship must be transparent, clear...

Aug 17, 2021

What to do when the results of my influencer campaign are not good?

In a few years, influencer marketing has established itself as an essential marketing strategy: 80% of marketers consider influence to be effective and 89% say that its return on investment is as good as that of other marketing levers, or even better!

Aug 10, 2021

How to do a rebranding thanks to influencer marketing ?

In today’s increasingly multi-technology society, where needs and attitudes are constantly evolving, brands have no choice but to adapt to these changes to keep consumers happy. Rebranding is a popular approach in this context, defined as the transformation of the image of a company’s product or service. This process can indeed tackle a variety of...

Aug 03, 2021

Everything you need to know before working with nano-influencers

For many brands, influencer marketing has become an essential lever in their digital communication strategy. Indeed, influencer marketing is constantly evolving: macro, middle, micro or even nano-influencers, the choice is wide, it is sometimes difficult for brands to find the right influencer.

Jul 27, 2021

Guide: co-creation between brands and influencers

By 2022, the influencer marketing industry will be worth $15 billion. But as partnerships between brands and influencers multiply, it becomes urgent to distinguish yourself from the competition. Co-creation with an influencer is a good answer to this problem. Indeed, deep collaborations between companies and content creators capture consumers’ attention and effectively convert them into...

Jul 20, 2021

Consumer reviews: 5 benefits for your brand

Phergal Laboratories, known mainly in Spain and internationally as Phergal Laboratorios, is a dermopharmaceutical company. As a client of the Hivency influencer platform, it communicates through micro-influencers for several of its leading brands in order to increase awareness throughout Europe and the world.

Jul 13, 2021

« 1 2 3 4 5 6 … 8 »