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Manage influencer marketing

4 inspiring brand ideas to take advantage of UGC influencers

UGC or (User Generated Content) corresponds to all the content generated by users on all expression platforms such as social networks, forums, or websites. Unlike brand-generated content, UGC is a category of Earned Media that takes the form of photos, videos, but also written content such as comments or reviews. A guarantee of authenticity and...

Jul 08, 2021

PHOTOSÌ Case study : How to ensure the presence of your brand internationally thanks to micro-influence

Ensuring the presence of a brand internationally is not an easy task for brands as each market has its own specificities. However, it is one of the main goals of companies that want to expand beyond their borders. Teaming up with content creators and micro-influencers has proven to be a great way to cross borders.

Jul 01, 2021

Consumer Opinion and Influencer Campaign: What’s the ifference?

In 2021, influencer marketing is an obvious choice for many marketers. Already being used by leading brands, will consumer reviews soon have a similar fate? At Hivency, we are convinced!

Jun 29, 2021

What are the benefits of Social Shopping in influencer marketing?

The Covid-19 worldwide pandemic, which appeared at the beginning of 2020, has brought multiple changes to our daily lives. Unquestionably, we had to readjust our routine and re-evaluate our needs according to the situation. Among the main changes, this crisis has considerably increased the use of social networks: in 2020, the average time spent on...

Jun 24, 2021

Social networks: the 10 food trends of the moment

Omnipresent on social networks, the food sector is raging and has been around for a few years. How has this sector managed to stand out? What are the reasons for its success? What are the trends of the moment, how to follow them? Foodies, here is a list of the trends that are working on...

Jun 22, 2021

Brand-influencer partnerships: what are the regulations in Europe?

On the old continent as elsewhere, influencer marketing is a fast-growing market. On Instagram, YouTube, Pinterest, TikTok, Twitter or Twitch, partnerships between brands and influencers are legion. Yet, the rules applicable to these collaborations remain unclear. One question, in particular, is agitating advertisers and content creators: how to identify sponsored posts on social networks. To...

Jun 17, 2021

Achieve your objectives efficiently with influencer marketing

In the last few years, influencer marketing has experienced significant growth. Brand/influencer partnerships are multiplying, and for good reason: this communication channel is the most profitable that exists. Less expensive than traditional media, its value is estimated at 15 billion dollars by 2022!

Jun 15, 2021

Consumer reviews, a must-have for brands

Digital technology has completely changed consumer habits. Today, it is possible to buy any item from your sofa and consult the opinions of previous customers to confirm your choice on the Internet. Consumer reviews are a major asset in the act of buying. They reassure potential buyers and provide authentic information about the product.

Jun 08, 2021

Snapchat adopts a Marketplace for brands and influencers

Snapchat, an application dedicated to sharing stories and instant photos, will soon celebrate its tenth anniversary. In 10 years, this media has maintained its position in the hearts of the Y and Z generations, despite the fact that it is strongly challenged by Instagram and TikTok. It is estimated that 69% of Snapchat users in...

Jun 03, 2021

Tech industry: 10 hacks to take off with influencer marketing

The Tech sector is experiencing phenomenal growth. Startups, unicorns, and innovative technology companies are “disrupting” the market with connected objects, applications, and revolutionary products.

Jun 01, 2021

How to keep your Instagram followers over time?

Posting photos on social networks is not enough to stand out. In order to maintain your followers after an influencer campaign and maintain a good engagement rate, you need to know how to optimize your Instagram use. It is a complicated thing when so many settings and Instagram new features come into play every month...

May 25, 2021

TikTok launches new platform to enlighten brands

TikTok, the social network specialized in videos, continues to break records: 2 billion times downloaded, with a consumption time that keeps increasing. In just a few months, the application has become THE must-have, ever-evolving media where brands want to be present.

May 18, 2021

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