Manage influencer marketing

Lead Generation: TikTok evolves to capture brands’ attention

TikTok is the killer app of 2021. Rise in popularity during 2020, the social network has now become a must-have for Internet users, brands, and influencers in equal measure. The network, with worldwide offices and excellent creative teams (who think of challenges, sounds, and different formats to keep its users engaged) is constantly thinking of...

May 14, 2021

ASICS Case study: how to optimize engagement through influencer campaigns

Generating engagement on social networks is not an easy task for brands. However, it is one of the main objectives of marketers and to achieve it, many of them collaborate with influencers and more specifically with micro or nano-influencers.

May 11, 2021

Top Micro Mom Influencers You Should Collaborate With

While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a product in the family space, mom micro-influencers are the perfect option for authentic and effective influencer marketing. In fact, mothers in...

May 03, 2021

First Aid Beauty

Apr 28, 2021

Notoriety campaign: advantages for your brand

Influencer marketing is a marketing tool that can be used to reach diverse objectives. In this article, we’re going to concentrato on how to use influencer marketing to increase a brand’s notoriety. Notoriety is a key indicator for the success of an enterprise: the more known we are, the more consumers talk about us and...

Apr 27, 2021

Retail and lifestyle: how to choose and optimize social networks?

Every day, Internet users consult 2.7 social networks and messaging services. Instagram, Twitter, Pinterest, TikTok, YouTube, Snapchat and blogs, it is difficult to know where you stand and how to adequately communicate on the different social media. How do you choose the right platforms to use? How can you optimize the use of these social...

Apr 22, 2021

Fashion: why influencer marketing is so much more than product placement

The fashion sector has been particularly affected by the sanitary crisis we’re living through. This very particular year has forced influencers and brands to adapt and rethink their marketing strategy. A great number of fashion shows have been cancelled, and emblematic fashion brands have pulled back from Fashion Week for ethical reasons and with the...

Apr 21, 2021

[Report] Zoom on Social Media: Influencer Marketing & Fashion Trends

Are you a brand in the fashion industry? Do you use influencer marketing and want to learn how to stand out from your competitors? Heuritech and Hivency platforms look ahead and invites you to discover their report. On the agenda: The revelation of Fall 21 Womenswear Trends and 3 influencer marketing recommendations to compete with rival...

Apr 20, 2021

Digital agency vs. influencer platform: find your perfect solution

Faced with the raging competition, the proliferation of fake influencers and the multitude of KPIs, it is essential to get help in this process. Two solutions are available to marketers: the digital agency or the influencer platform. Are you swaying between these two alternatives? Here are 4 questions to ask yourself in order to choose...

Apr 13, 2021

Influencer campaigns 2021: key dates of the year

To obtain the best possible results with your influencer marketing campaigns 2021, the best is to plan a year-long strategy. Influence marketing is constantly evolving and nowadays renders the best results through long-term collaborations and with a constant presence on social media.

Apr 07, 2021

Brand-influencer partnership: tips for a perfect brief

As you probably already know, the brief plays a crucial role in the success of an influencer marketing campaign. To launch quality campaigns and reach the fixed objectives, content creators must be well-informed. Discover the secrets to create a perfect influencer brief and obtain amazing publications as part of your campaigns. Add context to the...

Apr 01, 2021

3 influencer marketing tools you need for successful campaigns

Nowadays, the impact influencer marketing has on consumers is such that by communicating on any social media you’ll achieve reasonable success for any influencer marketing campaign. This is the case for Instagram, for example: whatever the objective of your campaign may be, this social media will render good results.

Mar 23, 2021