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Manage influencer marketing

Beauty brands: how to choose which social media to use?

Nowadays more than ever, with the sheer amount of content being spun on the web, we need to carefully choose which social media we have to use for our influence marketing strategy. This choice can be based on the sector, the needs, goals or targets of the brand/campaign…

Mar 18, 2021

How influencer platforms can help you successfully launch a campaign

Influencer platforms can be a precious aid when setting out to do influencer marketing campaigns for a variety of reasons: they help you save time, act as trustworthy influencer managers, help you set your objectives and set in motion the different actions to achieve them… Today, we’re going to give you some tips on how...

Mar 16, 2021

Why micro influence shouldn’t intimidate you

It’s inexpensive and fast, and 94% of marketers consider that influencer marketing is extremely efficient. However, many of them constantly overlook micro influence… but, what exactly is micro influence? Should I be intimidated by it? There are many misconceptions regarding this authentic approach to influence that allows to reach a maximum of consumers. Micro influencer...

Mar 04, 2021

Infographics: the influencer pyramid

For many years, celebrities were thought of as the only influencers. Nowadays, we can easily count four different types of influencers: the all-stars (celebrities), the macro influencers, the micro influencers and the nano influencers. Discover who they are through our infographic, what sets them appart and what each of their strengths are.

Feb 25, 2021

Micro vs. Macro Influencers: why are their relationships different?

Relationships with influencers vary according to the number of followers they have on their social networks. If you work with a micro-influencer, you will not have the same exchanges as with a macro-influencer. Hivency explains why relationship management is different between both.

Feb 11, 2021

10 signs that prove that you’re ready to dive into micro influencer marketing

The time has come! You’ve decided you’re going to promote your product or service through social media, with the aid of influencers. Good call! We’re going to share with you the 10 signs that prove that you and your brand are ready to start launching campaigns with micro influencers.

Feb 09, 2021

How to analyse the success of your Instagram strategy

Social networks have become one of the most powerful and important communication channels of the moment. Through them you can increase your visibility, reach your target audience and meet many of your business goals.

Feb 04, 2021

Influencer Marketing: key data to know for 2021

The year 2020 has been key for influencer marketing: the sanitary crisis that has gripped the world has also changed our consuming habits, our way of communicating, of interacting with one another and even of marketing. All the underlaying trends have been accelerated in response to the demand of rapid adaptation the sanitary health crisis...

Feb 02, 2021

How to optimize SEO with influencer marketing?

Having a good SEO is essential for any company that wants to be visible on the Internet and boost its e-commerce. To be well referenced on Google, the content must be optimised so that it is favoured by its algorithm.

Jan 28, 2021

How to find and collaborate with nano influencers?

Small but powerful, nano influencers are very appreciated by brands nowadays. They are, above everything else, authentic consumers, and the central pilar of any customer centric strategy.  Discover how to collaborate with these niche agents and how to exploit their full potential.  What’s a nano influencer? A nano influencer is an individual with an audience...

Jan 26, 2021

Social media shopping: the trend to watch out for in 2021

Social media apps are actively working to become centralised shopping channels for customers. For quite a few years now, social media has been indispensable to attract new customers to websites and physical stores (drive-to-store).

Jan 21, 2021

2021 G2 reports are published – Hivency named as leader.

Every year, G2 helps many companies make purchasing decisions for their software. In addition to offering more than 1.2 million evaluations, G2 publishes annual reports that give the reader a clear picture of the best technology solutions on the market. In the latest report published in July 2021, Hivency received six new awards.

Jan 13, 2021

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