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How to find and collaborate with nano influencers?

Small but powerful, nano influencers are very appreciated by brands nowadays. They are, above everything else, authentic consumers, and the central pilar of any customer centric strategy.  Discover how to collaborate with these niche agents and how to exploit their full potential.  What’s a nano influencer? A nano influencer is an individual with an audience...

Jan 26, 2021

Social media shopping: the trend to watch out for in 2021

Social media apps are actively working to become centralised shopping channels for customers. For quite a few years now, social media has been indispensable to attract new customers to websites and physical stores (drive-to-store).

Jan 21, 2021

2021 G2 reports are published – Hivency named as leader.

Every year, G2 helps many companies make purchasing decisions for their software. In addition to offering more than 1.2 million evaluations, G2 publishes annual reports that give the reader a clear picture of the best technology solutions on the market. In the latest report published in July 2021, Hivency received six new awards.

Jan 13, 2021

How to use Instagram Guides in your influencer marketing strategy ?

“Guides” is Instagram’s latest novelty and its format ressembles that of traditional blogs. The new function allows users to group publications that relate to a common topic. How can brands take advantage of this new tool in their influencer marketing campaigns ?

Jan 05, 2021

Influencer Marketing: TOP 6 trends for 2021 by Hivency

Predictions for 2021 in the influencer marketing field are that many more functionalities are going to appear on social media, and new trends are going to start emerging. Along with social media and influence experts, Hivency reveals the next trends, tips and tricks to optimise your influence marketing strategy. From multimedia reviews, to the increase...

Dec 30, 2020

How to Effectively Fight Cart Abandonment?

Marketers spend their careers trying to get their customers to buy products. Knowing this, it is no surprise that one of the most frustrating things for a marketer to see is an abandoned cart. Abandoned carts essentially say to the marketer, “you were so close to a sale, what happened?” This is why it is...

Dec 28, 2020

Take Advantage of Christmas to Get to Know Your Customers

Christmas is a strategic period for the e-commerce sector, anticipated by online shops looking to maximise their end-of-year sales. Did you know that you can also take advantage of Christmas to get to know your customers better? Here are 5 tips to expand your customer knowledge during the end-of-year celebrations. Ensure that visitors have found...

Dec 08, 2020

How Netflix rose from the ashes by becoming customer-centric

Today we all know Netflix as a world-famous company and a branding guru, but it wasn’t always so. Discover how they did it! Netflix’s the worst year In 2011, no one could predict that Netflix, just two years later, would become the best performing stock of 2013 in Standard and Poor’s 500 index. The company had been given up for dead when...

Nov 30, 2020

The impact of user-generated videos on conversion, SEO and sales

Content creation should always be backed by ROI tracking. To align to our clients’ targets we track the performance of their videos from the moment they’re posted online.  Some brands need branding and reputation, some focus on generating revenue, and others use videos to improve their customer experience and after-sales service… In this article we analyzed...

Sep 15, 2020

Focus on 3 good practices to enrich your Efficy CRM (ex-E-deal)

Efficy (formerly known as ‘E-Deal’) provides a high quality CRM ecosystem. You are perhaps already a user of this software. If so, read on. This article will introduce you to 3 good practices to enrich your CRM and improve your customer experience. 1 – Integrate customer satisfaction data (NPS, CES…) As I am sure you...

Aug 31, 2020

Ecommerce: Optimize Your CRM for a Better Experience

Customer Relationship Management (CRM) platforms track your company’s interactions with all current and prospective customers. Your CRM system gathers and saves customer information – names, contact information, history – which can later be used to deliver a more relevant, personalised customer experience, seen as the top goal for 74% of all businesses who implement a CRM...

Mar 30, 2020

The 3 major customer relationship challenges in e-commerce

The customer relationship is a key issue for any business, but the customer relationship levers and touchpoints differ from one industry to the next. This is particularly true of e-commerce, as discussed below. Let us begin by taking a look at the results of a recent Viavoo study, involving 22 retailers. It provides valuable information...

Feb 24, 2020

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